Magna International: Overview, Strategies, and SWOT Analysis

Running head: Magna international
Magna
International

Magna international
Table of Contents
Introduction of organization............................................................................................................1
Customer Base.................................................................................................................................1
Mission and core values...................................................................................................................1
Vision...............................................................................................................................................2
Corporate level strategies................................................................................................................2
Business level strategies..................................................................................................................3
SWOT Analysis...............................................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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Magna international
Introduction of organization
Magna international Inc. is considered as one of the largest Canadian global automotive supplier.
Headquarter of the company is in Aurora, Canada. Magna international Inc. is also considered as
the popular automobile parts manufacturer in the North America. The subsidiaries of the
company are Magna Steryr, Magna PT, Cosma international. The company has the link with the
famous suppliers of the automotive parts. Magna is linked with the ideal partner and maintains
autonomy. In the present era, the majority of growth is in auto production and vehicle sales. The
sales of the company are in China, South America and Eastern Europe. The operations of the
company are managed in five continents and in 28 countries (Magna, 2019).
Customer Base
The company gives value to its customers and the focus is given on working with the different
automaker on the planet that offers the competitive advantage to the company. Global customer
value is provided as it helps in boosting the sales of the company in the market. Magna has the
deep system knowledge and the products are on the three vehicles that are introduced on the
global platform. The main emphasis of the company is to boost the satisfaction of the customers
as it helps in maximizing the value of the products and services offered in the market (Magna,
2019).
Mission and core values
The mission and core values of the company are to maintain the satisfaction level of the
customers. It also helps in improving the fuel economy, minimize pollution and boost the safety
and performance. The major mission is to offer the good quality services as it helps in
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Magna international
maintaining the satisfaction level of the customers towards the services and products offered in
the market (Magna, 2019).
Vision
It has been observed that vision of the company is to drive the integrity by conducting the
business by emphasizing on fairness and respect in different countries, where it could be easy to
conduct the business in the global automotive sector. The main aim of the company is to
maximize the satisfaction level of the customers so that it could be easy to boost the sales in the
highly competitive market. The vision can also be related with proper code of conduct and ethics
that consist of compliance with proper laws. So, this can be considered as the vision of the
company in relation to the overall operational functions of the business in the market (Magna,
2019).
Corporate level strategies
 Growth strategy
The company focused on the growth by considering the strategy of portfolio expansion. The
growth strategy of the company also relates with turning the segment into the “One stop shop”
that provides the OEM’s competitive solutions for the small and also medium range of the
production. In the growth strategy, the company also focused on maintaining the stronger
standardization ( Magna, 2019).
The worldwide network of engineering centers also intensifies in the countries such as in China
and India. By considering this strategy the company has attained the success in achieving goals.
Magna international also emphasizes on the proven all-wheel drive product range by considering
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