Report about What you mean by Management?

Running head: MANAGEMENT
Management
Name of student
Name of University
Author note

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MANAGEMENT
Executive summary
The report was presented to discuss about the analysis of stakeholders and their
various roles and responsibilities associated considering the business organisation named
Facebook. The report also discussed about the various trends and challenges along with the
stakeholder view considering the importance of employees, active users of the social
network, advertisers and the Government. Their behaviours and motives were identified,
which also assisted in understanding their roles and responsibilities, furthermore, ensured
managing them altogether to facilitate the business functioning as a whole.

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MANAGEMENT
Table of Contents
Introduction to Facebook...........................................................................................................5
Stakeholder view........................................................................................................................6
Stakeholder analysis for the four selected stakeholder groups..................................................8

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MANAGEMENT
Introduction to Facebook
Facebook Inc. is a major American company specialised in the management of social
media and social networking services. The services delivered by the company are accessed
with the use of internet and has provided better connectivity including the use of personal
computers, laptops, tablets and smartphones. The users of the social networking site are liable
to create a customised profile that can reveal about themselves, furthermore, allow them to
post pictures, videos and other multimedia components through sharing with other active
users of the social media platform (Bakshy, Messing and Adamic 2015).
The mission of the organisation is to provide the people with power to develop
community and bring the world close together to foster social inclusion. The individuals
engaged with the social networking website have managed to use the services for the purpose
of staying connected with their family members, friends and even discover what is being
going on, furthermore share and express themselves, what matters to them the most.
The recent developments of Facebook include filing a suit against the two App
developers for the purpose of preventing Click Injection Fraud. The company even managed
to outsource two technologies for identifying the identical and similar kinds of photos and
videos that are posted on the social networking website and often led to redundancy of these
posts (Rieder 2013). Recent developments also include improving the security level through
release of organic targeted posts, which has helped the users to share exclusive content with
the specific individuals who are interested with the brand and are allowed to split test new
content before the posts go online publicly.
The major challenges that are currently faced by the company are the monetization
pressure, more bad headlines, issues and complexities related to the corporate governance and
declining level of trust in Tech. There are a lot of negative stories emerging nowadays on the