Leadership And Management in Marketing

MANAGEMENT AND
LEADERSHIP IN
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
Leader v/s Manager ...............................................................................................................1
Team dynamic .......................................................................................................................2
Leading team .........................................................................................................................3
Leadership theories.................................................................................................................5
Ethic limits to management....................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Leadership and management are 2 important wheels for an organisation who have the
responsibility of managing and leading employees with the common goal of satisfying
customers. This study will show about the importance of leaders and managers in marketing and
in other functions of the company. There is a difference between leaders and managers but both
have responsibility of achieving company's vision. This report will also show different leadership
theories which have different skills and have different type of impacts on an organisation's
operations and activities (AKPINAR, 2016). Ethics also play an important role in an organisation
in order to reduce risks and for maintaining a good and positive image of a company. Companies
who have strong employer branding are the one who focus on maintaining and building strong
leaders and for that they invest heavily in that. This present study covers and tell about team
dynamics and it also tells about the ways and strategies of managing team dynamics.
Leader v/s Manager
Leader – According to (Clinton, 2018) leader is the person who provide adequate guidance,
instruction , direction to a group of people, its guidance helps the individuals to achieve the goals
and objective of the organisational leader s the one who monitor the achievement of the
employees and also show interest in the success of the subordinates. The leader work with the
team to achieve the given target. Leader helps to motivate the employees so that employees work
more hard to achieve the objective and also show more commitment towards the organisation.
Leader uses its skills, expertise and influencing power to build a strong team which runs to attain
a common objective.
(Wu and Parker, 2017) define a role of leader that is leader helps to develop the strategy
in the organisation to reach to the goal in very smooth manner and also leader provide training to
the employees or any other training that team member need. Leader influences the employees in
effective manner so that organisational objective achieve. And also motivates the employees by
given them recognition and monetary and non monetary benefits so that employees feel an
important part in an organisation. And become more loyal towards the organisation. Leader role
is to communicate the clear instructions with the employees or team members so that there is no
confusion between them and also try to minimise the conflict in the best possible manner. Leader
role is to listen to the team member and also take feedback from them and ensure that employees
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are not having any problem with the leader or the organisation. Also, the leader role is to create
the report of the team performance on a regular basis and update the company about there
performance, on that basis appraisal is provided to the employees. So leader play an important
role in the organisation.
Manager – According to (Block, 2016) Manager is the person whose responsibility is to manage
the company. Manager is the person who perform all the managerial function such as planning,
organising, staffing, controlling and directing. Manager control and manages every area of the
business in effective manner. Manager control every level of the organisation such as top
management responsible for long term goals, important decision making etc., middle
management responsible for interpret plans and set of action and whereas lower level of
management implement the basic plans. Manager is the one who take important decision in the
organisation with his keen decision making power. As like leader he doesn't show inters t is the
success of the employees but he only concentrates to achieve the target of the company.
According to (Chiu, Balkundi and Weinberg, 2017) Manager 's role is very different from
the leader as it manges and control the whole team. The first and foremost role of manager is set
the goals of the organisation and work accordingly to achieve the goals and target. Also, the
manager primary role is to ensure the daily functioning of a department or a group of employees.
Manager also enforce the company policy and also ensure that every subordinates follow the
rules and regulation of the company. Effective manager also has confidence in their employees
and also delegate the task to the employees so that they become more responsible. And also
manager review the performance of the employees and give the employees feedback so that there
are chances of improvement. Also, manger role is to balance the whole organisation and assign
duties to the employees according to the employees and also manage conflict in the organisation
and ensure harmony in the business. Also, manager represent the organisation as t bargain and
negotiate with outsiders and insiders in order to gain competitive advantages.
Team dynamic
According to (Bicen and Pinto, 2017) team dynamics are the forces which influence the
direction of a team as it impact the behaviour of the team mates. Team dynamic are base of team
's work, working relationship and also the personalities of the team workers. Team dynamic is
good for the team as it increases the productivity and also have the chances to improve it and
also it sometime causes bad impact as it arises conflict in the organisation. Along with it, team
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