This report discusses about the culture, management and leadership of a new and innovative technology company. The concept of management involve all these terms i.e. culture, leadership or management. In this report, the new and innovative technology company is creating and to lead this company, the people are needed to work at this company. The characteristics of the people that we would want working at our company will be described in relation to the culture that we are trying to cultivate. The two leadership qualities will be identify that we would look for in employees. The background and experience of the people will be identified. The culture of the organization will be discussed and the ways that ensures that company’s culture fosters creativity and innovation among employees will be analyzed further in this report.