Management Theories for Change in SweDigi Company

Strategic International Business Management (RKC)
12/13/2018

Abstract
The report is proposed with the motive to explore the management theories that are used by the
company in managing the change. In this, the Jan may be encountering the difficulties which are
faced by him and with this; there are recommendations in order to implement the change
successfully. Thus, the report findings say people management issues and short and medium-
term steps that the company should for a new product. Further, the findings related to leadership
style say that democratic and transformation style is appropriate. Moreover, the effective
management of change can be done with the use of perpetual transition management and
ADKAR model.
Content
SweDigi Case study page 1

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1. Introduction..............................................................................................................................4
1.1 Case background....................................................................................................................4
2. People management issues......................................................................................................5
2.1 Communication issues...........................................................................................................5
2.2 The issue of employee turnover.............................................................................................5
2.3 Lack of marketing manager...................................................................................................6
2.4 Increase in competition..........................................................................................................6
2.5 Transition in old product.......................................................................................................7
3. Steps to get the launch of the new product back on track.......................................................7
3.1 Short-term measures..............................................................................................................8
3.1.1 Jan should appoint a marketing manager........................................................................8
3.1.2 Jan should take actions towards the threats received from production manager............9
3.1.3 Jan should measure the effectiveness of work................................................................9
3.2 Medium-term measures........................................................................................................9
3.2.1 Jan should restructure production process....................................................................10
3.2.2 Jan should measure the effective utilization of resources with quality........................10
3.2.3 Jan should measure the financial performance.............................................................10
4. Leadership styles...................................................................................................................10
5. Decisions that help to improve this situation.........................................................................12
SweDigi Case study page 2

6. Recommendations..................................................................................................................14
7. Conclusion.............................................................................................................................15
8. References..............................................................................................................................16
SweDigi Case study page 3