Management Accounting: Sales Price and Volume Variances, Merits and Demerits of Variance Analysis, Make-or-Buy Decision

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This article discusses the computation of sales price and volume variances in management accounting, the merits and demerits of variance analysis in assessing managers' performance, and the make-or-buy decision in the case of XLG company. It provides insights into the application of variances in performance evaluation and the factors to consider in make-or-buy decisions.

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Management Accounting
Contents

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INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Computation of the Sales price variances and sales volume contribution variances:............4
Efficacious analysis of all major merits as-well-as demerits relating to the application of
variances in assessing managers' performance:......................................................................8
Part B....................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Under management accounting, managing personnel apply accounting information
provisions to effectively comprehend themselves before determining matters within their
organisations, which helps to manage and control effectively all functions and outcomes.
Management accounting allows for effective reporting of the company's financial status with
facts and information needed (Hutaibat and Alhatabat, 2019). It recognizes, tracks, analyses,
interprets and incorporates information so an entity can achieve its objectives. This study
comprises multiple aspects of directly or indirectly concerned with management accounting in
context of provided case-study of XLG. A practical calculation of different variances is covered
in report along with vital advantages and demerits of variances in relation to the assessment of
managerial performance. Moreover, this study helps to take decision whether to import FAMA Q
or in-house the production of FAMA Q based on respective case-study.
MAIN BODY
Computation of the Sales price variances and sales volume contribution variances:
Sales Price Variance: It is the difference between actual and standard selling price. Change in
the market condition is the main reason of such deviations. As product sold for lower price
than anticipated than it reflects unfavourable result and if the price is higher than budgeted it
shows favourable results.

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Sales Volume Contribution: This variance is calculated if a company operates under a standard
marginal costing system by finding the difference between actual quantity of product sold with
budgeted quantity and multiply the result with standard unit price. Sales Volume Contribution
also help management to access adverse effect of such variance on performance.
Material Price Planning Variance: It indicates the difference between actual cost and standard
cost. Actual cost is to be calculated by multiplying actual quantities with the actual-price; and
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actual quantity is multiplied with standard price which results standard cost. This method helps
to measure efficiency of purchasing department.
Material Price Operating Variance: To acquire material and labour both material price and
usage variance can be analysed in operating variance. Total number of unit purchased is
multiplied with the difference between actual and budgeted cost under this method
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Efficacious analysis of all major merits as-well-as demerits relating to the application of
variances in assessing managers' performance:
Variance Analysis simply recognised as mechanism by which the budgets of various
entities can be regulated (Aureli, Del Baldo and Lombardi, 2019). The analysis of variance can
be conducted on daily or weekly or even on monthly basis, where overall actual performance
results are reported about budget of an entity. These performance statistics entered are utilized
for comparison with figures budgeted for determining variations that arise almost inevitably.
Such differences are regarded as variance; thus the entire process is regarded as variance-
analysis. Basically, the variance analysis approach is considered as one of main method in order
to evaluate financial performance of companies. Though, there are a range of techniques to
assess financial performance but variance analysis is too effective. The rationale behind is that it
considers to compute variances for each and every segment. In addition to this, by help of
variance analysis it becomes easier for managers to know about which activities are under or
over performing during an accounting cycle. In order to understand practical concept of variance
analysis, below an example is presented which is as follows:
Sales revenue variance:
Month Actual sales revenues Estimated sales
revenue
Variance
January 50000 40000 10000 A
February 60000 90000 30000 F
March 70000 50000 20000 A
April 90000 100000 10000 F
This table is indicating that, above mentioned data is showing number of variances including
favourable and adverse. So, it is the way through which a company can know their performance
for each and every month separately. In accordance of computed value of variances, it becomes
easier for managers to take suitable steps in the area in which there is need of improvements.
It is just a common example of variance. The variance analysis is not limited to a particular
aspect or area. There are a number of other variance which can be used by managers to take
corrective actions for decision making. Some example of variances is sales variance, labour
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variance, material variance and many more. In relation to mentioned company of case study, this
can be stated that there are a range of variances which have been computed with an aim of taking
corrective decision about make or buy.
In a scenario at which budgeted-figures surpasses that sum of actual outcomes,
then variance recognized is favourable which means that the money spent was less than the
amount budgeted. An unfavourable variance originates when actual-outputs are more than
budgeted (Zandi, Khalid and Islam, 2019). Variances act as effective indicator which support
management's decisions. For proper study of variances within an organisation, it is appropriate to
conduct the task along with some basic measurements in 4 phases. First, one has to do what is
alluded to as budget flexion. This is accomplished by the implementation of a new budget in
order to equate it with initial budget as well as actual budget reached during the financial year.
Column section of original, updated and current budget shall be drawn up and the various
income shall be measured. The gross and fixed expenses are excluded from the overall revenue
value in the estimation of the benefit. The value from the initial and updated estimates is first
applied to variance between both the two. The next phase includes comparing the profits made
by actual and initial budget in order to achieve real difference as observed in the financial year.
The second significant aspect is variance analysis. If the information is derived from original,
updated and real estimate, variance can be easily evaluated. For instance, If the variation is
attributable to price at which separate sales are made, this is recognised as sales price variance.'
In both situations, price of product involved is measured in order to ascertain differences and
hence variances. Following points provide detailed discussion regarding merits and demerits
linked to use of variances for assessing managers' actual performance:
Merits:
Variances are effective evaluation tool which enable management to evaluate each major
aspect to organisation as to find out the weak areas which are detrimental in performance
of organisation (Gamayuni, 2019).
The analysis of variance offers insight as to what is occurring in economic and strategic
world in which business works. The early signs of economic slowdown which result in
negative variations in statistical categories tracked by the organisation.
Variances identified assist managers in making a periodic comparative analysis of
individual costs with model costs in order to assess output and to undertake steps to retain
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cost control. Model expenses help to control expenses by implementing the variance-
analysis, i.e. by identifying only certain things that do not follow the model or surpass the
standard (Łada, Kozarkiewicz and Haslam, 2020). Variances tend to build cost-conscious
behaviours, since they render cost differentiation easily visible by management.
Analysing variances and identification of their effects are useful for management in
deciding pricing policies, preparing proposals for potential orders, making plans the
production of products and new methodologies, and providing cost forecasts
in managerial decisions.
Variances, properly determined, can expose inefficiencies of processes that can be
systematically explored as well as remedial action being taken. Variance-analysis is
useful for preparation of the budget since identified variances at various stages of
production and within other key cost centre are incorporated in budget to make it reliable.
Favourable variances that managers deem to be fair can foster efficiency and
effectiveness. They have metrics that individuals could use to measure their performance.
Demerits:
Variations may be used by managers and other personnel for their own benefits.
management personnel can take inappropriate steps to achieve a desirable variation or to
reduce an unfavourable variance (Labrador and Olmo, 2019). For illustration, the
organization may buy increased quantities of poor quality materials at lower rate only so
that the material utilisation difference can be beneficial. Staff may also attempt to
covering up unpleasant variances in order to disguise their inadequacies or to support
them individually.
The variance reports are typically prepared month-end-basis and are often framed days or
weeks just after end of month. As a result, the details in the reports could have been so
outdated that it would be almost worthless. Timely, regular reports which are reasonably
correct are preferable than simple-infrequent reports which are quite reliable but
out dated by time they are reported.
Variances are based on standard-costing system which aim to prioritise conformity with
standards while ignoring other essential priorities such as preserving and enhancing
efficiency, on-time performance and customer loyalty. This propensity could be
decreased with the use of external success metrics that reflect on certain other goals.

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Taking decision considering merely favourable and unfavourable variance and ignorance
of other factors may lead to inappropriate decisions as well as some time lead to rigidity
in decision-making.
In a sector where business environment changes rapidly, decisions and performance
evaluation based on variances analysis is not appropriate, because variance analysis is
based on just difference between standards established by management and actual
performance (Johanson and Madsen, 2019).
Standards used to derive variances are based on management's perceptions, observation
and experiences, thus there are huge chances that such standards are inappropriate or not
consistent with industry standards.
So these are some common advantages and disadvantages of variance analysis. Though, the
demerits are not so sensible and applicable for all types of companies. It needs to be
implemented in a perfect manner so that valuation of financial performance of a firm can be
done.
Part B
Make-or - buy choices is a process by which a company opts for in-house production or product
buying. Make-or - buy decisions often refer to a sourcing process that conforms with the
advantages and expenses of producing an internal production performance or picking an
alternative provider for product lines (Liem and Hien, 2020). To measure costs correctly, a
business should consider those factors that are important to the purchase and distribution of the
materials for the production of in-house manufacturing.
In the sense of in-house manufacturing, a company needs to consider costs associated with the
procurement of the finished commodity and the costs of the processing. The related expenses
which include extra work done to produce the items, storage needs, overall cost of storage, cost
of materials and much more. On the other hand, the buying costs associated with a provider's sale
of the commodity which include the price of the item itself, other delivery or processing fees and
the relevant local taxes. In addition, expense relating to the handling of purchased products and
labour costs involved with purchasing products in storage is often included in the category of
manufacturers' purchases of goods.
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The case-study addressed on XLG company that focuses on decisions to make or purchase or
import. Management needs to take a make-or-purchase judgement involving the FAMA Q in the
corresponding case-study circumstances. It is a cleaning item for business handling high-quality
FAMA Q production. This item is patent secured and XLG business plans to make it in-house.
Business purchases FAMA Q from Brazil, and shipping this product to the company was costly
because of country-wide lock-downs applied by government and parliament of UK. This
commodity has been costly to bring into the business. It can be delivered by air, but due to lock-
down, the selling price of FAMA Q has lifted by 4.5 per commodity as well as the prior price of
3.7 per item.
Despite this dynamic scenario, enterprise now plans to manufacture in-house FAMA Q. The
price of an object is largely an important factor in making or buying decisions. The original
regular FAMA Q price for each product is 3. It's 2.5 Pounds to pay making FAMA Q by
company. The related information given here is that the shipping time would be shortened by 15
days for the in-house production alternative.
Analysis of Making Decision:
If In-housing
production of
FAMA Q: Chemical X Chemical Y
Budgeted (595
units)
Actual (862.75
units)
Varian
ce
Budgeted (595
units)
Actual (862.75
units)
Varian
ce
Selling Price 45 26775 45
38823.
75
12048.
75 35 20825 37
31921.
75
11096.
75
Cost of
Chemicals 20 11900 20 17255 5355 10 5950 17
14666.
75
8716.7
5
Increase in
cost due to in-
house of
production of
0.5 431.37
5
431.37
5
- 0.5 431.37
5
431.37
5
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FAMA Q
Total Cost 20.5
12197.
5 21.2
17686.
375
5488.8
75 10 5950 17.5
15098.
125
9148.1
25
Profit Margin 24.5
14577.
5 23.8
21137.
375
6559.8
75 25 14875 19.5
16823.
625
1948.6
25
Working Note:
Computation of Demand(units) based on the new scenario: (Demand expected to be risen
by 45 percent)
Chemical X 595 units + 595 units *45% = 862.75
Chemical Y 595 units + 595 units * 45% = 862.75
By evaluating the decision to purchase FAMA Q, it can be reported that sales revenue will
increase by around 6559.87 and 1948.62 respectively in the relation of the output of both
chemical X and Y. Consequently, the actual profits will in all cases surpass the cumulative
amount of revenue budgeted.
Analysis of Buying Decision:
If Imports: Chemical X Chemical Y
Budgeted (595
units)
Actual (850
units)
Varian
ce
Budgeted (595
units)
Actual (750
units)
Varian
ce
Selling Price 35 20825 45 38250 17425 35 20825 37 27750 6925
Cost of
Chemicals 10 5950 20 17000 11050 10 5950 17 12750 6800
Incremental
cost due to
importing of
- 1.2 1020 1020 - 1.2 900 900

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FAMA Q
Aggregate
Cost 10 5950 21.2 18020 12070 10 5950 18.2 13650 7700
Profit Margin 25 14875 23.8 20230 5355 25 14875 18.8 14100 -775
The detailed assessment of above table reveals that such decision would lead in a favourable
benefit of 5355 pounds in reference to chemical X, while profits of 775 pounds in reference to
chemical Y would be decreased. Thus in the case of Y, gross value of estimated revenues would
decrease from GBP14875 to GBP14100.
Thus, after evaluating all the options, it can be determined that producing FAMA Q in-house
would be more practical and successful. In-house FAMA Q will be possible for the company,
rather than purchasing it. Since the profit rate for the in-house production is better than for all
chemical X and Y purchases / imports according to FAMA Q. XLG corporation is also firmly
encouraged to produce FAMA Q in-house, but businesses must consider other FAMA Q-relevant
considerations such as cost benefits, FAMA Q's rights, etc. before making definitive decisions.
CONCLUSION
From aforementioned case-study report this has been effectively articulated that
Managerial accounting is advantageous to the organisation in attaining its aims, goals
and targets; evaluating prior results and prospective directions. This not support decisions taken
by managers but also provide clear base for future actions and operations. This is wide filed
which also involve identification of problems and resolving them within reasonable time-frame.
Management accounting offers effective classification and interpretation of raw data as well as
convert such raw-data into more meaningful and useful information.
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REFERENCES
Books and Journals
Hutaibat, K. and Alhatabat, Z., 2019. Management accounting practices’ adoption in UK
universities. Journal of Further and Higher Education, pp.1-15.
Aureli, S., Cardoni, A., Del Baldo, M. and Lombardi, R., 2019. Traditional management
accounting tools in SMEs’ network. Do they foster partner dialogue and business
innovation?. Management Control.
Zandi, G.R., Khalid, N. and Islam, D.M.Z., 2019. Nexus of Knowledge Transfer, Green
Innovation and Environmental Performance: Impact of Environmental Management
Accounting. International Journal of Energy Economics and Policy, 9(5), p.387.
Łada, M., Kozarkiewicz, A. and Haslam, J., 2020. Contending institutional logics, illegitimacy
risk and management accounting. Accounting, Auditing & Accountability Journal.
Labrador, M. and Olmo, J., 2019. Management accounting innovations for rationalizing the cost
of services: The reassessment of cash and accrual accounting. Public Money &
Management, 39(6), pp.401-408.
Johanson, D. and Madsen, D.Ø., 2019. Diffusion of management accounting innovations: A
virus perspective. Journal of Accounting & Organizational Change.
Liem, V.T. and Hien, N.N., 2020. Exploring the impact of dynamic environment and CEO’s
psychology characteristics on using management accounting system. Cogent Business
& Management, 7(1), p.1712768.
Gamayuni, R.R., 2019. The Effect of Management Accounting Information System Application
on Information Quality and Its Implication on Good Government
Governance. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY
RESEARCH, 8(8), pp.1247-1254.
Steccolini, I., 2019. Accounting and the post-new public management. Accounting, Auditing &
Accountability Journal.
Libby, T. and Salterio, S.E., 2019. Deception in management accounting experimental
research:“A tricky issue” revisited. Journal of Management Accounting
Research, 31(2), pp.143-158.
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