MANAGEMENT. 1. : MANAGEMENT. Marketing Principles. Name

Hello! This is a group project, and my part is marketing mix. Its just 300 words, complete it, based on the work already done. This is the report structure: Written Report Structure The presentation should use a Business Report Structure as follow: Cover with an appropriate title. 1. Executive Summary 2. An introduction highlighting what will be included in the presentation. 3. A summary of your findings, conclusions and recommendations. 4. Present the company and provide a description of their actual product. 5. Actual Environmental Marketing Analysis (SWOT, STEEPLE, Porter's five forces) 6. Segmentation, Targeting and Positioning. 7. Proposed Strategy. 8. Marketing Mix. 9. Conclusions and Recommendations summarising the major points and emphasising your critical view on the problem. References you have used. Marking Criteria The presentation will be given a unique final mark which will affect in the same way all the students in the group. Marking criteria is based on: • Subject spe

Running head: MANAGEMENT
Marketing Principles
Name of the Student:
Name of the University:
Author Note:

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Marketing Mix of Google Glass
Product:
Google Glass has been a special glass having extraordinary feature in comparison to
normal glass due to the single head mounted display (HUD) lens on the left side that enables
person in seeing and accessing every application and feature (Marks, 2019). The user is able to
see the floating apps and the running system with transparent lens that helps in accessing the app
through the voice command. The glasses comes with some useful features for youngsters which
includes, checking –in online, photo sharing, video calling, internet access , camera and music
playing.
Price:
As the Google Glass is a completely new product so price skimming have become one of
the essential steps in enabling Google Inc in recovering the production and the research cost
that remains related to the development of the new product. Since, the product was introduced
into the market without any competition so Google Inc. had the opportunity of taking the early
adopters in market and considers them as the brand evangelist. Early adopters are even willing to
pay higher price which implies that price skimming strategy does not dissuade the consumer
from making a purchase.
Place:
Google Glass remains available through the official website or the reseller stores. Google
considers it to be priority to sell the Google Glass through the official website as it makes the
website accessible from across the world, increase the traffic. This also enables Google in
placing advertisement about its upcoming products or service along with the facility of providing
the most updated information for the customers.

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Promotion:
Google Inc could awareness from the public by undertaking promotion of the Google
Glass either through advertising, internet marketing and sponsorship. However, internet
marketing has been given first priority for advertising the Google Glasses since it allows easier
promotion of the product (Reynolds, 2018). Since, the whole marketing is done through web so
there are hardly any hassles involved. Also, the initiation of internet marketing also does not
involve much capital.

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References:
Marks, G, "Google Glass Is Now Back, New And Improved...And Other Small Business Tech
News This Week.". in , , 2019,
<https://www.forbes.com/sites/quickerbettertech/2019/06/02/google-glass-is-now-back-new-
and-improved-and-other-small-business-tech-news-this-week/#62b08e73ad8c> [accessed 3 June
2019].
Reynolds, S, "Why Google Glass Failed: A Marketing Lesson.". in , , 2018,
<https://www.forbes.com/sites/siimonreynolds/2015/02/05/why-google-glass-failed/
#7ef8221851b5> [accessed 3 June 2019].