Managing Virtual Marketing Team: Advantages, Necessity and Drawbacks

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MEMO
To: The Supervisor Director
From: Communications Director
Regarding: Managing Virtual Marketing Team
Date: 05 Dec 2018
Globalization and advanced technology has changes the way in which business communicate
or exchange information and virtual teams have allowed making communication for different
location irrespective of any parameters. Virtual teams have been introduced in organizations
in to create flexible environment at the work place (Anil and Vijay, 2014). Virtual team’s
allow teams to work together and to maintain good communication so that support can be
built to gain trust and reduces the feeling of isolation.
ADVANTAGE of VTs
The success of virtual teams completely relies on communication and the leadership that
works in a direction to remove all the conflicts. They work in a way that is the paradoxical
situations are handled and team goals are achieved (Anil and Vijay, 2014). The concept of
virtual teams offer major benefits is that it allows employees to remain connected 24*7.
Virtual team has made possible that meeting can be conducted from anywhere without the
need of members to be present at the same physical location. It has eliminated the issue of
physical presence as staff can be connected from any geographical location.
Additionally, it helps in reducing the daily allowances that are needed to connect as virtual
teams communicate via advanced technology. Virtual teams allow organization to recruit
employees in any field from any location.