Comparison and Contrast of challenges

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the Student:
Name of the University:
Author Note:

MANAGEMENT COMMUNICATION1
Table of Contents
Comparison and Contrast of challenges.....................................................................................2
Impact of employee behaviour in social media on the organization's identity..........................3
Social Media Policy for Sunshine 100.......................................................................................4
Communicating the plan of social media policy to the staff......................................................5
References..................................................................................................................................6

MANAGEMENT COMMUNICATION2
To: CEO
From: Director of Social Media
Subject: Management Communication
Date: (Author Note)
Comparison and Contrast of challenges
As opined by Felix, Rauschnabel and Hinsch (2017), implementing the
conceptualization and ideology of social media in a business entity involves many challenges
and complexities as compared to the adoption of traditional tools of communication. In this
connection, the given study compares and contrasts the differences between the two variables
of social media tools and traditional tools of communication in the industry of food business.
As critically stated by Laudon and Laudon (2016), selection of the best methodology of
communication in a business entity involves a lot of plans and procedures. There are several
varieties of options that are available in the new century for implementing the communication
process in a firm. Thus, it can be stated according to the viewpoint of Hatch (2018), using
social media as a means of communication can prove highly beneficial to the business
organization of sunshine 100 concerned with the food industry. This is because it will help
the company to advertise its products and services in an online base and grab a higher number
of audience and their attention at one particular point of time staying anywhere in the globe.
This turns out to be cost-effective and transport easy to the concerned food industry.
Moreover, as also implied by Alon et al. (2016), using the social media will let the people
across the world will significantly be aware of the different cuisines served by the Sunshine
100 and the sales and promotional techniques of the company will turn effective. It was also
stated that Sunshine 100 with the adoption of social media communication would be able to