Importance of Operational Management in Achieving Business Objectives

This document discusses the importance and value of operational management in achieving business objectives. It explores the roles and characteristics of leaders and managers in different situations and contexts. It also covers different theories and models of approaches in operational management and highlights key approaches to operations management and the role of leaders and managers in achieving ultimate goals.

Management and operation

Contents
Introduction................................................................................................................ 3
Main body................................................................................................................... 3
P1 define and compare the different roles and characteristics of a leader and a
manager.................................................................................................................. 3
P2 role of a leader and the function of a manager apply in different situations and
contexts.................................................................................................................. 5
P3 different theories and models of approaches include situation leadership
system leadership and contingency........................................................................6
P4 key approaches to operations management and the role that leaders and
managers can play within the organisation in order to achieve their ultimate goals
................................................................................................................................ 7
P5 importance and value of operational management in achieving the business
objective.................................................................................................................. 8
Evaluation of how operational efficiency can be improved successfully so that
the company can attain their objective by using different management and
leadership approaches....................................................................................... 10
P6 factors within the business environment that impact upon operational
management and decision-making by leaders and managers with reference to the
chosen organisation.............................................................................................. 11
Conclusion................................................................................................................ 12
References............................................................................................................... 13

Introduction
Business is an organisation in which the entrepreneurs are engaged in manufacturing and
delivering their products and services to the targeted audience in order to earn revenue from it.
Operation management is the best administration business practices which helps the organisation
to create the highest level of efficiency. It is mainly concerned with converting raw material into
finished goods so that they can maximize the highest level of profitability for the company
(Buonomano and et. al., 2017). The report is being based upon Jaguar which is a British
multinational automobiles manufacturing Company. It was founded in the year of 1935. The
report briefly explains the management structure and roles of leaders and managers in different
situations. The operational function of Jaguar and the roles of leaders and manager in each
operational function. Lastly, the report discusses the evaluation of the impact of the external
business environment on the decision making by the managers and leaders and how operational
efficiency can be improved so that the company can attain its objective while adopting
appropriate approaches.
Main body
P1 define and compare the different roles and characteristics of
a leader and a manager
Leader
A leader is the one who usually holds a superior and dominant position as he is
responsible for a high degree of control and influence off the work (D’Cruz, 2018). However, a
leader of Jaguar possesses certain characteristics and performs several roles which help the
company to attain their objective in an effective manner. There are certain roles of the manager:
Roles:
 The major role of the leader is to provide a purpose to each employee by motivating the
workforce so that they can fullest potential.
 The leaders use to work with interest and engagement so that they can develop a self
management so that they can motivate and inspire the team members so that they can
provide better products and services to their targeted audience.

Characteristics:
 They are flexible and adaptable to the new surroundings.
 The leaders must have efficient communication skills with the team members so that they
can develop a positive coordination among the members as well as the leaders have a
proactive and reactive nature. This is also required in order to motivate the team
members.
Manager:
A manager is the one who is responsible to manage the whole organisation or a certain
task or group (Dong and et. al., 2018). The managers of an organisation must possess certain
characteristics and role in order to achieve their ultimate goals. Some of their characteristics and
roles are discussed below:
Roles:
 The managers of Jaguar perform certain roles in order to figure out the team leaders in
the organisation so that the institution can be felt like it is connected from one another
department (Hussein, Naik and Süer, 2020) . This is also helpful in order to support the
decisions and policies which were made on behalf of them with concern to their functions
of organisation.
 The Other role is like the disseminator manager of Jaguar company performs, in this type
of role the managers used to distribute important information among their subordinates.
This helps the company to allocate the resources with respect to their budget, people,
time and place.
Characteristics:
 The most essential characteristics of the manager are that they should be capable of
communicating effectively within the members of a team as if the communication
expectations and job opportunities are not fulfilled then it will become difficult for the
team members to achieve their goals.
 The managers of Jaguar company must manage time effectively.
Difference between leadership and Management
Definition
The term leadership shows the ability of the leader which can be used by the organisation
in order to influence and motivate the team members in order to achieve their targets in an

effective manner (Jeong and et. al., 2017). On the other hand the management is responsible in
order to plan, organise, direct and control the business activities so that the company can get
better outcomes in future.
Attitude towards goals
The leaders of Jaguar adopt active and personal attitudes towards their workforce
whereas on the other hand the manager of Jaguar adopts passive and impersonal on their
subordinates.
Relationship with others
Leaders of the Jaguar possess a sympathetic relationship with the other persons within the
organisation on the other hand the managers involved a low relation with subordinates.
Roles
Leader of Jaguar used to encourage the workforce so that they can give best output while
using their skills and knowledge in their job role and on the other hand the managers used to
control and manage the overall operational activities within the organisation so that they can
ensure the smooth functioning of various business activities.
P2 role of a leader and the function of a manager apply in
different situations and contexts
Every business organisation does not stay stable for a longer period of time as it took
various changes with respect to the situation. The leaders and managers of the Jaguar company
play an important role so that the company can effectively deal with the situations by various
theories and concepts (Kim and et. al., 2017). Some of those theories are mentioned below:
 With reference to the first situation which might have taken place in Jaguar. The high
demand of products means that the managers are responsible in order to ensure that they
are having the proper raw material and resources in order to manufacture their products
so that they can satisfy the needs and wants of their targeted customers. On the other side
the role of the leader is to motivate their employees so that they can develop the car
which is demanded by their customers. It is very important for the leaders to motivate
their workforce and they can also provide them with various training sessions so that they
can update themselves with the upcoming Technologies and working environment of the
organisation.

 The second situation may take place when a sudden situation arises in Jaguar
manufacturing a huge number of cars in a specified period of time which is very low. As
the organisation is required to meet the urgent demand, here the role of manager is to
direct Their employees in order to work for the extra time period so that they can satisfy
the urgent requirements of their customers in a specified period of time (Kong and et. al.,
2020). The leader is also playing an important role while satisfying the urgent demand as
the leaders of Jaguar used to motivate by giving the appreciation, incentive, rewards,
extra wages and many other things to their employees so that they can over time in order
to satisfy the urgent demands of their customers. It can be also said that employees are
required to stay motivated and encouraged in order to fulfil the urgent requirement of a
huge number of cars in a specified period of time.
P3 different theories and models of approaches include
situation leadership system leadership and contingency.
Situational Theory: this theory talks about that it is not a specific theory which must be
followed by every business organisation in order to expand its business into the competitive
market. The theory must be adopted according to the situations which are present in the business
enterprise so that they can deal effectively with every type of situation in an efficient and
effective manner. This can be also helpful in order to overcome the negative situations which are
faced by the organisation.
System Leadership: in this type of theory the leaders of the company must be able to
create a condition where the individuals at every level can work with respect to their productivity
so that they can give their best to the organisation. This theory is also helpful in order to manage
and train the team members so that they can work in a systematic manner which helps the
organisation to achieve their common goal in an effective manner within a specified period of
time.
Contingency Theory: this theory states that there is not any specific manner of the
company in order to lead their business or make the judgements with respect to their functions. It
is required by every organisation to be contingent and dependent in nature based on the internal
and external situations.

P4 key approaches to operations management and the role that
leaders and managers can play within the organisation in order
to achieve their ultimate goals
It is important for every business organisation to conduct the different operational
activities in an efficient and effective manner so that they can attain their ultimate goals from the
competitive market. With reference to Jaguar organisation, the managers of the company must
consider several operational approaches in order to work in an effective manner. Some of those
approaches are mentioned below:
Learn Methodology: it is the which helps the company to reduce their wastage of time
while adding the customers value in their offered products in services. The fundamental principle
of this approach is based upon the facts which eliminate the waste so that the organisation can
increase the customer perceived value while providing their services and products in an effective
manner. This helps the company to provide better services to their targeted audience which helps
them to gain competitive advantage from the Marketplace. This approach also helps the
organisation to identify the different types of waste and that are namely unnecessary motion of
the equipment, personal as well as transportation as which are not required to perform the
process of production and Manufacturing. This type of process helps the organisation to
eliminate the waiting time and overproduction so that they can manufacture their products into
an effective manner.
Total quality management: it is very important for every organisation to look after the
quality of their products and services so that they can easily satisfy the needs and wants of the
targeted customers. Total quality management is another approach which can be applied by the
management of Jaguar company so that they can improve the productivity of the organisation.
This helps the organisation to specially focus on their continuous improvement with respect to
their quality of products and services. This can be done by using Different techniques of taking
continuous feedback from their customers so that they can determine the loopholes in their
products which are provided to customers. The main objective behind this approach is to
determine the right things at the first time itself helps in saving the time of the company that was
needed to correct poor work and failed products. This type of approach mainly focuses on the
customers as they are the one who can determine the quality of products and secondly this is
beneficial for the employees to develop their products and the process can be centralised by
making continuous improvement in their product. This will lead to satisfying the needs and

wants of the targeted customers. This resulted in developing a positive brand image and to the
competitive market.
P5 importance and value of operational management in
achieving the business objective
Jaguar is one of the leading multinational card manufacturing companies around the
globe so it is very important for the organisation to operate their business around the world while
which helps them to provide better quality of products to their target customers (Li and et. al.,
2020). This can be only achieved when the company is providing different operational activities
in an effective manner. There are several operational activities which can be adopted by the
organisation and some of them are discussed below:
Supply chain management: it is the very important essential of operation functions as it
is the backbone of the company and apart from this this method helps in locating the raw
material which is required by the management of Jaguar. It can be also said that the suppliers
must be engaged in such a manner so that they can render continuous supply of the required
resources which helps the company to convert the raw material into finished goods. The flow of
goods and services from the purchase of raw material into the final products as it involves a
stream line of several activities of the company which helps them to maximize the customers
value and gain competitive advantage.
Roles and responsibilities of managers in supply chain management: when the
managers of Jaguar company used to perform their operational functions of supply chain then
they played a major role in interpersonal as they acted as a figurehead, leader and a liaison.
When the leaders are acting as a liaison it is their responsibility to manage the work in an
effective manner while managing the several departments, agencies and other organisational
things so that they can help them to achieve their set goals. As the managers play a very
significant role while performing operational functions this helps them to maintain the better
relationship with their distributors and vendors so that their organisation can ensure the sufficient
amount of availability of resources are raw materials so that the company can start their
production process in an effective manner. This leads to providing better goods and services to
the targeted audience.

Designing of products: This is another function of Jaguar company Aisi organisation and
dealing in automobile design terms so that they can process and develop physical appearance of
motor vehicles. The organisation can design the external design and interior design of the vehicle
with respect to the size, shape, door trim, panels and other things which helps them to provide
comfort to their customers while accessing their offered cars.
Roles and responsibilities of managers in designing the product: while performing the
operational functions of designing of automobiles the managers of the Jaguar organisation please
and respective roles and responsibility so that the business can easily manufacture their products
into the competitive market. The managers are responsible to disseminate and monitor the
necessary things with respect to their team leaders so that they can look after the type of quality
which are required by the organisation to produce, and how many units of vehicles are required
to produce in order to satisfy the desires of their targeted customers (Maryasin, 2019). Just help
the organisation to increase their efficiency and minimise the cost of production. It can be also
said that the managers are responsible to allocate the resources so that they can easily determine
the requirements of their customers while taking feedback from them. It is also very important
for the organisation to consider the budget with respect to the products which are developed by
the company.
It can be concluded that Jaguar follows a divisional organisational structure in which the
company used to divide the three main parts such as Global hierarchy, Geographic division and
product based division. It can also be taken from the above discussion that the managers and
leaders of the Jaguar laser effectively roll in several situations while supporting specific theories
in order to resolve the issues faced by the team members while achieving the set targets.
It can be recommended to the management of Jaguar in the form like in order to
maximize the profitability and reduce the cost the manager of the chosen organisation must
consider the demands of their customers with respect to their offered products and services so
that they can determine the consideration of such demands of products and services so that the
company can start manufacturing it. This will help the organisation in overstocking of products.
It can be also recommended to the leaders that team members must render proper training and
development programs so that they can develop their skills and knowledge which can be used by
them in order to perform their job role in an effective manner. This can be also helpful in order to
motivate the employees so that they can give their best to the organisation. Furthermore, a leader

can operate a situation leadership approach as this is the approach which helps the leaders to deal
with every situation and help the upcoming issues with an effective manner while providing an
efficient solution for every type of typical situation which can be faced by the members of the
organisation.
Evaluation of how operational efficiency can be improved successfully so
that the company can attain their objective by using different management
and leadership approaches
It is very important for the chosen organisation to improve their operational efficiency
and for this the managers object one can use leadership and management approaches to provide
better services and products to their targeted customers (Zheng and et. al., 2017). Some of the
approaches are mentioned below:
Contingent approach of management: it is a kind of an approach which can be
considered as an appropriate approach as this helps the managers of Jaguar to improve their
operational efficiency. This type of approach helps the managers so that they can able to take
proper decisions with respect to the situations which will be beneficial for the organisation in
order to gain profitability from the competitive market. This year we will be provided in order to
understand the situations and guide them accordingly. As this story helps the managers to make
decisions with respect to their past experience as it will be beneficial for the company to improve
their operational efficiency which leads to satisfying the customers with their desires in an
effective manner. This will result in generating higher profitability from the competitive market.
Situational Approach of leadership: it is a type of leadership of roads which can be
adopted by the managers of Jaguar so that they can increase their operational efficiency
(Moghaddas-Tafreshi and et. al., 2019). The employees of the chosen organisation are feeling
demotivated because they did not receive any reward from the organisation or their superiors.
This will lead to a bad impact on the performance of the employees because the organisation is
not paying any rewards to them for their better performance. In this type of situation the
managers of Jaguar company can adopt democratic leadership style which will be helpful for
them in order to motivate their employees so that they can provide better outcomes to the
organisation. This can be also done with the help of providing them better rewards such as
bonus, incentive, overtime pay and many others (Suweero, Moungnoi and Charoenngam, 2017).
This method helps the employees to feel motivated which results in their better performance.

This can be also said that motivated employees help the organisation to improve their operational
efficiency.
P6 factors within the business environment that impact upon
operational management and decision-making by leaders and
managers with reference to the chosen organisation
Managers of Jaguar can take into consideration social and technological analysis so that
they can analyse the impact of the external business environment on their organisation. This
helps them to determine the factors which affect the decision making of managers and leaders.
Social factors analysis: these are the such factors which refers to the changes that take
place into the preference of their customers as it has a great impact on the decision making of
managers and leaders in the company. Which context to the modern era there is more demand for
hybrid and electric vehicles due to which the organisation is required to provide search vehicles
into the competitive market as this is the preference of their customers (Mosca and et. al., 2019).
It is very necessary for the managers to take decisions with respect to the production process in
order to satisfy the preference of their targeted audience and on the other side the leaders also
take decisions with respect to trending the training sessions to their employees so that they can
easily produce the hybrid and electric vehicles with respect to the good quality which is preferred
by their customers.
Technological factors analysis: this changes refers to the changes taking place with
respect to the advancement of Technology as this has a great impact on decision making power
of leaders and managers. For example l: is there take place advancement in technology of
Machines through which the electric cars can be produced then it is necessary for the managers
to take decision with respect of investing some funds in order to adopt the modern technology so
that they can by such machineries which is beneficial for the organisation in order to provide
good products to the targeted audience (Sathish and Jayaprakash, 2017). On the other hand, the
leaders are also required to make decisions while rendering the knowledge to their workforce so
that they can advance the technology through training sessions which must be provided by the
company in order to get ready to produce good products while using such updated Technology.
This will be helpful in increasing the productivity and profitability ratio for the organisation
while providing good services and products to their customers.

Recommendations:
It can be said from the above description that in order to exist in the marketplace it is
necessary for the organisation to operate their business operations smoothly. As it can be also
said that the managers place important roles and responsibility in order to minimise the defects
so that they can improve the quality of their products and services rendered by the organization
(Rouzegari, Hassanzadeh and Sattari, 2019). In order to increase the product effectiveness the
managers of the chosen organisation have to analyse the external factors which can affect the
decision making power of them. In addition to this there are certain future recommendations to
the managers of the chosen organisation that they can consider the other operational approaches
such as six sigma, just in time etc. which helps them to deduct the error in order to generate
superior quality of their goods and services.
Conclusion
It can be concluded from the above report that management and operations is a term to be
crucial in every type of organisation as it is mainly concerned with planning, organising,
supervising and controlling the several activities which are carried out by the organisation in
order to produce their goods and services and to the competitive market. It is very important for
the company to perform each activity in a smooth manner for which the managers and leaders
play an important role as they have several roles and responsibilities towards the organisation in
order to achieve their common goals. Additionally there are different ki approaches of operation
management such as Six Sigma, TQM which are explained in the report. It can also be said that
there are several impacts of the external business environment and it is necessary for the
organisation to determine it as that affects the decision making by managers and leaders in the
company.

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