Entrepreneurship Management Issues 2022

Management
Entrepreneurship
Student’s name
10/8/2019

Entrepreneurship 1
Introduction
Entrepreneurship highlights about the act, which helps in creating, building and scaling
businesses at large in order to create a profit. In modern terms, entrepreneurship majorly helps in
renovating the world by revealing solutions to big issues. They also tend to initiate social change,
generate innovative products and present the new life-changing solutions. In short,
entrepreneurship majorly involves an entrepreneur who majorly takes actions to generate change
in the world. Moreover, it highlights the ability and the enthusiasm to build, organize and
manage an organisation along with the threats of creating revenues (Kuratko, 2016).
Furthermore, it is also seen that entrepreneurs primarily take actions to resolve the major
issues, bring individuals compositely, setting up newer strategies and constantly setting up
actions to ensure that such aspects help in maintaining the corporate progress along with the
global development. Moreover, in terms of the hospitality sector, it is important for
entrepreneurship to generate innovation. As with time, it is seen that customers’ needs, wants
and behaviour keeps on changing so accordingly the entrepreneurs' needs develop innovative
techniques and strategies so as to target the large base of customers so as to generate the
maximum profits in relation to entrepreneurship (Glöss, McGregor, & Brown, 2016).
Overview of the company
When we talk about the origin of UBER, Travis Kalanick and the Garrett Camp under the
umbrella of Uber Cab first established it in 2009. Ryan Graves in 2010 was the first employee
for the Uber Cab, further formed as the manager, and was given around 5 to 10% of the
corporation. Furthermore, in 2011, the corporation was named as Uber and 2012; Uber X
generates the service, which enables individuals to work for driving their personal vehicle
(Suhaimi, et al 2018).
In terms of growth, Uber recently is operating in 300 cities and across 6 continents and
in, to date it is considered as the best service provider company which has developed the newer
services and technologies which have revolutionized the transformation industry. However, there

Entrepreneurship 2
are certain challenges, which Uber is facing, which is the face of familiarity as not everyone was
comfortable to ride with the unknown drivers. Secondly, people, who were riding were not able
to get the real-time notifications of their rides. Lastly, the fear of safety is also one of the major
challenges, which the individuals face which opting for the Uber services (Timothy, 2018).
Entrepreneurial school of thoughts
In term of the Uber growth aspect, the two main factors, which were considered, as-
When we talk about the social environment analysis in terms of business, they have
mutually beneficial relationships linked. Hence, in Uber's concern, the socially acceptable and
respectable image was an important tool for the generation of success. Thus, these aspects gained
a fast acceptance and popularity in a term, of Uber. Hence, it was seen that for Uber the prices
and the quality of the customers’ service should go hand in hand (Rogers, 2015). Due to these
aspects, Uber earned a greater growth on a rapid as well as at ease. Although, the company does
have faced many controversies in terms of competition, laws and human resource, Still with
time, it was seen that Uber has survived and faced tough challenges in terms of their competitors
at a great extent for its brand image which helps them in generating the long term growth and
success (Rogers, 2015).
In economic terms, Uber was greatly affected by the economic factors of the
environment, like it, uber in this concern helps the economy in generating employment for the
individuals on a big scale. As due to this, they formed unique jobs and generated larger
employment for a large number of drivers. Furthermore, it was also noticed that uber faced a lot
of competition which has mainly affected the economic factors but with time it was seen that
uber due to the intensive and good quality of services have gained or generate the very faster
growth irrespective of the higher competition in the market (Shtal, et al 2018).
Recent emerging trends/opportunities of Uber
In terms of recent trends of the uber company, or the opportunities which lead to the
future growth of the company mainly highlights the technology aspect and along with this, it also