TESLA TESLA 6 Tesla Name of the university: An Introduction
Added on 2020-02-24
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Running head: TESLA Tesla Name of the student:Name of the university:Author note
1TESLA Table of ContentsIntroduction......................................................................................................................................2Analysis and evaluation...................................................................................................................2Competitors......................................................................................................................................2Situational analysis..........................................................................................................................3Strength........................................................................................................................................3Weakness.....................................................................................................................................3Opportunities...............................................................................................................................4Threats.........................................................................................................................................4Criteria of sustainable competitive advantage.................................................................................4Critical success factors....................................................................................................................5Campaign.........................................................................................................................................5Conclusion.......................................................................................................................................5Reference.........................................................................................................................................7
2TESLA IntroductionTesla was founded by a south- African and Canadian- American billionaire businessman,inventor, investor and engineer. It is a famous company spread all over the world formanufacturing luxurious and comfortable electric vehicles. They are specialized in creatingstorage in lithium- ion battery energy and residential solar panels. They have also introduced twoenergy storage products, Powerwall home battery and Powerpack industrial scale battery. Theyhave also become one of the leaders in providing solar power systems in the US. Thereimprovement and growth showed that they are dedicated in operating the energy sector,especially in the sector of renewable energy (Bettis et al., 2016). Analysis and evaluationTesla is trying to initiate the battery technology into homes and industry as a part of theirelaborate plan to amend the power grid with numerous small power plants made of solar panelson roofs and batteries. It was announced that Tesla’s expansion into the home and industrybattery market will set out another ambitious mission. Their aim is to fundamentally change theway the energy is utilized by the world. The battery Powerwall, although made by Tesla will besold by other companies too, which include their partner SolarCity. The battery will be expensiveand out of reach for most of the customers. It will have a price of $3000 to $3500 depending onthe desired capacity. This can lead to the discouragement of adopting the product which has onlylimited use (Eden & Ackermann, 2013).
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