Management and Innovation

Running head: MANAGEMENT AND INNOVATION
MANAGEMENT AND INNOVATION
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1MANAGEMENT AND INNOVATION
Executive summary
The report will aim at assessing the innovation based needs of the Coca Cola Company and
examine the recent capabilities and contingencies that might be faced by the same while
developing the new product. The research also enumerated the different stages of the New
Product Development process in the organization. On the other hand, the research also
enumerated the internal capability of the organization and recommended activities for upholding
the efficacy of the operations. Therefore, the purpose for undertaking the research is to delineate
the capabilities of the concerned organization while undertaking the innovation process.

2MANAGEMENT AND INNOVATION
Table of Contents
01. Introduction................................................................................................................................3
02. Innovation..................................................................................................................................4
03. Framework.................................................................................................................................5
3.1 Definition...............................................................................................................................5
3.2 Diagram.................................................................................................................................7
04. Processes and operations...........................................................................................................7
4.1 Application to Coca Cola.......................................................................................................8
05. Human Resource and skills.......................................................................................................8
5.1Application to Coca Cola........................................................................................................9
06. Organizational structure and leadership....................................................................................9
6.1 Application to Coca Cola.....................................................................................................10
07. Competitive Strategy...............................................................................................................10
7.1 Application to Coca Cola.....................................................................................................11
08. Internal capability pertaining to innovation.............................................................................12
8.1 Strengths of Coca Cola........................................................................................................12
8.2 Weaknesses of Coca Cola....................................................................................................13
09. Gap Analysis............................................................................................................................13
10. Recommendations....................................................................................................................13
11. Conclusion...............................................................................................................................14
References......................................................................................................................................15

3MANAGEMENT AND INNOVATION
01. Introduction
Management operations that are designed by organizations are dependent on needs of
gaining a competitive advantage. The major changes that are commenced by the organizations
are based on the assessment of the internal and the external environments. In this context,
Gonzalez (2014) noted that the strategies related to cost leadership and product differentiation
assists an organization in gaining a competitive edge in the respective economies.
The discussion will aim at understanding the innovative strategies that are planned by
Coca Cola in order to enhance the rate of customer satisfaction. The changing needs and
preferences of the customers have made it mandatory for the organization to induce strategies for
continuous innovation in the line of product offerings (Whelan & Fink, 2016). Therefore, the
concerned organization might take steps to develop a suitable innovative measure in order to
facilitate the uninterrupted operations of the systems. The research will delineate the overall
operations through the assessment of the changing needs of the customers. It will help in
identifying the process design and the minute factors that will contribute to the competitive edge
of the business while operating in diverse international markets.
The report will identify the innovation and the strategies that might be designed by the
same. On the other hand, the delineation of the resource and capabilities of the organization will
help in identifying the probable opportunities of the same. The research will also enumerate a
list of recommended actions that might be commenced by the concerned organization for
enhancing the operations.