Overview of the Product Proxy

The report also speaks about the SWOT analysis, PESTEL analysis, competitive analysis and customer analysis of Disruptive Sports. Introduction 3 Situation Analysis 4 SWOT Analysis 4 Strength 4 Weakness 4 Threats 4 Competitor Analysis 5 PESTEL Analysis 7 Political Factors 7 Economic Factors 7 Social Factors 8 Technological Factors 8 Environmental Factors 8 Legal Factors 9 Customer Analysis 9 Demographic Segmentation 9 Geographic Segmentation 10 Psychographic Segmentation 10 Behavioural Segmentation 10 Marketing Mix 10 Problem Statement 12 Marketing Objectives 13 Increase the sales by 30% 13 Increasing the customer satisfaction