Is Facebook a Good Source for Marketing?

Running Head: MANAGEMENE
0
Management
Introduction to digital media
(Student details :)
6/17/2019

Management
1
Introduction to Digital Media
This essay is based on Facebook (FB) being a popular and useful digital media source. Here,
the question arises that is the FB a good source for marketing for any business or not. In this
context, the writer of this essay is suggesting that FB is indeed a good source for marketing
worldwide as it is a famous global platform for advertising any business. In this digital era,
likable digital media are LinkedIn, Twitter, Email, blogging, and Facebook those are
considerably helping the international market while generating business leads at a large level
(Peters, 2019). Therefore, this essay will majorly find the answer of the above-raised essay
question by reviewing the literature on the chosen topic.
In this context, (Treadaway & Smith, 2012) has favored the chosen essay statement that FB is
a good source for business marketing worldwide. The author has highlighted the key findings
as FB is leading all of the other digital media marketing platforms like Twitter, Instagram,
YouTube, LinkedIn, Whatsapp, Snap chat, IGTV and many more. This is because there is a
dramatic hike in the use, as well as the effectiveness of social media stories, is also increasing
the business growth of the many international businesses. The author of the discussion
conducted in (Treadaway & Smith, 2012) found that traditional posts within the FB news
feed provide a strong outlet for the global brands to produce useful traffic and engagement of
the users. In addition to that, authors (Treadaway & Smith, 2012) also incorporated much
past learning for explaining FB digital marketing strategy. For example, national and
international firms can create content for FB which is both story-forward and human likable
so that marketing can be done efficiently at FB. Moreover, in this digital era companies
usually consider their own unique behavior as well as posting habits on the digital media
platforms like FB so as to create their distinct image in the world business environment.
The above-mentioned findings and views of the authors (Treadaway & Smith, 2012) have
been successfully supported by the (Peters, 2019). The author of the article written by (Peters,
2019) suggested that contemporary businesses spend a long-time while focusing on forming
an engaged community of business stakeholders and users. The author has found that FB
marketing is re-established in this year 2019 as FB has and will act as a necessary tool for the
global brands’ digital marketing strategies while moving ahead. In this context, the author
(Peters, 2019) has highlighted the data found in the State of Social Media 2019 Report. The
key findings of this report are suggesting that more than 93.7 % of the world businesses are