Uber Technologies: A New Business Model for Online Laundry Services

Running Head: Entrepreneurship
Uber Technologies
Entrepreneurship

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Table of Contents
1.0 Introduction................................................................................................................................2
1.1 Idea of new business..............................................................................................................2
2.0 Core benefits..............................................................................................................................3
3.0 Capabilities to benefits..............................................................................................................5
4.0 Resources to capabilities............................................................................................................6
5.0 Ability to deliver........................................................................................................................6
6.0 Resource System........................................................................................................................7
7.0 Online and offline integration....................................................................................................7
7.1 Business Canvas Model.........................................................................................................9
8.0 Conclusion...............................................................................................................................10
9.0 References................................................................................................................................11

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1.0 Introduction
Internet is an empowering tool which has not just changed the life of an individual but it has also
empowered other sectors also such as data analytics, social media, smartphones, mobile
applications, mobile operator companies, etc. (Adams, 2017). All these sectors have acquired an
effective place in the global economy as the primary benefit linked with these attributes is job
creation. All these sectors have generated employment opportunities through which number of
jobs has been generated. Internet has created number of jobs, connectivity, reachability, etc.
(HuffPost, 2018). Apart from this, major benefit linked with internet sources is the generation of
income and this has increased the scope for business. Market development, growth opportunities
and various benefits are linked with the introduction of internet. Ultimately, all these sources
contribute a big share in the gross domestic product which has enhanced individual as well as
global economy. Internet is revolutionary and this has converted the whole era. Currently, it is a
digital age, an age of sharing, online shopping, online food delivery, and what not. Internet has
astonishingly affected as well as facilitated every single aspect modern life. The way internet has
set up an effective and significant image in the position in everyone’s life, imagining life without
internet is bit difficult (Entrepreneur Staff, 2017).
1.1 Idea of new business
The new business model is online laundry business. This business idea will bring revolutionary
change because till the time, there are number of services which are available over internet such
as food, grocery, cosmetics, clothes, taxi and what not but laundry services are still not available
over internet. With regards to this, Uber Technologies Inc. has decided to launch their new
product i.e. Uber Laundry services. Company is a multinational corporation and engaged in taxi
cab, food delivery and transportation networking services. All these services are rendered
through internet via mobile application and website. In order to expand the business along with
providing another essential daily life services to the people, laundry services will be rendered
under the brand name of Uber (Taxistartup, 2018). This service will also work in the same
manner as company’s other services are working. As Uber’s other services such as taxi cab and
food delivery has generated number of jobs in different parts of the globe, laundry service will
also help the unemployed people to get a respectable job through which they could earn fancy

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amount which will ultimately impact over thee GDP. Internet will also play vital role in
rendering laundry services and with this regard, it could easily be summed up that companies
like Uber, Amazon, etc. have significantly utilised internet in order to enhance the market
opportunities, growth opportunities, etc. (The State of Queensland, 2018).
The report will discuss about the new business model and its main components will be core
benefits of the business, capabilities of the new business i.e. Uber Laundry services and these
capabilities will be linked with the benefits of the business. Further, the report will aim over
linking resources in terms of capabilities followed by the platforms on which the new business
will run and through which public would be able to avail the services. The last part of the report
will focus on creating resource system for the new online business through which public will be
notified concerning to the services, offers, discounts and for other updates. In addition to the last
part of the report, online and offline integration will also be discussed through which company
will reach to its target audience along with convincing them to avail the services of new business
idea.
2.0 Core benefits
Online business facilitates individuals in various ways and with regards to this, it is necessary for
the organization to promote their business in an appropriate manner so that the position could be
set up amongst the target audience. In this scenario, Uber has introduced laundry services in the
market and these services will provide various benefits to different segment of people.
Unmarried people will be the major target audience for Uber laundry because these live
independently and in relation with this, they are required to do the essential stuffs of the daily life
by themselves or they get it done from the market by paying for the same (Edkent Media, 2018).
For laundry, people used to go out and search for nearby outlet through which they could be able
to get their clothes washed and ironed. In this process, lot of efforts are required and in the era
where internet has made the life simpler, people are habitual for finding everything on internet
i.e. from taxi cab, clothes, and grocery items to food, cleaners, etc. Thus, introduction of Uber
Laundry will bring revolutionary change in the industry and this service will also grow as per
Uber’s other services have been grown (Hayes II, 2017). Following are certain other core
benefits linked with the Uber Laundry business: