Lush Presentation: Introduction to Marketing Insights

Introduction to Marketing
Insights

Table Of Content
 INTRODUCTION
 MAIN BODY
 Overview of company
 STP analysis
 7P's of marketing mix
 CONCLUSION
 Recommendations
 REFERENCES

INTRODUCTION
 The term marketing is an activity of
institutions to buying or selling of goods and
services which offered customers to increase
their value for clients (Almeshqab and Ustun,
2019). It must include advertising, selling
and deliver their product or services to other
firms and their potential customers also
include other promotional activities so that
more and more customers are attract.

Overview of company
 Lush firm is a British Cosmetics firm which
is based in UK was established in 1995 by
Trichologist Mark Constantine and Lush has
951 stores internationally. This is very
environmental friendly firm which produces
many product such as shower gels, lotion,
creams, soaps, scrubs and so on and provide
various services to its clients.