MANAGEMENT. 3. : MANAGEMENT. Management. Positioning re

Running head: MANAGEMENT
Management

MANAGEMENT 2
Positioning refers to the thinking and mind setup of consumer around the organization which
brand it wants to buy and go with or are the comparisons between the product and the other own
want to buy. Positioning refers to the building of such image in the eyes of consumer so that it
can buy and only think about your product in the market as in form. Examples can be stated as
the person wants to go with a particular brand stated that it has the particular luxury in the
status1.
Marketing Mix can be stated as the process of putting the actual product in the actual right
market with the perfect time and place where it should be put in.
For instance of the most trusted product the individual purchase and go for buying is the
toothpaste named in the name of Colgate which all Indians use has a very impactful life
cycle of its going down the business.
The first to be taken in to consideration is the product which is to be launching in the market for
the consumer to consume. The group of people we are considering them to consume in the
market what we are producing and putting in front of them. The organization which is producing
the Colgate as toothpaste knows very well where it has to focus for the business it knows the
actual line of sales and its consumers which will buy it. Accordingly the advertisements and al
are being made and perform in the market. Product can be intangible or say invisible or in the
form of service. The Marketers have to see that the actual sellable product have made by the
organization to get into the right product mix. The diversification can be the product line in the
depth then a product can be developed what the client wants in the product should be think and
made, the way the customer uses it should be un the management criteria, the using place of the
client should be in the most satisfaction place, the client needs are being settled by the
organization, catchy name should be in the priority list as the name catchy can attract people in
the best way as they can, the competitors which are the products which they use and what are the
variables present in the products of the organizations products can be used as the product for
letting in the competitor products so that our product can grow2.
1 Shukla, T., & Sanghvi, R. (2017). India’s Fastest Growing FMCG Company: An Insight into Patanjali’s Marketing
Strategies. Evidence Based Management,11(3) 105.
2 Mascarenhas, B. (1986). International strategies of non-dominant firms. Journal of International Business
Studies, 17(1), 1-25.