Manage Innovation and Continuous Improvement - Desklib

Running head: MANAGE INNOVATION AND CONTINUOUS IMPROVEMENT 1
MANAGE INNOVATION AND CONTINUOUS IMPROVEMENT
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MANAGE INNOVATION AND CONTINUOUS IMPROVEMENT 2
Task 1
a) key systems and processes used by TGA Mobiles in relation to the company’s:
Supply Chain
TGA Mobiles’ supply chain involves various processes including planning, where mobile
phone concepts are translated by the planning department into designs and determines the
requirements of resources like raw materials. The procurement team then uses the information
gained from the planning team for purchasing the raw materials for supplier packing and
products. The purchased materials are then delivered to the company and a review of the whole
process is made to look into the effectiveness of the process.
Operational systems
The company’s operational systems include the making of the prototype, software
installation, testing phase, mass production, and packaging. The company does not need to start
from scratch when making new models since it already has older models, hence the product is
fine-tuned according to customer feedback or expert advice.
Product / Service Delivery
TGA’s sales team takes orders from clients and forwards them to the distribution
department which arranges for the delivery of mobile phones to the customer through the use of
the contractual system of transport, while the retailers are at the end of the product delivery
through the direct delivery of product to the customer.

MANAGE INNOVATION AND CONTINUOUS IMPROVEMENT 3
b) Analyze the three key systems and processes mentioned above, and develop a review
strategy for TGA Mobiles
In regards to the supply chain process, TGA Mobiles can look into the lead time which is
the time taken for the raw materials to be delivered after the company has made an order. The
company should ensure that it sources its raw materials from suppliers with the minimum
lead time and the ones offering quality products. The supply chain process can be evaluated
by looking into the level of services by the suppliers and the efficiency of the procurement
department. In regards to the operational process, the company can measure its performance
through customer feedback from their experiences while using the products. Negative
feedback shows that customers were not satisfied while positive feedback shows that
customers were satisfied with the products (Bayraktar et al., 2012). In regards to service and
product delivery, the company can measure its sustainability of the process through
measuring how efficient customers get their products. Generally, the company can use
benchmarking, SWOT, check sheets and graphs and charts to evaluate the processes’
effectiveness (Webb & Sheeran, 2008).
c) Using an example of another company (real or hypothetical), test the effectiveness of
the elements of your review strategy and write an evaluation of the effectiveness of
your review strategy for TGA Mobiles and suggest improvements to your strategy.
MRA Mobiles is a cellphone producing company based in New Delhi. As a major
company, the organization has experienced employees and has acquired a good brand reputation
in the recent years due to the quality of services and products. The aspect has led to the company
maintaining customer loyalty hence commanding the market. Through the review of MRA’s

MANAGE INNOVATION AND CONTINUOUS IMPROVEMENT 4
processes and key systems, TGA can benchmark the performance of their supply chain,
operational systems, and product/service delivery and make improvements to their strategies.
d) Using the data provided for results up to 2013 analyze the variances from plans and
targets for the key result areas (KRAs). Explain the performance with regards to:
Quality – design/ manufacturing, Sales, Profit, Supply chain performance, Staff and
management performance, and Business growth/turnover
TGA Mobiles experienced a decline in phone quality, with customers complaining of
poor making and design of phones. Additionally, customers complained that the new designs of
products were overly-priced and were of poor quality. In terms of sales, the sales staff were
increased by 50% in 2007. However, in the following year's sales dropped significantly and the
company decided to use manufacturer representatives which were cheaper. The company has
been making minimum profits while the performance of the supply chain has been poor.
Furthermore, the company has been operating with a low number of staffs which has led to
losses. In terms of business growth, the company has been lagging behind and struggling to
implement new product lines and organizational changes hence leading to a loss of $4.5 million
in 2012-2013.
e) Using the data provided for results up to 2013 and using the Key Milestones
describe how TGA Mobiles’ measures, assessment tools, and techniques have
previously monitored performance.
The assessment tools have previously monitored the increasing number of staff to determine
the growth of an organization. If there is an increase in staff it means there is the growth of the
company (Porter & Kramer, 2011). By setting targets the company is able to monitor the profit
margins and gaps between years. The assessment tools have also monitored the feedbacks from