Management And Strategy Of Corporate

Running head: MANAGEMENT AND STRATEGY OF CORPORATE INFORMATION
Management and strategy of corporate information
(El-Alamein)
Name of the student:
Name of the university:
Author Note

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Executive summary
El-Alamein is a leading company originated in Middle East. They deals with printing and packaging,
There for risks found to implement Enterprise Resource System for El-Alamein and value added
because of IT’IS investment that is discussed in this study. Besides, the study investigates the threat
of substitutes form the Porter’s Five force analysis. Further, the value chain model deployed for the
case study and the business strategy for the current case of El-Alamein is evaluated here.

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Table of Contents
Introduction:..........................................................................................................................................3
Systems mentioned in the case study:...................................................................................................3
Valuable information provided by them:...............................................................................................3
Risks faced by the company while applying ERP system:....................................................................4
Value added due to the IT/IS investment:.............................................................................................4
Analysis of one the Michael Porters force applicable for the present case:..........................................4
Application of the value chain analysis:................................................................................................6
Business strategy used at the present case of El-Alamein:....................................................................6
Conclusion:............................................................................................................................................7
References:............................................................................................................................................8

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Introduction:
The El-Alamein has been is a popular organization from Middle East dealing with packaging
and printing. It’s headquarter is situated at Alexandria and occupies of 40,000 square meters and has
been employing more than 700 staffs. The deployment of El-Alamein of IT/IS has come through the
rise in company value that is more than EGP 10 million. In this study, the systems demonstrated for
the case of El-Alamein is analyzed along with the valuable data they provide. Then, the risks due to
El-Alamein to deploy ERP system is evaluated and the value added to the business due to IT/IS
investment is demonstrated. Apart from that, an analysis is done one of five forces of the Michael
Porter applicable for the case is discussed. Next, the value chain model to the case study is applied
and one business strategy used for the present scenario is investigated.
Systems mentioned in the case study:
With the informative and attractive website has turned t be an important necessity for El-
Alamein as they have been focusing on the international market. Various ERP or Enterprise
Resource Planning systems are reviewed and scored against the requirements of the company. The
modules chosen for business processes has been the procurement, order-management, sales and
marketing, manufacturing, inventory management and Oracle Financials. For assuring the success of
ERP implementation, they have been focusing on some business process requirements like post-
implementation performance measurement and project management documentation.
Valuable information provided by them:
The IT Consultant and CEO has been active within the committee of project steering. This
had provided information regarding change management and adequate training. As one year is

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completed for the implementation, just two of the modules were live. These are HR and financial
modules. The rest of the modules are because of the fact they have been going live in a year.
Risks faced by the company while applying ERP system:
Here, the project has been experiencing few difficulties. This has been foremost due to
resistance towards the change from various head of departments.
Value added due to the IT/IS investment:
It is seen after a couple of years of deploying different solutions and technologies, they have
decreased the risks of investment, strengthening the integration of process, developed productivity
and efficient of their inventory handling. Having the IT investments, they have deployed various
strategic relationships with different multinational businesses.
Analysis of one the Michael Porters force applicable for the present case:
For this the threat of substitutes is chosen. Here, the providers of superior or equivalent
alternative products are chosen. Despite any data of the market it is quiet impossible to manage
determine and control the substitute products. Many factors are there that seeks whether or not any
threat is present there for different substitute products existing in any industry. Initially, as the
switching costs of the consumers are low, indicates that is little as any aspect stopping consumer
from making purchase the substitutes rather than the product of the industry (Li & Miao, 2019).
Thus the threats of various substitute products are up. Secondly, as the substitute products are seen to
be less costly than different type of products in the industry. In this way it has been putting the bar
over the cost of different type of industry’s products. It occurs as the threat of substitutes are at great
risk in the present case of El-Alamein. Apart from that, as the substitute product has been found to

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be cheaper than product of that specific industry, then threat of the substitutes along with high level
risk is present. Further, as the substitute products is superior or of equal quality as compared to the
product of industry, threat of substitutes has been greater. Moreover, as the performances, attributes
and functions of substitute product has been same or more than the product of the industry (Chen et
al., 2018). Again, as the substitute is more costly and of low quality, the functionality never could be
compared to the product of the industry and the switching costs of the consumers has been higher. At
this place threats of substitutes take place. The substitute products has been cheaper than the product
of industry. Keeping the point aside, it is also argued that there are Porter Threat of the Substitutes of
different type of Low Risk situations. Firstly, the cost of consumer switching are greater and the
substitute products are seen to be less expensive than various type of product of industry (Lin, 2017).
Apart from that the consumer switching costs are great and quality of substitute of product is less
that the quality of the industry of various present day product. Next, the substitute product
performance has been inferior to the product performance of the industry. Lastly, no substitute
products are present. Moreover, the low threat towards the substitute products has been making the
industry to be more attractive in nature. Again, this raises the potential of profit for the organizations
that are found to be present within the industry sector. It can be also argued that, on the other hand,
great threat towards various kinds of substitute products has been the industry are seen to be less
attractive in nature. This also declines the potential of the profit for El-Alamein. Furthermore, there
are threat of substitute products. These are the factors to be considered while assessing structural
scenario of them utilizing the framework of Porter’s five force.

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Application of the value chain analysis:
Figure 1: “The Value chain for El-Alamein”
(Source: Created by Author)
The value chain indicates the tasks that generate, providing and supporting for the service of
El-Alamein. Firstly, there are the primary activities that relate to value generated directly in the
service. Secondly, there are the support activities making that possible for the main tasks to be
present and stay coordinated (Akhmetshin et al., 2017).
Business strategy used at the present case of El-Alamein:
Firstly, the key persons are to be identified from every functional sectors acting as the change
agents and taking liabilities to persuade the employees regarding the system’s significance.
Secondly, the users are to be trained for using new systems and then understand the way the latest
business process could be impacted. Lastly, they have fostered the end-user project participation

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through including more staffs than only the senior management n implementation, analysis and
decision (Malyuk & Danilov, 2018).
Conclusion:
El-Alamein will be successful in using Oracle e business suite. Firstly, it consist of complete
integrate cloud. Apart from it comprise of the global ERP platform. Its international influence will
make the e-business suite to stay actually global. This is ideal for great multinationals as that has the
features supporting examples of global deployment. Next, there is the functional scalability.
Obviously, one requires many application under a single package and might need just the essential or
basic solutions for the needs of the business. It has been the benefit of the cloud offerings of Oracle
with different formats like IaaS, PaaS, SaaS as it permits one to subscribe specific application
software within the cud as required. Instances of this are procurement, HR, services, project
management, sale management, supply chain and marketing. Lastly, it can deliver the important
supporting services like proactive support resources, updates of products and technical assistance
throughout the day.

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