logo

Assignment for Marketing Management (MM)

   

Added on  2020-05-11

6 Pages700 Words78 Views
Running head: MARKETING MANAGEMENTMarketing ManagementName of the Student:Name of the University:Author Note:

2MARKETING MANAGEMENTTable of ContentsSection A.........................................................................................................................................3Market Analysis and STP of Lush Limited.....................................................................................3Market Segmentation.......................................................................................................................3Geographic segmentation............................................................................................................3Demographic segmentation.........................................................................................................3Psychographic segmentation.......................................................................................................4Behavioral segmentation.............................................................................................................4Target Market..................................................................................................................................4Positioning.......................................................................................................................................4Reference List..................................................................................................................................6

3MARKETING MANAGEMENTSection A Market Analysis and STP of Lush Limited The study properly explains about STP of Lush Limited in the current marketplace. STP of Lush LimitedSegmentation Women Cosmetics Targeting Lush Limited targets women who are inclinedtowards maintaining vegan lifestyle Positioning The Positioning Statement of Lush Limited is“Happy people making happy soap” Market Segmentation Geographic segmentationLush Limited is one of the cosmetics retailer companies that operate in 500 location and38 countries (Lush.com 2017). The company has retail stores in most of the metropolitanmarkets. Therefore, climate cannot be considered as predominant option that needs to be takeninto account. Demographic segmentationMost likely younger generation tends to purchase cosmetics for using it on daily basis.Lush Limited operates in luxury goods sector where they keep their prices higher and location ofretail stores are in high-end retail area (Sheth and Sisodia 2015).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Lush Cosmetic Company: Marketing Strategies and Brand Analysis
|12
|634
|25

Lush Cosmetic Company: Marketing Strategies and Brand Analysis
|12
|581
|36

Individual Presentation
|10
|483
|99

Target Market for Lush Cosmetics
|5
|801
|81

Comparative Analysis of Target Market and Marketing Mix of Dove Soap and Baylis and Harding Soap
|9
|1900
|438

Target Audience Analysis for a Cake Business using STP Model
|5
|605
|146