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Luxury Fashion Marketing Assignment - Essay

   

Added on  2020-11-12

10 Pages2545 Words98 Views
luxury marketing

EXECUTIVE SUMMARY The project is based on Luxury marketing which deals in providing high priced qualitybrand products to the luxurious customers who can easily afford purchasing the product Theseproducts are greatly demanded by the customers in order to enhance their self status within thesociety. Their are different customers who have different attitudes towards buying the luxuriousproducts. This essay is based on the difference between the UK and Chinese consumers inLuxury market in which UK consumers have a traditional culture as compared to Chinese whohave a western culture and believes in purchasing more of luxurious products as compared to theUK consumers.

Table of ContentsINTRODUCTION...........................................................................................................................2Main Body ......................................................................................................................................3Marketing Implications...................................................................................................................7CONCLUSION................................................................................................................................8.........................................................................................................................................................9REFFERNCES.................................................................................................................................9INTRODUCTION1

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