University Market Research Report: BANANA VS EGGS AND BACON Analysis

This report presents a market research analysis comparing bananas to eggs and bacon, focusing on consumer behavior and market trends. The report evaluates various aspects, including cover page design, executive summary, introduction, research objectives, methodology, detailed findings, referencing, presentation clarity, layout, readability, and overall satisfaction. The author utilizes secondary data from the Australian Bureau of Statistics, employing quantitative methods to analyze demographics, education, cultural diversity, and employment factors. The report includes detailed data analysis supported by charts and diagrams, with the author providing explanations and justifications for the findings. Areas for improvement include the use of a more professional font, a more detailed introduction and specific research objectives. The report suggests that future research could benefit from the inclusion of primary qualitative data collection methods to gain a better understanding of consumer viewpoints and opinions, enhancing the authenticity of the collected data.

Running head: MANAGE MARKET RESEARCH
Manage Market Research
Name of the Student:
Name of the University:
Author’s Note:

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Name of the Research Report: BANANA VS EGGS AND BACON
Criteria Rating [Out of
10]
Explanation for
rating provided
Cover page: Title, Author,
Date, Visual
8 The cover page of
the report includes
the title of the report
along with name of
the authors and the
date. The cover page
also states what the
report emphasizes on
exactly. However,
on the contrary, the
cover page of the
report is not visually
attractive. The
author has failed to
make the cover page
visually attractive
thereby, minimizing
the visual
attractiveness.
Moreover,

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mentioning the
country of
conducting the
research would have
been appropriate.
Executive Summary:
purpose of research,
methodology, key findings
9 The executive is
precise and accurate,
as the author is able
to summarize the
entire concept of the
paper in this portion.
The author has
mentioned the
factors that were
considered while
conducting the
research. The author
has also mentioned
the site of data
collection. The
author has
successfully
described the

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purpose of the
research thereby,
enlightening the
readers about the
purpose of the
research. Finally,
researcher has also
stated the findings of
the paper along with
concluding the
findings.
Introduction: Context of
Research, why it was
undertaken
6 The introduction of
the research paper is
very precise. As a
result, the reader has
failed in providing
an in-depth
knowledge and
understanding of the
research. The
introduction lacks
suitable background
of the study and is

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more like a mini
executive summary.
The author has
mentioned that
characters were
considered for
comparison but has
failed to mention the
characters
specifically.
Moreover,
mentioning the use
of graphs and charts
is inappropriate to a
certain extent in the
introduction.
Research Objectives:
Addressed by research
6 The author
summarized the
research objectives
rather than
mentioning them
specifically.
Moreover, the author

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has set the objectives
generally.
Additionally, the
author has failed to
formulate objectives
in terms of
understanding,
critically evaluating,
investigating and
providing suitable
recommendations.
As a result, the
readers are unable to
have a deep
understanding and
knowledge of the
actual motive of
conducting the
research. Therefore,
while going through
the objectives, the
readers will fail to
connect and

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understand the
significance research
for the respective
Australian
population.
Research methodology:
valid, credible source of
information
8 The research
methodology used
by the author is
appropriate as the
author has used
quantitative and
secondary methods
of data collection.
Use of secondary
data collection
methods has allowed
the author to collect
data from Australian
Bureau of Statistics.
Moreover, secondary
data collection
process has also
allowed the author to

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compare and
contrast emphasizing
on demographics,
education, cultural
diversity and
employment. The
author was also able
to consider previous
data thereby,
predicting the
increment or
decrement of the
impact. Therefore,
the use of secondary
data collection
process is
appropriate for this
research report.
Detailed findings:
Findings supported by data
10 The author has
presented a detailed
data analysis. The
author has compared
and contrasted each

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of the factors in
terms of
demographics,
employment,
education and
cultural diversity.
The author has
successfully
supported the
findings with the
data along with
appropriate
explanation of the
findings.
The author has also
successfully
explained the reason
of the findings and
supported the
findings with
appropriate diagrams
and justifications.
Lastly, the author