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Business Strategy of M&S

This is an assignment for the Business Strategy course, where students are required to understand the process of strategic planning, formulate a new strategy for a given organization, understand approaches to strategy evaluation and selection, and understand how to implement a chosen strategy.

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Added on  2020-01-23

Business Strategy of M&S

This is an assignment for the Business Strategy course, where students are required to understand the process of strategic planning, formulate a new strategy for a given organization, understand approaches to strategy evaluation and selection, and understand how to implement a chosen strategy.

   Added on 2020-01-23

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Business Strategy of M&S_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1a)Analysing strategic context and terminologies for Marks and Spencer plc.............................1b) Reviewing the factors significant to develop strategic plans for M&S..................................2c)Effectiveness of strategic planning techniques involved for the business unit........................4TASK 2............................................................................................................................................5a) Organisational audit of Marks and Spencer............................................................................5b) Environmental audit of M&S.................................................................................................6c) Stakeholder analysis of M&S ................................................................................................8TASK 3..........................................................................................................................................10a) Appropriate alternative strategies for M&S..........................................................................10b) Choosing appropriate growth strategy for M&S..................................................................11TASK 4..........................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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Business Strategy of M&S_3
INTRODUCTIONGlobalisation has developed high intensity on the growth aspects of a business unit. Thepresent competitive era has affected the operational efficiency of the companies widely.Gossamer Wings Investment Agency is analysing the performance of the companies in UK toseek potential business unit for investment. The research will evaluate the potential of thebusiness unit in the present market situation and analyse the effective measures the business hasimplemented in order to develop high growth aspects in the economy. GWIA analysed that theimpact of organizational growth has a direct impact on the investor's development. Hence, an in-depth analysis of the present business performance and future strategic growth will be analysedto determine the strategic business position of the business. The impact of effective planning anddevelopment helps a company in creating a competitive edge in the market. TASK 1a)Analysing strategic context and terminologies for Marks and Spencer plcStrategy helps in creating a winning edge for the companies in the market. Strategicplanning process is significant for analysing the future development aspects of the companywhile enhancing the present business decisions. In order to evaluate the strategic businessposition of Marks and Spencer in the present market situation, detailed information regardingstrategic business context ill be analysed. Company profileMarks and Spencer is a globally established retailer which has successfully established itsbusiness operations in more than 34 countries around the world. The organization has developeda high street brand image in fashion retailing. The diversification of the business in food segmenthas helped in attaining successful business growth in the market. The company has beenoperating in the market from 132 years and at present has employed more that 83000 employees(Campbell and Rahman, 2010). The premium brand image and strategic business decisions hashelped the company in training high revenue in this competitive market. Mission and vision statements:Mission and vision statements of the business are crucial instruments which helps indefining the strategic plan for business operations. Vision statement of M&S is to develop astandard against which others are measured. The bold and strong vision statement of the business1
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