Table of Contents Table of Contents.............................................................................................................................2 INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1. Introduction of the organisation and its management structure...............................................1 2. Define and compare different roles and characteristics of a leader and a manager.................2 3. Differences of managerial and leadership roles1.....................................................................3 4. Application of roles of leader and functions of manager in different situations.....................3 5. Application of different theories and models of leadership approach.....................................4 7. Manager and leader impacts on M&S and make recommendations for future improvement.6 TASK 2............................................................................................................................................7 1. Operation management of M&S and key approaches adopted by organisation......................7 2. Role and responsibilities of manager and leader in successful management of operation......9 3. Importance and value of operations management in achieving business objectives...............9 4. Manager and leader are effective in improving operational efficiency to meet objectives...10 5. Impact of external business environment factors on operational management decision.......10 6. Evaluate application of operations management to manage factors that impact business....11 7. Conclude and suggest recommendations for future improvement to be taken by M&S.......11 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................13 1
INTRODUCTION Management conduct operations in firm for accomplishment of organisational goals and objectives. It is essential that products and services are delivered in according to needs and wants of people. For this, manager and leader direct and encourage team members to deliver items in according to requirements of buyers (Oakland, 2014). Present report is based on Marks and Spencer which is retail sector firm operating business globally. Different types of food items, home appliances and apparels are provided by company to people. This assignment defines manager and leader and difference in their roles and characteristics. Both plays essential role and function in managing different situational contexts of an organisation. In addition to this, key approaches to operations management and its importance in achievement of business objectives. Furthermore, factors within business environment impacts on operational management and decision making by manager and leader is stated in the report. TASK 1 1. Introduction of the organisation and its management structure Marks and Spencer Limited is an international British retail firm which has headquarter in London, United Kingdom. Company provides clothes, home appliances and food items to people globally. For this, there are around 85, 000 staff members employed which benefit firm to generate profit of nearly ÂŁ 10, 600 billion. Management structure:In an organisation, administration adopts structure for distribution and dividing people into team for execution of activities effectively. Functional, divisional, matrix and project are different forms of organisation structure which are used by seniors in according to business. These are structure which defines division of tasks and people in team for conduction of operations efficiently. Research and development, manufacturing, marketing, sales and many other departments are formulated by seniors. This helps administration to sustain business performance and attain business objectives and goals. MarksandSpencerismultinationalretailfirm,soadministrationusesdivisional structure. This helps superior to conduct operations in different store for delivery of quality items to buyers. In each outlet, different functional units are segregated for execution of business operations in effective manner. This helps company to have large market reach and customers to enhance sales volume and profitability. 1
Figure1: Divisional Organisation Structure (Source:Divisional Organisation Structure, 2018) 2. Define and compare different roles and characteristics of a leader and a manager As per Peng and Lai (2012), manager is person who design system and manage business activities for attainment of objectives and goals of an organisation. They frame strategies and provide duties to staff members in respect to their capabilities. Besides this, they conduct performance assessment to give appraisal to staff in respect to their outcomes. Thus, employees perform tasks in effectively for gaining reward and recognition. According toRushton, Croucher and Baker (2014), leader is an individual that supervise and guide subordinates to make them perform tasks in systematic and proficient way. They motivate and encourage team members to retain them for longer time. Hence, performance level of employees enhances which result into improvement in productivity of an organisation. Difference between manager and leader: These are difference between role of manager and leader which is stated below: BasisManagerLeader Informational RoleThey inform staff members about objectives of the firm and targets which require to be accomplished by them. They provide instruction and guidelines to subordinates to makethemattaingoals within defined time-frame. Interpersonal roleManagerissuperiorwhich enforces duties with aim of conductionofbusiness Leadermaintainsfriendly relations with team members to make them dedicated and 2
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activitiesforcompletionof goals. inspire towards job(Rani and Moreira, 2010). These are difference in characteristics of manager and leader which is described beneath: BasisManagerLeader OrientationThey are process oriented that isdesignsystemfor conductionofoperationin efficient way. They are vision oriented and make plans in respect to future development of their traits and team. Communication skillsManagerrequireshaving effective interactional skill for informingemployeesabout tasks and targets assigned to them. Leaderneedtobegood communicator for influencing and encouraging employees to carry out activities properly. Conflict managementManagerdelegateworkand giveslesstimeinassessing issues and problems faced by teammembers(Ravindran, 2016). Leader interacts with staff and gives time in acknowledgment about conflicts of team. Thus, providethemsolutionsto maintaintheirworkand sustain them for longer time. 3. Differences of managerial and leadership roles Manager and leader both require accomplishing business objectives and goals. But their roles and responsibilities differ with each other as defined by J. Kotter which is stated below: ManagementLeadership Manager duty is to conduct activities which are planning, organising, leading and controlling related with firm. Leaderresponsibilityistoinfluenceteam members to attain targets and goals specifies by senior. Managerrequirespromotinganddesigning system for welfare of an organisation. Leader uses informal power to persuade and direct employees to work effectively. 3
4. Application of roles of leader and functions of manager in different situations Organisation is present in environment which is dynamic which keeps on changing with time. It is necessary that administration make alteration and reframe system and strategies in according to conditions prevailing in market. Marks and Spencer is international firm, in which manager has diverse members working in company. There are large numbers of rivals which impact on sales for which superior requires making transformation in system. Besides this, buyer’s preferences and requirements keep on changing. For this, alteration in products needs to be made for sustaining market position and brand image. Thus, these are different situations which arise due to changes in market which are stated below: Decision making:In a company, administration conduct meeting for making judgements in respect to changes in system and policies in respect to conditions prevail in market. It is essential that alteration in technologies is made in firm for its success and development. M&S is retail firm providing food items, clothes and home products to people. Manager conducts market research and survey which help them to gain information about requirements of individuals. This also aids them to assess competitor’s offerings (Slack, 2015). With this modification in products are made by superior to attract large number of buyers to purchase items in according to their demands. In this, leader role is to inform subordinates about changes in technology. They even provide them instruction and guidance to work with latest techniques. Besides this, employees have knowledge about products which aid them to accomplish targets. Employeeengagement:Administrationrequireshavingstaffmemberswhichare passionate and committed towards firm. They need to make employees motivated and emotional dedicated for conducting tasks in efficient manner. For this, manager of M&S involve team members in meeting and conferences(Mollenkopf, Frankel and Russo, 2011). In this, leader role is to give value and recognition is given to subordinates for inspiring and encouraging for job assigned by seniors. Thus, superior have skilled and competent staff which aid them to deliver quality items and services to customers. Technology up gradation: Companies require that business operations are conducted in effective manner. It is essential that resources that are funds, material and manpower are utilised properly. For this, manager needs to implement technologies for providing quality products to buyers. In M&S, electronic machine are uses for billing and maintainenace of stock of items in store. Manager requires skilled staff members which possess capability to make fast payment of 4
customers. With technological advancement and enhancement in software, they need to train employees to work with new system properly. In this, leader role is to give instruction and guiding to team for making them performs tasks efficiently (Fayol, 2016). 5. Application of different theories and models of leadership approach Manager and leader can adopt models and theories for making system function in effective manner. Both responsibilities are to manage and direct team members for attainment of organisational objectives. They require that operations are conducted in respect to utilisation of resources and survival of firm in market for longer time. M&S provide items globally, so company have large rival firms in which it want to maintain market share and position. In this, manager and leader require to sustain performance of system for making growth and success. For this, they require competent people which provide quality products to buyers for enhancing sales and revenue. Therefore, these are different leadership approaches which are used by superior in respect to functionality of firm are stated below: Situational leadership:This theory was proposed by Dr. Paul Hersey which define that style of leader is influenced by abilities and skills of staff members whom they require to influence for completionofoperations.Theyusestyleinrespecttosituationofanorganisation. Administration has staff members which belong to different background that is gender, age, religion, caste, and so on. It is leader duty to coordinate employees and make them work in a team for execution of business activities effectively (Handschin and Petroianu, 2012). This theory has some demerit and benefits which are stated below:Strengths:Leader adopts style in respect to abilities of team members and didn’t change in respect to avail advantage of market situation. Maturity of staff, organisational culture and structure and goals are components which are considered while choosing way to make subordinates function effectively. Weaknesses:Superior focus on team members which determine that they are not task oriented and result into non- accomplishment of objectives. Contingency leadership:This theory was developed by Fred Edward Fiedler which states that no single approach is best for an organisation. It is necessary that decisions in respect to business activities are made in respect to situation of internal and external components. This tactics focuses on benefits that nature & behaviour of leader and market conditions have in their operations. Team members are motivated by superior either with orientation towards task or 5
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relationship.Leaderwhicharerequirethatbusinessoperationsareexecutedeffectively encourage employees by providing reward and incentive in respect to their outcomes. Besides relationship oriented than maintain friendly relations for keeping subordinates motivated and inspired (Jørgensen and Zaccour, 2012). Thus, team members willingly accept challenges and work with contingencies for enhancement of organisation performance. This concept has some pros and cons which are discussed beneath:Strengths:In contingency leadership, superior traits determine style used by them for influencingteammembers.Itisflexiblemanagementsysteminwhichleadergives importance to employee’s suggestions and opinions. This helps them to maintain relation with staff by giving them value and respect. Thus, subordinates perform tasks effectively and aid firm to make growth and sustain market position. Weaknesses:Leader has different situations prevailing in firm, for which they require to make team members to work in changing environment. Contingent is reactive that is manager make modification in system and policies in respect to staff members. System leadership theory:This is another theory which state that appropriate tools and equipment’s require to be implemented in firm for execution of operations in effective way. Superior informs staff members about situation of market to make them produce items in according to needs of firm. Manager controls work of team members by providing them information about situation of firm. This helps leader to direct and guide staff to conduct tasks for accomplishment of goals of an organisation. This concept also has some pros and cons which are stated below:Strengths:This tactics helps leader to make firm adaptable to changes of environment. They make changes in system and judgements in respect to internal and external components. Superior aim is to attain goals of an individual and organisation (Kerzner and Kerzner, 2017).Weaknesses:With use of system theory, superior might not be able to make decisions timely. Leader didn’t make inter relationship between process and people, than it may result into decline in production level of firm. Therefore, from the above leadership theory superior of M&S uses situational which help them to have skilled and talented workforce. Leader adopts style in according to capabilities of team members which aid them to encourage and motivate them to perform tasks effectively. 6
7. Manager and leader impacts on M&S and make recommendations for future improvement M&S is conducting business globally for which manager and leader requires making strategies and design system in respect to conditions of market. They require organising training programmes for making team members skilled to work with advanced technologies. Recommendation: M&S is retail store which require making changes in apparels and food items. This helps superior to deliver quality products to buyers. Preference of people changes for which firm needs to alter system to improve sales volume in future. Besides this, rival companies impact on profit so manager needs to make improvement for making growth and development in future. As per above report, it can be concluded that manager duty is to frame strategies and provide tasks to team members. While, leader role is to motivate and encourage staff to conduct tasks effectively. Superior engages employees in meeting for taking decisions in respect to changes in technology and system. This helps them to have skilled and competent people which perform tasks effectively for accomplishment of business goals and objectives. For this, situational leadership theory benefits manager and leader to use style in respect to capabilities of team members. Thus, they maintain relations with staff for sustaining them for making growth and business successful in future time. TASK 2 1. Operation management of M&S and key approaches adopted by organisation Operation management consist essential role in an organisation in respect to administering activities for enhancing production quality. It is a field which have relation with design, control and redesign of production processes. Through this, firm deliver products and services in according to needs of people. M&S provides food items, home products and apparels to people. For which operation management require that adequate items are available in store in respect to needs and requirement of customers(What is Operations Management?,2014). They need to take care that products are of good quality and there are no defects in them for maintaining brand image and market reputation. Thus, these are key approaches which superior of M&S Ltd. can adopt to enhance business performance are described below: Total quality management:This system is centred on norm that employees are dedicated and committed towards firm. This helps superior to sustain standards of business 7
activities for providing quality items to buyers. It is customer focus tactics in which continual improvement is made by subordinates.All stakeholders that are investors, seniors, employees are involved by administration of M&S to enhance processes, items and services. They all collaboratively work for developing positive culture in firm for maintaining efficient team. This aids senior to provide quality products for satisfying customers. Thus, brand image and reputation enhance which position firm superior than rivals. Six Sigma: It is a tool which is used in an organisation for enhancing ability of business operations. By this method performance level of system is increased with reduction in defects and variations in process. Define standards to employees, measure and analyse outcomes are carried by superior. Through this, manager innovate items and control defects for providing creative and unique products to buyers. They engage staff members in meetings for delivery of quality items and services to people. This helps them to improve sales volume and profitability for enhancing market share and position (Pinto, 2015). (Source:Six Sigma, 2016) Just in time:It is a tactic of management which define that raw material or items are send from suppliers to firm in respect to order or market demand. This helps companies to utilise funds and material in efficient manner by reducing wastage of material and out-dated products. For this manager of M&S require to maintain relations with suppliers to have sufficient items in store in respect to requirements of buyers. This helps them to provide quality products for sustaining brand image and reputation in market. In this, leader role is to keep knowledge about availability of items for ordering them timely (LaGanga, 2011). 8 Illustration1: Six Sigma
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(Source:Just In Time, 2015) Just in time is best technique which helps manager of M&S to utilise funds in efficient manner. Company maintain relations with suppliers which benefit superior to order products in according to market demands. Thus, latest and trendy food, apparels and other products are provided by firm to buyers. 2. Role and responsibilities of manager and leader in successful management of operation Manager and leader both plays important role in firm which is to direct and coordinate employees to perform tasks in effective manner. Both duty is to conduct activities for successful completion of objectives and maintaining organisation performance. Role of manager in successful management of operation of M&S: ď‚·Planning:Manager of M&S frames plan and strategies for making staff members to perform tasks in proficient and systematic manner. It is international firm which have outlets in different nations, for which collaboration required to be made by superior. ď‚·Performanceassessment:ManagerofM&Srequireshavingknowledgeabout capabilitiesofstaffmembers.Performancemeasurementhelpsthemtocompare outcomes with standards. Thus, employees skills are analysed for conducting training sessions to make them capable to work effectively. Role of leader in successful management of operation of M&S: ď‚·Coordinating team:Leader of M&S encourage and motivate subordinates to work in group for completing taskstimely. They maketeammembersto work in coordination by overcoming their conflicts and providing them appropriate solutions. 9 Illustration2: Just In Time
3. Importance and value of operations management in achieving business objectives Operation management responsibility is to conduct activities effectively for achievement of business objectives. Planning, organising, directing and controlling are tasks which are executed by superior for proper management of funds and manpower. These activities are carried by manager and leader for making staff to work in systematic manner. In M&S, superior frame plan for directing employees to conduct tasks proficiently (Nassiri and et. al., 2016). They control work of team by comparing actual outcomes with standards. This helps administration to accomplish organisational objectives. Thus, these are benefits that approaches of operations management has in efficiency of system are mentioned below:ď‚·Optimum utilisation of resources: Just in time approach helps manager to order material and items in respect to demands of market. Superior of M&S uses this tactic through which products are ordered in according to needs of buyers. This helps them to use funds in efficient manner for sustaining performance of firm.ď‚·Improve quality of items and services:Total quality management system is used by manager of M&S for delivery of quality items to buyers. Superior involves employees for improving system and business activities. This helps them to provide excellence products to customers for establishing good brand image and reputation.ď‚·Enhancement in profitability: M&S offers quality products to buyers which help manager sustain them for longer time. With use of TQM approach, company is able to grab attention of large people. This benefit firms to enhance sales volume and revenue (Oakland, 2014). Value/ objective of operation management have on an organisation:ď‚·Gain competitive advantage: In M&S, manager has talented subordinates which conduct taskseffectively.Qualityproductsandadvancedtechnologyhelpfirmtoestablish competitive advantage in against of rivals which are ALDI, Morrisons and many other. Customer satisfaction:M&S provide quality products to buyers which helps manager to satisfy people. For this, manager requires to have skilled staff that aids them to provide good itemsandservicestobuyers.Thishelpsmanagertoretainclientsforlongertimefor enhancement in sales and profit (Peng and Lai, 2012). 10
Sustainability in business:M&S offers trendy apparels and latest food and home items which benefit seniors to attract large number of customers. This helps manager to enhance company’s position and brand image. Thus, company is able to sustain in market for longer time. 4. Manager and leader are effective in improving operational efficiency to meet objectives Manager and leader of M&S uses just in time technique for utilising resources in efficient manner. This also helps them to conduct business activities effectively by ordering products in respect to need and demands of people. Superior have skilled staff members which helps company to provide quality items and services to buyers. Employees conduct tasks effectively, so operation efficiency benefits superior to attain business goals and objectives. This benefits M&S to satisfy customers and sustain them for longer time. Besides this, competitive advantage is constructed which position firm superior than rival brands. 5. Impact of external business environment factors on operational management decision Businessenvironmentcomprisesinternalandexternalcomponentswhichdirectlyor indirectlyinfluencesanorganisation.Itisessentialthatmanagementdesignsystemand formulate strategies in according to market situation. Marks and Spencer is international firm which have store in different nation. For this, manager requires to formulate strategies and design system in according to external factors (Rushton, Croucher and Baker, 2014). This helps them to sustain firm’s position and position in market in respect to competitors. Thus, these are external elements which are stated below:Political factor:Government frame rules and laws for regulating organisation and their operations. Different policies in respect to taxation, employment, licensing are framed by authorities for securing business. M&S is conducting business globally, for which firm operations are impacted by changes in taxation policies. Manager requires to make changes in policies in respect to government rules. They need to make decision in according to licensing and taking permission from authorities for conducting operations legally.Economic factor: Interest rate, growth, inflation and exchange rate are various components which differ from one nation to another. These tactics depends on economic conditions of country that is gross domestic product. Manager and leader require to make decision in respect to fixing prices. They need to even use technologies which helps them to use funds properly for preveting them to pay large interest to bank and other lenders (Moghaddam and et. al., 2011). 11
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Social factor: Organisation delivers products and services in market for development of community. M&S provides apparels, food items and home appliances to people for fulfilling their demands and needs. In this, manager and leader require to make decisions in respect to changes in products in according to preferences of public. They even need to have sufficient manpower to whom they give adequate money for their livelihood.Technological factor: This component defines that manager require implementing tools and equipment in system for execution of business activities effectively. It is essential that new and advanced technologies are used by firm for which decisions are made by superior. This benefits senior to utilise resources efficiently and delivery quality products to customers. Manager and leader require to make decision in respect to conducting training sessions to enhance skills of team members. Effect of business environment and community on decisions of manager and leader: Government makes laws that are taxation and employment which superior consider while framing policies. They require that staff members are provide appropriate facilities and work in respect to their capabilities. Fluctuations in interest rate and growth of UK require that manager utilise funds and control costs. They need to fix rates of items through which they are able to attract large number of people to purchase items (Peng and Lai, 2012). Superior even requires making decisions in respect to alteration in technology for conducting operations effectively. This benefits leader to provide quality products and good services to customers for sustaining firm’s performance. 6. Evaluate application of operations management to manage factors that impact business ManagerofM&Sconductsmarketresearchandsurveywhichhelpthemtohave knowledge about needs and requirements of people. These activities also help them to asses competitor’s offering for making changes in products. In M&S, good inflation define that in United Kingdom people have good amount of money to purchase branded items. This benefit firm have large customer base for enhancing sales and profitability. In M&S, electronic payment machine is used for providing good services to buyers (Oakland, 2014). Besides this, advanced technology is used by management for keeping check on products available in store. This helps firm to order items in respect to market demands. 12
7. Conclude and suggest recommendations for future improvement to be taken by M&S Thus, manager and leader of M&S require designing system and framing strategies through which staff members are directed to enhance production level. Preference and need of public keeps on changing with time, for this, superior of M&S need to provide latest and trendy apparels, food items and other products to customers. Manager and leader require using technologies which help them to utilise resources efficiently. They even need to conduct operations through which quality and trendy products are delivered to customers. Henceforth, company is able to enhance their position and share in market in future course of time. CONCLUSION From the above report, it can be comprehended that management conduct operations in effectivemannerforattainmentofgoalsandobjectivesofanorganisation.Operation management aids organisation to enhance production for delivery of quality items to people. Just in time approach helps manager to utilise resources and manage business activities globally. Besides this, total quality management tactic benefits them to provide quality products to buyers for maintaining brand image in market. These aid superior to establish competitive advantage and sustain firm’s performance. Government, economic conditions, public and technology are external factors which indirectly affect on business operations. It is manager duty to consider them while formulating strategies and design system to enhance market position in future time. 13
REFERENCES Books and Journals Kim, D. Y., Kumar, V. and Kumar, U., 2012. Relationship between quality management practices and innovation.Journal of operations management.30(4). pp.295-315. LaGanga, L. R., 2011. Lean service operations: Reflections and new directions for capacity expansion in outpatient clinics.Journal of Operations Management. 29(5). pp.422-433. Laudon, K. C. and Laudon, J. P., 2016. Management information system.Pearson Education India. McNeil, A. J., Frey, R. and Embrechts, P., 2015. Quantitative risk management: Concepts, techniques and tools.Princeton university press. Mollenkopf, D. A., Frankel, R. and Russo, I., 2011. Creating value through returns management: Exploring the marketing–operations interface.Journal of Operations Management. 29(5). pp.391-403. Nassiri, P. and et. al., 2016. Health, safety, and environmental management system operation in contracting companies: a case study.Archives of environmental & occupational health. 71(3). pp.178-185. Oakland, J. S., 2014. Total quality management and operational excellence: text with cases. Routledge. Peng, D. X. and Lai, F., 2012. Using partial least squares in operations management research: A practical guideline and summary of past research.Journal of Operations Management. 30(6). pp.467-480. Pinkerton,E.ed.,2011.Co-operativemanagementoflocalfisheries:newdirectionsfor improved management and community development.UBC Press. Rushton, A., Croucher, P. and Baker, P., 2014. The handbook of logistics and distribution management: Understanding the supply chain.Kogan Page Publishers. Thaler, T. A., Priest, S. J. and Fuchs, S., 2016. Evolving inter-regional co-operation in flood risk management:distancesandtypesofpartnershipapproachesinAustria.Regional environmental change.16(3). pp.841-853. Pinto, J. K., 2015.Project management: achieving competitive advantage. Prentice Hall. Rani, D. and Moreira, M. M., 2010. Simulation–optimization modeling: a survey and potential applicationinreservoirsystemsoperation.Waterresourcesmanagement.24(6). pp.1107-1138. Ravindran, A. R. ed., 2016.Operations research and management science handbook. Crc Press. Slack, N., 2015.Operations strategy. John Wiley & Sons, Ltd. Thaler, T. A., Priest, S.J. and Fuchs, S., 2016. Evolving inter-regional co-operation in flood risk management:distancesandtypesofpartnershipapproachesinAustria.Regional environmental change. 16(3). pp.841-853. Online WhatisOperationsManagement?.2014.[Online].Availablethrough: <https://www.topmba.com/mba-programs/what-operations-management>. 14