Making a Pitch

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Making a Pitch

TABLE OF CONTENTS
INTRODUCTION
CHOSEN INDUSTRY AND SEGMENTATION
TARGET MARKET
COMPETITOR ANALYSIS
FINANCIAL REVIEW AND CASH FLOW PROJECTION
CONCLUSION
REFERENCES

INTRODUCTION
The main idea of the business is associated with the opening of new herbal beauty salon
in the UK. Regis Herbal salon is the new idea which in tends to focus on providing
personalized and customized services to the customers in an aesthetically pleasing
environment.

CHOSEN INDUSTRY AND
SEGMENTATION
Beauty industry is considered to be one of the most fast growing industry which in turn
helps in providing individuals with spa treatment, cosmetic products, hair salon,
personal care, etc. Regis Herbal salon is the new idea which in tends to focus on
providing personalized and customized services to the customers in an aesthetically
pleasing environment.

Business vision: “To be one of the most remedial natural skin care company across the
globe”.
Business mission: “To provide effective herbal services to the customers by meeting the
highest quality standards.”
Products and services:
Tanning removal
Herbal spa treatment
Herbal body massage
Herbal skincare services
Herbal nail care services
Herbal hair removal services
Herbal skin rejuvenation services
Segmentation: Regis Herbal salon will be segmented to high street area in UK where
they can attract large number of customers both man and woman from UK in order to
provide them with rejuvenating herbal services.

TARGET MARKET
The target market will be man and women aged between 18 to 55 years. The key
targeted customers in the UK helps in effectively providing various herbal services
to both man and women at an affordable price. This helps in gaining higher market
share and customer base which in turn leads to higher profits for the business.

COMPETITOR'S ANALYSIS
SWOT analysis:
Strengths
Weaknesses
Opportunity
Threat

PEST analysis:
Political factor
Economic factor
Social factor
Technological factor
Environmental factor
Legal factor

Marketing strategy
Product: Regis Herbal salon it tends to provide effective quality herbal services to the
customers such as Tanning removal, Herbal spa treatment, Herbal body massage,
Herbal skincare services, Herbal nail care services, Herbal hair removal services and
Herbal skin rejuvenation services.
Price: Regis Herbal salon provides various herbal services and products at competitive
price. The price varies from services to services. Though, it mainly ranges from $50
to $200.
Place: Regis Herbal salon will be located at high street in London, UK in order to attract
premium class customers.
Promotion: Regis Herbal salon will promote its products and services, through social
medial marketing, personal website, advertisement and digital marketing.

FINANCIAL REVIEW AND
CASH FLOW PROJECTION
Sales forecast Amount in £
Particulars Year 1 Year 2 Year 3
Sales 3000 4100 5200
less: Direct Cost of
Sales
400 580 720
Gross Margin 2600 3520 4480
less: Fixed cost 200 250 345
Profit 2400 3270 4135
less: Expenses
Payroll 400 450 500
Sales and
Marketing and
Other Expenses
450 520 600
Depreciation 0 0 0
Utilities 100 130 240
Other 210 250 380
Net Profit 1240 1920 2415

CONCLUSION
From the above study it has been concluded that, new herbal beauty salon is opened at
the high street in UK. This study helps in competitor analysis through SWOT and
PEST. This study also determines the marketing strategy along with financial review
nad cash flow projections.

REFERENCESBorders, I.J. and Ardell, J.H., 2017. Making My Pitch.
Briley, R., 2016. Making My Pitch: A Woman's Baseball Odyssey by Ila Borders, Jean Hastings
Ardell. NINE: A Journal of Baseball History and Culture. 25(1). pp.235-238.
Briley, R., 2016. Making My Pitch: A Woman's Baseball Odyssey by Ila Borders, Jean Hastings
Ardell. NINE: A Journal of Baseball History and Culture. 25(1). pp.235-238.
Wallina, A. and Spry, A., 2016. The role of corporate versus product brand dominance in brand
portfolio overlap: A Pitch. Accounting and Management Information Systems. 15(2). p.434.
Ward, D., Collu, M. and Sumner, J., 2019. Reducing Tower Fatigue through Blade Back Twist
and Active Pitch-to-Stall Control Strategy for a Semi-Submersible Floating Offshore Wind
Turbine. Energies. 12(10). p.1897.
Lee, Y.S., 2016. Behavior and Biased Choice: A Pitcher's Problem. Journal of International Trade
& Commerce. 12(5). pp.123-134.
Burns, J., Kashan, S. and Gillis, M., 2018. Perspectives on the influence of the pharmaceutical
industry on the practice of modern medicine. Drugs & Therapy Perspectives. 34(1). pp.38-40.

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