Implementation of Virtual Teams in the Organisation

This report discusses the implementation of virtual teams in organizations, specifically focusing on virtual marketing teams. It explores the benefits of virtual teams, such as reduced travel time and cost, recruitment of personnel across the globe, and the promotion of diversity and creativity. The report also highlights the disadvantages of virtual teams, including the complexity of setting up and maintaining them, the lack of interpersonal relationships, and potential conflicts. Despite the challenges, the report suggests that implementing virtual teams can streamline communication technologies and foster a global mindset culture.

MANAGEMENT COMMUNICATION

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SHORT REPORT: IMPLEMENTAION OF THE
VIRTUAL TEAMS IN THE ORGANISATION
AUTHORISED BY: MARKETING DIRECTOR, ABC
COMPANY
AUTHOR: ASSISTANT DIRECTOR, ABC COMPANY

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Contents
Introduction................................................................................................................................3
Benefits of Virtual Marketing Team..........................................................................................3
Reduction in travel time and cost.......................................................................................3
Recruitment of personnel across the globe........................................................................3
Other benefits.......................................................................................................................3
Certain disadvantages.................................................................................................................4
Conclusion..................................................................................................................................4
References..................................................................................................................................5

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Introduction
With the advancements in the technological innovations and globalised business practices,
the corporate settings have drastically changed over the past few decades. One of the key
areas that has emerged by the development of the information technology and communication
technology is the virtual teams in the organisations (Wei, Thurasamy and Popa, 2018). It is
essential to note that the implementation of the virtual marketing team will lead to time,
distance efficiency and in addition would lead to assembling of talented personnel across the
globe . The report is aimed at evaluating at various aspects of the virtual team in organisation.
Benefits of Virtual Marketing Team
Reduction in travel time and cost
A virtual team is the collection of the geographically separate people, which are connected
through the internet and incidental components such as the emails, video calls, voice calls,
online groups, intranet, and others. As a result, member of an organisation need not travel
form one location to other to conduct the business meetings, the same can be conducted via
the technological connectivity (Gilson et. al, 2015). Consequently, expenses on the lines of
travelling, accommodation and others are reduced and meetings can be conducted as and
when required irrespective of the dispersion of members in Melbourne, Los Angeles,
Shanghai, and Bangalore.
Recruitment of personnel across the globe
Another major advantage of the implementation of the virtual marketing team is that the
organisation will be able to recruit the personnel in the marketing department of the entity
from above four mentioned locations as well as beyond that. Thus, it would be right to state
that the talented recruitments in the entity would not be limited to just one location with the
aid of the virtual expansions (Mukherjee et. al, 2012).
Other benefits
Some of the other benefits that would be yielded from the implementation of the virtual
marketing team is that the organisation as a whole will have a diverse pool of people
belonging to different ethnicities which will facilitate more creative practices at work and
including of new business ideas in the set patterns of the organisation ABC Company. Thus,
a virtual marketing team operates beyond the borders of racial discrimination and inculcates
values of talent and equality in the organisational culture (Carter, et. al, 2015).

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Certain disadvantages
In spite of the above-mentioned advantages, there are certain disadvantages as well in the
establishment of the virtual marketing team, which are elaborated as follows. Setting a virtual
marketing team is a complex procedure, as it requires an overlapping time zone window for
the members of the team to interact with each other. In addition, the said set up would cost
the entity ABC, a considerable amount of investment in terms of infrastructure, technology
and other software and hardware components. Apart from the above, there lies a likelihood of
conflict of interests of various team members as the members belong to different cultural and
national backgrounds having different sets of experiences and working styles (Haines, 2014).
Further, it is essential to note that as the members are geographically disperses and interact
with each other with the help of the technologies, there is an obvious absence of interpersonal
relationships among the members and an overall lack of trust among the teammates. This lack
further creates problems in the resolution of the team conflicts and significant issues.
However, it must be noted that in spite of the above disadvantages, the major advantage of
the virtual marketing team implementation would be the streamlining of the communication
technologies within the organization. Further, the cost mentioned above is a onetime
investment for the enterprise, which will reap benefits for coming number of years and aid
other business functions as well. In addition, a policy document can be developed to govern
the business functions, roles and responsibilities to avoid the conflicts.
Conclusion
As per the discussions carried on the previous parts, it can be stated that in the wake of
globalisation and tough competition on lines of the technological advancements, it is
suggested to the entity ABC to embrace technology and implement the virtual marketing
team in the organisational structure. Not only an overall competitive advantage can be
achieved by the said implementation by widening the customer and employee base, but a
global mindset culture can also be achieved within the entity.

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References
Carter, D. R, Seely, P. W, Dagosta, J, DeChurch, L. A, and Zaccaro, S. J 2015, ‘Leadership
for global virtual teams: Facilitating teamwork processes,’ In Leading global teams, pp. 225-
252.
Gilson, L. L, Maynard, M. T, Jones Y, Nicole C, Vartiainen, M and Hakonen, M 2015,
‘Virtual teams research: 10 years, 10 themes, and 10 opportunities’, Journal of Management,
Vol. 41, no. 5, pp. 1313-1337.
Haines, R 2014, ‘Group development in virtual teams: An experimental re-examination,’
Computers in Human Behavior, Vol. 39, pp. 213-222.
Mukherjee, D, Lahiri, S, Mukherjee, D and Billing, T. K 2012, ‘Leading virtual teams: How
do social, cognitive, and behavioral capabilities matter?’, Management Decision, Vol. 50, no.
2, pp. 273-290.
Wadsworth, M. B and Blanchard, A. L 2015, ‘Influence tactics in virtual teams,’ Computers
in Human Behavior, Vol. 44(C), pp. 386-393.
Wei, L, Thurasamy, R, and Popa, S 2018, ‘Managing virtual teams for open innovation in
Global Business Services industry,’ Management Decision, Vol. 56, no. 6, pp. 1285-1305.