Business Communication and Use of Digital Marketing Communication Tools Research 2022

Running head: MANAGEMENT
Business Communication and use of digital marketing communication tools
Name of the student
Name of the university
Author Note:

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Table of Contents
Annotated Bibliography 1..........................................................................................................3
Annotated Bibliography 2..........................................................................................................3
Annotated Bibliography 3..........................................................................................................4
Annotated Bibliography 4..........................................................................................................5
Annotated Bibliography 5..........................................................................................................5
Annotated Bibliography 6..........................................................................................................6
Annotated Bibliography 7..........................................................................................................7
Annotated Bibliography 8..........................................................................................................7
Annotated Bibliography 9..........................................................................................................8
Annotated Bibliography 10........................................................................................................9
References................................................................................................................................10

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Annotated Bibliography 1
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016.
Business communication today. Pearson
Education India.
Bovée Thill and Raina (2016) in their paper “Business communication today” has
evaluated the importance of business communication. The paper has presented the
importance of a strong and developed business communication process which has identified
the professional communication in a digital and social world. Apart from this the different
challenges of communication in the globalized world has been highlighted. Globalization has
increased the challenges of maintaining a proper communication in the modern day business
world and thus the process of application of the different messages have also been
highlighted. The research has highlighted all the different aspects of modern day business
communication which has been quite efficient in nature. Though the paper has selected the
different secondary information regarding business communication, the most important
addition of these paper has been the addition of the value with new student based features that
helps the student to focus on the types of the communication process needed for success in
the professional world.
Annotated Bibliography 2
Araki, H. and Miyoshi, H., International Business Machines Corp, 2019. Deduplication
for files in cloud computing storage and communication tools. U.S. Patent Application
15/817,594.
The following research has been conducted by Araki and Miyoshi (2019) is based on
the Deduplication for the files in the cloud computing storage and the communication
storage. The research revolves around a new invention which is based on various
embodiments for the use of the computing network systems. The development of this new

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innovation will help to increase the speed of the processors and the cloud storage system will
be much easily accessible to the users. The users of the different files can just send a link to
get access to the file that he has been searching which saves both time and effort. The
presentation of the report with the use of a number of diagrams and models have further
increased the scope and importance of the research. The system developed here in the
research thus provides a totally different angle to the communication theory of the modern
days and will surely be a game changer in the area of business communication.
Annotated Bibliography 3
Riihimäki, J., 2017. Performing internal communication with the help of digital tools: A
study of how employees utilize internal communication together with digital tools.
Digital communication tools are generally used as a central method for the gathering
of information and the need for establishment of a sound method that can be used for proper
communication. Riihimäki (2017) in this particular research has investigated on how a digital
tool can actually help and improve the process of the communication. The use of internal
communication and multi-communication by the organizations has been shown and explained
in the research. The presentation of the engagement model in the total process has further
increased the justification of the total situation. The research based on these aspects
concluded that engagement and encouragement must come from and must be managed by the
different directors and supervisors of the organizations. Apart from these, the digital tools
must be formulated on the basis of the demands of the customers. The report concludes that
in order to improve the internal communication process, a top down engagement must be
presented.

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Annotated Bibliography 4
Hinojosa, C., 2017. Organizational Information Dissemination within Collaborative
Networks Using Digital Communication Tools.
Hinojosa (2017) in his research on business communication has explained the
dissemination within collaborative business networks. The knowledge transfer is one of the
most important elements in the business communication process. The modern day business
communication is facilitated by the means of facilitating knowledge transfer in a proper and
efficient manner. The research has shown the influence of the social network that has been
important for the use of the networks in the different business organizations. The emergence
of the different kinds of the collaborative technologies that generally exists in the online
social networking. The following study has prepared the analysis of the data from the
selection of the unified communication tool and use of the social networking tools. The
knowledge sharing within the organizations generally adds value to the economic and social
influence of the organization. The knowledge transfer is thus important for the success of the
organizations in the process of business communication.
Annotated Bibliography 5
González Ramos, A.M., 2019. Digital Communication Tools for Fostering Career
Advancement and Sustaining Interpersonal Relationships. Sociological Research
Online, p.1360780419861649.
González Ramos (2019) has explained digital communication tools by means of
advancement and sustaining relationships in a proper and effective manner. The research has
discussed on the use of the different kinds of the communication technologies that has been
essential for communicating with the people. The following research is based on the use of

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the different types of the technologies used in communication among the highly skilled
people. The research has also concentrated on different kinds of personal as well as
professional relationships. The gender approach has revealed much less differences in the
modern day professional environment where information and communication technologies
appear as neutral tools. The research has also mentioned the importance and impact of
technology in the traditional family. The reshaping of the roles in the traditional families with
the help of advanced technology and modern communication has been highlighted here.
Annotated Bibliography 6
Chaffey, D. and Ellis-Chadwick, F., 2019.
Digital marketing. Pearson UK.
Chaffey and Ellis-Chadwick (2019) in their research paper titled “Digital
Marketing” has explained and shown the importance of Digital marketing in the most
efficient manner. Digital marketing has been described as something that has helped to
transform the business and other kinds of communication sources. The improvement in the
sources and presentation of the business communication has gained the speed, transparency
in a strategic and efficient manner. The author has developed a number of action plans that
can help the management of the organizations to implement and use the digital marketing in
the best manner. Some of the major actions includes the likes of the creation of a situation
review, creation of the necessary strategy as well as the identification of the mission and
vision of the strategic plan. The research has also discussed the marketing view on digital
platforms and the delivery of the digital customer experience which is surely an important
part of the business communication process.

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Annotated Bibliography 7
Hamzaoui, W., Tournois, N. and Hamzagic, E., 2019, April. Luxury and Mass Media:
How Can Brands Manage the Paradox Between Luxury Inaccessibility and Social
Media Communication Tools? In
International Conference on Digital Economy (pp.
110-119). Springer, Cham.
The paper by Hamzaoui Tournois and Hamzagic (2019) has explained the
management of brands and the communication through the use of the different types of the
social media tools. The research has covered a totally different angle where, the world of
luxury and the luxury of the different brands and the differences with the social media
channels used for communication has been verified and shown in the most efficient manner.
The research has identified the issues that clearly opposes the fact about the extraordinary
claims about the democracy of Social media channels. The research has provided a clear
angle where the new tracks for reflecting on the study of the luxury experience of
consumption has been brought up. The understanding of the fact regarding the operations of
social media in the field of luxury consumption is surely something quite innovative and
distinctive from that of the other researches in the same field.
Annotated Bibliography 8
Newman, S., 2017. Virtual Teams and Leader Communication: How Communication
Tools, Techniques and Trust Impact Team Performance.
The research paper by Newman (2017) has exclusively discussed on the virtual teams
in an organization and the communication that exists in between their leaders. The objective
of the research has been to identify the type of the communication skills possessed by the
leaders of the teams and then verify the impact that such an idea can have on the performance

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of the team members. The impact that these kinds of process have on the team members are
important to review the use of the communication tools and their uses in the workplace. The
analysis of the study revealed a positive relationship in between the virtual members of the
team’s perception of the effective use of the skills. The importance of the topic comes from
the fact that there has been an immense movement of teams while they work in different
backgrounds and communicate with each other. Therefore this paper forms a very important
part in the research of the digital communications in business.
Annotated Bibliography 9
Attaran, M. and Woods, J., 2019. Cloud computing technology: improving small
business performance using the Internet.
Journal of Small Business &
Entrepreneurship,
31(6), pp.495-519.
Attaran and Woods (2019) in their paper titled “Cloud Computing Technology” has
referred to different aspects of cloud computing and their modern uses. As all knows that
cloud computing technology is one of the best ways of leveraging the necessary power to the
internet in order to provide the necessary software and infrastructure solutions to the different
business processes of the globe. The article has referred to a number of important uses and
benefits of cloud computing technologies that can be used for the small businesses. The
technology is also capable of restricting and facing different challenges that can cause
potential hamper to the operations of the business. The following article thus presents a clear
and transparent picture of Cloud computing technologies and also provides a clear research
with necessary details on the implementation and use of cloud computing technologies in
different types of businesses.

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Annotated Bibliography 10
Patti, C.H., Hartley, S.W., van Dessel, M.M. and Baack, D.W., 2017. Improving
integrated marketing communications practices: A comparison of objectives and
results.
Journal of marketing communications,
23(4), pp.351-370.
The paper by Patti et al. (2017) has studied on the improvement of the integrated
marketing communications practices. The study has set out an objective that provides a clear
analysis of the present day objective setting practices with the implementation of a traditional
communication model used in business organizations. The setting of such an objective has
helped to indicate and determine the importance of both the present and the traditional
business communication tools. On a thorough analysis of the same, the results indicate a wide
area for making changes and also shows large-scale opportunities for business to practice
integrated marketing communications.

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References
Araki, H. and Miyoshi, H., International Business Machines Corp, 2019. Deduplication for
files in cloud computing storage and communication tools. U.S. Patent Application
15/817,594.
Attaran, M. and Woods, J., 2019. Cloud computing technology: improving small business
performance using the Internet. Journal of Small Business & Entrepreneurship, 31(6),
pp.495-519.
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
González Ramos, A.M., 2019. Digital Communication Tools for Fostering Career
Advancement and Sustaining Interpersonal Relationships. Sociological Research Online,
p.1360780419861649.
Hamzaoui, W., Tournois, N. and Hamzagic, E., 2019, April. Luxury and Mass Media: How
Can Brands Manage the Paradox Between Luxury Inaccessibility and Social Media
Communication Tools? In International Conference on Digital Economy (pp. 110-119).
Springer, Cham.
Hinojosa, C., 2017. Organizational Information Dissemination within Collaborative
Networks Using Digital Communication Tools.
Newman, S., 2017. Virtual Teams and Leader Communication: How Communication Tools,
Techniques and Trust Impact Team Performance.

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Patti, C.H., Hartley, S.W., van Dessel, M.M. and Baack, D.W., 2017. Improving integrated
marketing communications practices: A comparison of objectives and results. Journal of
marketing communications, 23(4), pp.351-370.
Riihimäki, J., 2017. Performing internal communication with the help of digital tools: A
study of how employees utilize internal communication together with digital tools.