Management Communication: Strategies for Using Social Media Sites

Running head: MANAGEMENT COMMUNICATION
MANAGMENET COMMUNICATION
Name of the Student
Name of the University
Author Note

1MANAGEMENT COMMUNICATION
Table of Contents
Introduction:....................................................................................................................................1
Three important factors that needs to considered while using social media sites...........................2
Communication plan template.........................................................................................................3
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6

2MANAGEMENT COMMUNICATION
Introduction:
In this era of competitive edge, where all the companies are thriving to exist in the market
it becomes imperative to have strategies that are innovative and attractive. Social media plays a
huge role in the same (Velsamy and Karthikeyan 2016). However, there are some negative sides
of the platform as well. Played reluctantly, the ever-dominant social media can lead to some of
the major issues like what happened in the context of Qantas airlines. Future plans that can be
taken by Qantas to enhance its brand image to its customers with justifications:
According to the case study, it has been seen that Qantas has been grossly incapable of
holding on to its model and impressing its customers. Time and again it has proved its inability
to hold the loyal base of its customers. If appropriately judged, one may find out that the main
reasons that the company has lost its customer base are communication issues on the part of the
company to its customers and maintenance of its aircraft engines. Thus, it becomes evident that
in order to regain its customer base, the company needs to restore its customer’s trust towards the
company (Velsam and Karthikeyan 2016). Apart from that, the company also needs to make
proper communication strategies with its customers. Only then the company will be able to
prosper once again. In order to make an appropriate communication strategy, the company needs
to understand what exactly are the needs and demands of its customers. Qantas also needs to
compare its prices of air tickets, the level of comfort that the other companies are providing the
customers with that price and other value-added services if any. Qantas airlines then need to re-
plan its airfares in accordance to the current airfares in the market. It is at the same time needless
to assert that Qantas airlines need to keep its airfares a little low than the other brands as it has
already lost a significant part of its customers. Also, the incidents of repeated engine failure have