Manage Human Resources Strategic Planning

MANAGE HUMAN
RESOURCES
STRATEGIC
PLANNING

Table of Contents
Task 1 - Analysis and Forecasting....................................................................................1
Task 2 - Planning and Consultation...................................................................................2
Task 3 – Implementation...................................................................................................4

Task 1 - Analysis and Forecasting
The strategic business of Bounce Fitness emphasizes on expansion of business in the
western part of the country, targeting the city of Perth, in two years. The company
indicates investment in maintaining and enforcing steps and actions towards good client
communication and relationship management, to increase sales. The company is also
planning to appreciate the efforts of its staff and to enhance their professional growth
through dedicated steps. The company plans on providing external training resources
along with planned system for reimbursement of fees in case someone opts for higher
education in the field of fitness training and certification. The company also intends to
expand its market presence by deciding on franchising and licensing options.
The primary goal of business aligns with the mission of the company and intends to
expand its market footprint. The strategies of the company are a motivator for its
workforce, where the opportunity of growth and work would go hand in hand. Also, the
boost in educational excellence would indirectly also help improve the quality in
company performance in the long run. Research and findings of current potential in
demonstrates that the interest towards body-weight training, professional certifications
and High Intensity Interval Training are in a steep rise. Alongside the warning of market
saturation, there are also depictions of a half-decade 1.8% growth rate by 2022/23. The
latest annual growth rate is estimated to be around 2.6% on a global scale.
The observation from the trend towards body-weight training, professional certifications
and High Intensity Interval Training, the rising demand of skilled and qualified
professionals would be a boon for employees of Bounce Fitness. In order to meet the
upcoming market demand and to gain customer foothold, the core principles of ‘quality’
must be emphasized on by the company. The staff’s skills and workforce count would
also require upscaling, especially the professional certified ones. With the rise in
members, the staff requirement would have to be increased in proportion to the targeted
consumers for the chain. It has been observed that it is always best to train and develop
existing workforce, rather than hiring new employees. The staff would require Certificate
III or IV with customer management programs. A selection of a good educational
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Manage human resources strategic planning