Comparison and Contrast of challenges

This study compares and contrasts the differences between social media tools and traditional tools of communication in the food industry. It discusses the challenges and complexities of implementing social media in business and its impact on the organization's identity.

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Comparison and Contrast of challenges.....................................................................................2
Impact of employee behaviour in social media on the organization's identity..........................3
Social Media Policy for Sunshine 100.......................................................................................4
Communicating the plan of social media policy to the staff......................................................5
References..................................................................................................................................6

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To: CEO
From: Director of Social Media
Subject: Management Communication
Date: (Author Note)
Comparison and Contrast of challenges
As opined by Felix, Rauschnabel and Hinsch (2017), implementing the
conceptualization and ideology of social media in a business entity involves many challenges
and complexities as compared to the adoption of traditional tools of communication. In this
connection, the given study compares and contrasts the differences between the two variables
of social media tools and traditional tools of communication in the industry of food business.
As critically stated by Laudon and Laudon (2016), selection of the best methodology of
communication in a business entity involves a lot of plans and procedures. There are several
varieties of options that are available in the new century for implementing the communication
process in a firm. Thus, it can be stated according to the viewpoint of Hatch (2018), using
social media as a means of communication can prove highly beneficial to the business
organization of sunshine 100 concerned with the food industry. This is because it will help
the company to advertise its products and services in an online base and grab a higher number
of audience and their attention at one particular point of time staying anywhere in the globe.
This turns out to be cost-effective and transport easy to the concerned food industry.
Moreover, as also implied by Alon et al. (2016), using the social media will let the people
across the world will significantly be aware of the different cuisines served by the Sunshine
100 and the sales and promotional techniques of the company will turn effective. It was also
stated that Sunshine 100 with the adoption of social media communication would be able to

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leverage towards online selling of its food products and this, in turn, will increase their sales
and profit rate.
However, in lieu of this, it was opined by Hair et al. (2015), that traditional media is a better
means of communicating with the employees as well the market for a food industry because
the same involves a less amount of risk and conflicts. The same is suggested for Sunshine
100 because the use of social media tools of communication may result to the haphazardness
of maintaining the pros and cons of the social media and may result to investing the extra
amount of cost in the same. As also stated by Moravcikova et al. (2017), the local audience
can be effectively reached with the means of traditional marketing tools and the materials
through which the market has been communicated can be stored as a hard copy of the same.
The same has a high range of disruption in case of social media tools because the data in the
technological system may get erupted at any point in time. Moreover, it was also examined
according to the viewpoint of Madhu et al. (2016), that the data in the social media has a
significant risk to be hacked whereas the same is eliminated in the case of using the
traditional modes of communication.
Impact of employee behaviour in social media on the organization's
identity
As opined by Goffee and Scase (2015), a business organization is known by its
employees and their working behaviour. In this context, the report investigates the impact of
the employees of Sunshine 100 that are socially active on internet services in the working of
the organization. As significantly stated by Huotari et al. (2015), the employees connected to
social media tools and its uses creates a huge impact in the business firm. This is because the
employee is known as the efficient worker of the concerned amongst society and the market.
Any unethical behaviour from the side of the employee concerning the mass of common uses

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will directly create an impact in the goodwill of the concerned organization. As stated by
Bhargava (2018), not only during the working hours and on-duty time of an employee is that
what affects the paradigm of the company, even the behaviour of the employee in the social
networking in their off-duty time highly impacts the brand image of the concerned company.
This is because even not being in the duty hours the individual remains to be the employee of
the company and known as the same. In this context, it was opined by McDonald and
Thompson (2016), any unacceptable comment made by a present or even previous employee
of the company in the social media platform affects the reputation of the company. This is
because social media is not bounded to one individual or group. The same is spread
worldwide, and people all across the globe get access to the same platform. A previous
employee's comment or bad feedback on the company may also result to influence in the
brand loyalty of the Sunshine 100.
Social Media Policy for Sunshine 100
As opined by Ottman (2017), social media tool in the 21st century is mainstream for
food industry business like any other business sector. In this connection, the concerned food
industry Sunshine 100 should effectively understand that the people across the globe are
talking including their employees and commenting and connecting about them in the online
mass media. Concerning the criticality of the same matter, the social media policies that
should be implemented by Sunshine 100 food industry are specified as below.
 No plagiarized content.
 Crime and Criminal Justice.
 Legal Actions to be implemented in case of disruption of the policies.
 The comments made by the employees concerning their personal life should be pure
of their own. The company should not be held responsible for the same.

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 Prior to copyright and reference laws and orders to be followed by employees while
posting online.
 Information pertaining to the sensitivity of the company should not be shared outside
the company premises in the online platform. The act of the same would be liable to
strict actions.

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Communicating the plan of social media policy to the staff
BUSINESS OBJECTIVE MESSAGE RESPONSIBLE
INDIVIDUAL
To avoid unethical
behaviour in the use of
social media.
The lack in the same will
result in the suspension.
Employees.
To sustain the sensitive and
confidential information
about the company.
Legal actions to be taken if
avoided.
Employees as well as the
managers.
Confusing the customers
with the wrong information.
Permanent termination from
the company as well as legal
actions to be taken.
Employees working at all
levels.
Figure 1: Communication plan template
(Source: By Author)

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References
Alon, I., Jaffe, E., Prange, C. and Vianelli, D., 2016. Global marketing: contemporary
theory, practice, and cases. Routledge.
Bhargava, V.R., 2018. Firm Responses to Mass Outrage: Technology, Blame, and
Employment. Journal of Business Ethics, pp.1-22.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, 70, pp.118-126.
Goffee, R. and Scase, R., 2015. Corporate Realities (Routledge Revivals): The Dynamics of
Large and Small Organizations. Routledge.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J., 2015. Essentials
of business research methods. Routledge.
Hatch, M.J., 2018. Organization theory: Modern, symbolic, and postmodern perspectives.
Oxford university press.
Huotari, L., Ulkuniemi, P., Saraniemi, S. and Mäläskä, M., 2015. Analysis of content creation
in social media by B2B companies. Journal of Business & Industrial Marketing, 30(6),
pp.761-770.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Madhu, S., Pallotti, G., Romano, E.J. and Chavez, A.K., SOCURE Inc, 2016. Risk
assessment using social networking data. U.S. Patent 9,300,676.

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McDonald, P. and Thompson, P., 2016. Social media (tion) and the reshaping of
public/private boundaries in employment relations. International Journal of Management
Reviews, 18(1), pp.69-84.
Moravcikova, D., Krizanova, A., Kliestikova, J. and Rypakova, M., 2017. Green Marketing
as the Source of the Competitive Advantage of the Business. Sustainability, 9(12), p.2218.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.