Managing Digital Enterprise: Strategies and Business Models of Facebook, Twitter, WhatsApp, and Snapchat

Running head: MANAGING DIGITAL ENTERPRISE
MANAGING DIGITAL ENTERPRISE
Name of Student
Name of University
Author’s Note

1MANAGING DIGITAL ENTERPRISE
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Facebook..........................................................................................................................2
Twitter..............................................................................................................................3
WhatsApp........................................................................................................................5
Snapchat...........................................................................................................................7
Conclusion.........................................................................................................................10

2MANAGING DIGITAL ENTERPRISE
Introduction
Numerous social networking sites are present that help people across the globe in various
ways. Various social networking sites include Facebook, WhatsApp, Twitter, Snapchat, We Chat
and many more. All these sites have their own business models and business strategies that are
followed by them in order to meet their business goals. The assignment refers to four sites,
namely Facebook, Twitter, Snapchat and WhatsApp. The assignment describes regarding various
strategies that are utilized by the sites in order to provide their services effectively and in an
efficient manner. It further discusses regarding the type of competitive advantage pursued by
these sites.
Discussion
Facebook
Since the time Facebook has started, it had upgraded its business model according to
customers as well as business needs. Presently the business model of Facebook constitutes of
various organizations such as Atlas, Facebook Payments Inc, Instagram, Parse, Onavo, Moves,
Oculus, LiveRail, WhatsApp and Masquerade (Bourgi, 2019). The model constitutes of several
services like messenger, Facebook.com, Workplace, marketplace, moments, Instagram and some
more. The main strategy of the organization includes earning revenue through their users, one
more strategy include usage of data for generating revenue from their targeted advertisements.
Most of the services provided by Facebook have been strategized in order to generate revenue
but some of them are utilized for generating data. The business strategy followed by Facebook, is

3MANAGING DIGITAL ENTERPRISE
combined along with a strong user base, provide the company with new avenues for the purpose
of monetization. This provides an intriguing as well was exciting time for their investors.
The business strategies utilized by the organization consists of various principles, these
principles include extensive as well as continuous focus on the experience of users, growth
through acquisitions, development of new products and continuously exploring various ways of
monetization (Dudovskiy, 2019). The competitive advantage that is perused by the organization
is lower cost, this is because the users do not require investing much in order to enjoy the
services provided by Facebook, and they just need access to internet and a smart phone. Inspite
of this, Google stayed the largest advertising company when compared to Facebook. Facebook
has been implementing new strategies for the purpose of threatening Google. The mobile
advertising of Facebook had been accounted for around 73%. The ad network of Google is
usually fragmented across numerous platforms, whereas the ad network of Facebook is mostly
found on the website as well as mobile app. In this case, Facebook is ahead of Google because it
faced issues in tracking their users across numerous platforms because of its dependence on the
PC tracking cookies that generally does not support on most mobile gadgets (Pahwa, 2019). The
strategies used by the organization has increased its revenue up to around $20 billion, this has
helps the organization for paying dividends, the absence of any bottleneck in their strategies has
helped them in paying them easily. The strategies used by Facebook are very sustainable and
help the organization in gaining a huge amount of revenue.
Twitter
The business model of Twitter is somewhat similar to business models of many other
social network sites. It requires the user to make a specific profile and hence the users would be
allowed to post short updates called “tweets” that must be under 280 characters (Riahsathe,