Manage Successful Business Project Sample

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................3
P1 Aims and objectives ...............................................................................................................3
P2 Project management plan........................................................................................................5
P3) A Work Break down structure and Gantt Chart to provide time frame and stages for
completion for the proposed project management plan...............................................................6
TASK 2 ...........................................................................................................................................8
P4) Small scale business through using quantitative and qualitative methods............................8
TASK 3............................................................................................................................................9
P5 Data analysis and Interpretation.............................................................................................9
P6 Communicate appropriate recommendations.......................................................................16
TASK 4..........................................................................................................................................17
P7 Reflection on research conducted.........................................................................................17
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
Digital tools and technologies are considered as the most essential part of modern
business era as each small as well as large business enterprises are concern on implementing
digital technologies in order to developing their performance and productivity at market place.
Marks and Spencer is a chosen company for this particular report it is a large retail company
which deals in variety of goods and services and widely concerned on satisfying the needs and
wants of people at Marketplace (Axinte, Petrică and Barbu, 2017, June). This report contains the
study about the implementation of digital Technologies at workplace and its impact on
developing the working condition of firm and this particular report we will discuss about the
essential AIMS objectives of the chosen scenario and effective project management plant in
which cost scope time quality communication risk and resources are involved, appropriateness of
work breakdown structure and Gantt chart, small scale research through applying qualitative and
quantitative research methods analyzing Research and data through applying appropriate Tools
and techniques will discussed in a detailed manner.
P1 Aims and objectives
In the world full of digitalization competition is so high and it is the major responsibility
of organisation or its higher authority to apply most suitable resources as to attaining competitive
edge at Marketplace the fundamental duty of an organisation is to satisfying the needs and wants
of people at Marketplace were very much willing to taking benefits of our food products and
services of farm each business organisation has some aims and objectives which are needs to be
attempt by firm as to gaining higher growth and profitability. In this modern and competitive
world it is essential for each business organisation to attain higher growth and profitability
through implementing organisational operations in effective and appropriate manner.
Organizations are widely concern on applying digital tools and technologies in order to attaining
a higher and competitive position at market place (Crane and Matten, 2016). Effective
implementation of digital technologies are beneficial for reducing the workload of employees
which create benefit in completion of organisational task and duty in very short period of time.
Aims and objectives are the predetermined statement which helps in providing a significant

direction to the firm or its management to implement all operations and functions in effective
manner.
Topic: “The impact of digital technology on business activities at Marks and Spencer”.
Background of the project:
In the world full of digitalization, technologies can be considered as the key element for firm as
effective implementation of technologies is effective in attaining higher growth and success at
market place. Marks and Spencer’s is a popular business firm. Laura Wade-Geary’s is the
executive director of multichannel at Marks and Spencer’s. He manages the spearhead major
digital transformation for the 130 years old retailers. The major focused area of Marks and
Spencer’s is to implementing various digital technologies in order to promoting online marketing
which create benefits for customers as well as company (Duffield and Whitty, 2015). The
company is concern on satisfying the needs and wants of people through producing variety of
products and services at market place. As to moving forward towards right direction company
needs to follow some aims and objectives which are described as under:
Aim: The impact of digital technology in supporting small business growth and innovation at
Marks and Spencer’s.
Objectives:
 To identify the impact of digital technology within Marks and Spencer’s `
 To analyze the requirements for using digital technologies in enhancing performance and
productivity of firm.
 To evaluate the appropriateness of digital technologies in implementing innovation at
work place. Recommend various ways by which Marks and Spencer can attain high competitive gains
in medical market.
Questions:
 What are the impact of digital technology within Marks and Spencer’s ?

 What are the requirements for using digital technologies in enhancing performance and
productivity of firm?
 How to evaluate the appropriateness of digital technologies in implementing innovation
at work place? What are the ways by which Marks and Spencer can attain high competitive gains in
medical market?
Measurement quantity against the SMART objectives.
Brand awareness: M$S implement different types of strategies in order to increase the
awareness about the different customer present in the market.
Source:( Perception of M&S retail brand in UK 2012 to 2017 )
As per above mentioned figure it has been assumed that customer are very much satisfy with the
company and they purchase different types of cloths from the company in proper manner. It is
assumed that company approx 20.6% of turnover increase year by year.
Illustration 1: Perception of M&S retail brand in UK 2012 to
2017

Growth share market: The market share of the M&S is increasing by the 13% per year this
shows that company is attaining growth rate share in effective manner.
Source: ( Growth rate share of M&S,217)
From above mentioned figure it is assumed that the growth rate of M&S is increasing gradually
in effective manner.
Launching of new products: Company is launching of new products like mobile
application by which various customer can judge different items of clothes which helps to place
order in effective manner. By new and innovative mobile applications it leads to accomplish
different types of clothing products to the customer. This is concerned on to deliver the various
design of clothing items provided to the customer. This helps to generate large number of
customer in short stipulated time period.
P2 Project management plan
Project management plan helps in organizing whole business activities in effective and
systematic manner. An effective management plan create value in attaining growth and success
Illustration 2: Growth share rate of M&S