Micro and Macro Environmental Factors in Business Management
This assignment discusses the micro and macro environmental factors that impact business decision making, with a focus on Tesco. It explores the importance of understanding these factors for strategy formulation and provides recommendations for Tesco's management practices and strategies.
13 Pages3365 Words465 Views
About This Document
This document discusses the influence of micro and macro environmental factors on business decision making and strategy formulation. It explores the significance of customers, competitors, suppliers, distribution channels, and public in the micro environment. Additionally, it examines economic, demographic, socio-cultural, technological, ecological, and political forces in the macro environment. Understanding these factors is crucial for business management to achieve success in a dynamic and competitive global environment.