Strategic International Business Management

Strategic
international
business
management
6 / 1 7 / 2 0 1 9

Management 1
Abstract
The purpose of the report is exploring the issues that are linked with the management as these are
used by company in managing the change. The findings include different types of issues related
to the people management that are faced by Jan within company. Further, the recommendations
have been provided in order to apply the change in successful manner with implementation of
ADKAR model and to take the short as well as the medium term to avail the introduction of the
new product back on track. Further, the findings also include the style of leadership that is
required to be adopt by Jan in this process as well as it also includes the reason behind the
democratic as well as the transformation style that remains appropriate.

Management 2
Contents
Introduction......................................................................................................................................4
Case overview..............................................................................................................................4
People management issues..............................................................................................................5
Transition in old product.............................................................................................................5
Communication issues.................................................................................................................5
Employee’s turnover issue...........................................................................................................6
Absence of marketing manager...................................................................................................7
Steps to get the launch of the new product back on track...............................................................7
Short-term measures....................................................................................................................8
Steps towards the threats of production manager....................................................................8
Marketing manager appointment.............................................................................................9
Measuring and monitoring the performance............................................................................9
Medium-term measures...............................................................................................................9
Jan should restructure the production process.......................................................................10
Measuring the effectiveness of quality as well as resources.................................................10
Measure the financial performance.......................................................................................11
Leadership styles...........................................................................................................................11
Transformational leadership style..............................................................................................12
Democratic leadership style.......................................................................................................12

Management 3
Decisions that help to improve this situation.................................................................................13
Recommendations..........................................................................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17