Micro and Macro Environmental Factors Impacting Business Decision Making
Assignment-1: Individual Essay and Assignment-2: Individual Report for the course Context of Business at London School of Commerce In association with the University of Suffolk
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About This Document
This article discusses the impact of micro and macro environmental factors on business decision making. It covers the significance of customers, employees, suppliers, distribution channels, competitors, and investors. It also outlines the six forces of macro environment, including economic, demographic, socio-cultural, technological, ecological, and political forces. The article then delves into the background, vision, leadership style, and strategies adopted by Tesco, a leading food retailer in the UK.