Growth And Development of Hospitality Organization

Running Head: MANAGEMENT 0
Management
(Mohammed Alzahrani)
3/31/2020
College Number: 1939884

MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
Analysis of Macro Environment......................................................................................................2
Analysis of Micro Environment......................................................................................................2
Importance of Macro Environment in Hospitality Organizations...................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

MANAGEMENT 2
Introduction
An external environment is a set of factors or events outside the organization, which in
certain cases influence it. This concept generally refers to the business world to aspects related to
areas beyond influence such as culture, environment, legislation, and government. The growing
company must consider the main external issues as organizations don't operate alone. There are
two types of the external environment which includes microenvironment and macro environment
(Maillet, Beaty, Kucyi & Schacter, 2019).
In the following part, there will be a detailed analysis of the macro-environment and
microenvironment analysis that will help in understanding the importance of such an
environment in the hospitality industry
Analysis of Macro Environment
The macro-environmental structure, which influences operation, performance, decisions,
and strategy is widely recognized in all market classes. It is also complex. In truth. It has to
change, then. The company directly influences its operation through external forces which are
not controlled by the firm. It includes staff, organizations, enterprises, divisions, and entities with
whom the firm works (Zinovieva et al., 2016). The Macro Climate studies are called PESTLE
Analysis. PESTLE applies to the factors in the surroundings, i.e. Politics, economics, socio-
culture, science, law, and the environment. Such variables take into account macro and
environmental considerations as well as non-economic influences such as social issues, politics,
family dynamics, economy, growth, GDP facets, income distribution, ethnic blends, political
stability, tax, duty, etc. For example, the macroclimate in the US economy focuses on the
economic cycle, including developments in growth, wages, gross domestic production and other
indicators assessing and integrating conditions around the economy as a whole. Industries and
industries that have an impact on the macroclimate, such as the domestic industry in 2008, where
the dot-com bubble burst in 2000 (Bai et al., 2017).