Is Facebook a Good Source for Marketing?

This essay explores whether Facebook is a good source for marketing and discusses its effectiveness as a global advertising platform.

Running Head: MANAGEMENE
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Management
Introduction to digital media
(Student details :)
6/17/2019

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Introduction to Digital Media
This essay is based on Facebook (FB) being a popular and useful digital media source. Here,
the question arises that is the FB a good source for marketing for any business or not. In this
context, the writer of this essay is suggesting that FB is indeed a good source for marketing
worldwide as it is a famous global platform for advertising any business. In this digital era,
likable digital media are LinkedIn, Twitter, Email, blogging, and Facebook those are
considerably helping the international market while generating business leads at a large level
(Peters, 2019). Therefore, this essay will majorly find the answer of the above-raised essay
question by reviewing the literature on the chosen topic.
In this context, (Treadaway & Smith, 2012) has favored the chosen essay statement that FB is
a good source for business marketing worldwide. The author has highlighted the key findings
as FB is leading all of the other digital media marketing platforms like Twitter, Instagram,
YouTube, LinkedIn, Whatsapp, Snap chat, IGTV and many more. This is because there is a
dramatic hike in the use, as well as the effectiveness of social media stories, is also increasing
the business growth of the many international businesses. The author of the discussion
conducted in (Treadaway & Smith, 2012) found that traditional posts within the FB news
feed provide a strong outlet for the global brands to produce useful traffic and engagement of
the users. In addition to that, authors (Treadaway & Smith, 2012) also incorporated much
past learning for explaining FB digital marketing strategy. For example, national and
international firms can create content for FB which is both story-forward and human likable
so that marketing can be done efficiently at FB. Moreover, in this digital era companies
usually consider their own unique behavior as well as posting habits on the digital media
platforms like FB so as to create their distinct image in the world business environment.
The above-mentioned findings and views of the authors (Treadaway & Smith, 2012) have
been successfully supported by the (Peters, 2019). The author of the article written by (Peters,
2019) suggested that contemporary businesses spend a long-time while focusing on forming
an engaged community of business stakeholders and users. The author has found that FB
marketing is re-established in this year 2019 as FB has and will act as a necessary tool for the
global brands’ digital marketing strategies while moving ahead. In this context, the author
(Peters, 2019) has highlighted the data found in the State of Social Media 2019 Report. The
key findings of this report are suggesting that more than 93.7 % of the world businesses are

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actively using FB for their digital marketing campaigns which are the highest amongst rest
social media networks. The author of this article majorly highlighted FB as a good source of
marketing by stating that one needs to know details about the tactical side of FB online
marketing for effectively generating profit from FB advertising (Peters, 2019).
On the contrary, the author (Torkildson, 2018) has expressed his views by saying that FB is
far from becoming a good source of marketing for several international businesses. It is
because FB has had tough years recently while facing data breaches at large level. Apart from
this, the author of this article suggested that since the 2016 Brexit referendum as well as the
US Presidential election campaign, public interest on this social media giant has been
affected largely. Millions of business owners ditched the FB marketing platform for their
businesses advertising. However, about one billion people still visit FB on regular basis for
interacting with their friends and family members thus businesses can take advantage of such
numerous amount of FB users while increasing awareness about their business brands. Yet,
the author (Torkildson, 2018) has suggested that after facing some recent glitch this social
media giant has generated reasons for not considering this online marketing tool unsafe and
insecure.
On the other hand, (Duffett, 2015) has favored the FB’s powerful nature for the marketing of
business brands worldwide. The author has found that this digital media giant has largely
transformed the way into which the whole global society communicates as hence has changed
the people perceptions and attitudes towards social media. In this context, this author has
advised having an apparent goal along with marketing strategy while using FB for the
marketing purpose. The author stated that the proliferation of FB uses always connect
customers with each other, to brands, and to marketers within an effective way. To explain
above, the author (Duffett, 2015) has conducted research over the impact of FB advertising
on cognitive behaviors and attitudes among generation Y (Duffett, 2015). In this way, the
author has found that FB marketing is having a favorable influence on the knowledge and
awareness hierarchy of effects model levels amid generation Y people in South Africa.
Therefore, this author has proved the research beneficial for international business marketers
who are intending to utilize the powerful digital media giant FB for the marketing of their
business brands (Duffett, 2015).
In conclusion, the essay has successfully conducted detailed research on the topic of FB as a
good source of marketing. The writer of this essay has supported the statement that FB is

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indeed a good source of marketing with the help of supporting and refuting the statement by
conducting a literature review on the same. The above discussion has found that FB being the
social media giant has and will always remain a necessary tool for the global brands’
marketing strategies running forward. This essay has also found that FB is leading all other
social media platforms in the context of digital media marketing at present. Finally, the essay
has successfully found the FB as a very good source of digital marketing within an
international business context.
References
Duffett, R.G., 2015. The influence of Facebook advertising on cognitive attitudes amid
Generation Y. Electronic Commerce Research, 15(2), pp.243-67.
Peters, B., 2019. What 777,367,063 Facebook Posts Tell Us About Successful Content in
2019 (New Research). [Online] Available at: https://buffer.com/resources/facebook-
marketing-2019 [Accessed 17 June 2019].
Torkildson, A., 2018. Is Facebook Still A Good Marketing Platform For Your Business?
[Online] Available at: https://socialmediaexplorer.com/content-sections/cases-and-causes/is-
facebook-still-a-good-marketing-platform-for-your-business/ [Accessed 17 June 2019].
Treadaway, C. & Smith, M., 2012. Facebook marketing: An hour a day. UK: John Wiley and
Sons.