(Solved) E-Business System - PDF

Running head: E-BUSINESS SYSTEM
E-Business System
Name of the Student:
Name of the University:

1E-BUSINESS SYSTEM
Week 3: Building an e-commerce presence
In this week-3, it is focused on the steps which are undertaken to develop an e-commerce
presence. The e-commerce presence is imagined by doing of SWOT analysis. A development of
e-commerce presence map as well as development of timeline with milestones help is the
processes followed to build of e-commerce presence. Before starting to work into building of
website and application, there are some questions which are required to answer for drive of
development as well as implementation of the online presence. Before plan to build the web
presence, the users are required to have vision to accomplish the goal (Kim and Peterson 2017).
The vision is included of mission statement, identification of target audience, market
characteristics, strategic analysis and development of timeline. After examining of successful
website, from the homepage, it is easier to tell about the vision of the website. The business and
revenue model is used to provide a detailed analysis of the cost projections. The alternatives of
business revenue model are advertising, transactional fees, sales along with revenue affiliation.
Without clear understanding of the target audience, it is not possible to have successful web
presence (Turban et al. 2015). In this week, there are two questions which are raised such as
“who is your target audience and where they are on web”. The target audience is explained in
quantity of procedures and methods such as demographics, lifestyle, digital usage prototypes,
and preferences of content creation as well as buyer personas.
Building of the web presence requires improving the key issues such as technology,
business as well as social issues. When the organization is decided to contract out the expansion
as well as operation to the service provider, then it is required to have a development plan for
considerate the e-commerce infrastructure problems like price, constraints along with potential.

2E-BUSINESS SYSTEM
There are various phases for successful implementation of the e-commerce presence such as
scheduling, website expansion, web achievement, social media plan as well as implementation in
addition to mobile plan. The lecturer provides an understanding of process to develop e-
commerce presence in form of the website. In the class, the discussion helps to develop a budget
for the e-commerce presence, and develop of preliminary idea for involvement of costs. In the
lecture slide, the e-commerce presence map illustrates of various kinds of e-commerce presence
such as offline media, websites, social media as well as email (Lu, Fan and Zhou 2016). Diagram
of SWOT analysis shows outline of a start up undertaking includes of advance to the accessible
market along with use of new technologies such as social in addition to mobile platforms. After
conducting SWOT analysis, it is considered to overcome with the weakness and then build of
strengths. Building of the e-commerce presence is a systematic approach (Kim and Peterson
2017). The management challenges are development of the clear understanding of the business
objectives as well as know to choose the right technology for achieving of the objectives. First
challenge helps to build the plan while second challenge helps to understand the basic elements
of the infrastructure of e-commerce.
References
Kim, Y. and Peterson, R.A., 2017. A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38, pp.44-54.
Lu, B., Fan, W. and Zhou, M., 2016. Social presence, trust, and social commerce purchase
intention: An empirical research. Computers in Human Behavior, 56, pp.225-237.
Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A
managerial and social networks perspective. Springer.

3E-BUSINESS SYSTEM
Week 4: E-commerce Security and Payment Systems
While there is size of the cyber crime is unclear, therefore the cyber crime against the
sites of e-commerce is growing rapidly, and then there is growth into the amount of losses. The
management of sites of e-commerce is prepared for different criminal assaults. From the week
lecture, it is learnt that there are six dimensions to the security of e-commerce such as integrity,
privacy, authenticity, availability in addition to non-repudiation (Chaudhry et al. 2016). Integrity
is ensured of information which is displayed on the website and internet is not altered in
unauthorized party. Non-repudiation ensures that the participants of e-commerce are not denied
the online actions. As the computer security is considered as required for protection of e-
commerce activities, it is not lacking of downside. There are two main areas where there are
worries among safety as well as website operations are included of ease of use along with public
safety (Rutherford et al. 2016). The major security threats into e-commerce are included of
malicious code, sniffing, spoofing, unwanted programs, poor designed server, hacking, phishing
and denial of service attacks. Encryption is a technique to transform plain text and data into the
cipher text which are not read by others except sender as well as receiver. Encryption is provided
with four of six key proportions of the security of e-commerce. Technology assists to defend
security of the messages which is propel over the internet such as communication priority which
provides assurance that sent messages that are not altered (Wankmueller 2015). Authentication
offers verification of characteristics of the person distribution of the messages. Privacy provides
declaration that the messages are not examine by any additional person.
For secured web communication with the banks, the protocols that utilization of the
cryptography are established. Qualifying the establishments utilized uncommon protocols to
provide stringer cryptography to the web exchanges and around import as well as fare