Corporate Social Responsibility of the Company

This report discusses the strategic issues faced by a company and their impact on productivity. It explores the role of corporate social responsibility and leadership skills in mitigating risks.

Running head: MANAGEMENT
Corporate social responsibility of the Company (ASSESSMENT TASK 3)
Name of the student:
Name of the university:
Author note:

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Part 1- Strategic analysis issues
Introduction
Strategic management is crucial in terms of systematizing the tasks according to the targets. The role of the managers is vital for
controlling the operations, which helps in developing objectives and plans for accomplishing the targets. Involving the stakeholders in the
planning process is apt for diversifying the scope and arena of the business. The immediate outcomes of this is improvising on the decision
making skills, which is vital for enhancing the preconceived skills, abilities and competencies. Envisioning community development relates with
the initiative to enhance the corporate social responsibility. In the process of strategic management, risks are inevitable, which needs to be
handled effectively for retaining the prospective customers. The approach towards dealing the tasks reflects the position of the companies and
organization in the competitive ambience of the market (Ansoff et al. 2018). This report attempts to shed light on the strategic issues faced by the
company and maps their impact on the productivity. This is accompanied with a reflection on the leadership skills, abilities and competencies of
the CEO in terms of mitigating the intensity of the risks.
Insight into the strategic issues and their impact on the company’s productivity
One of the challenging issue for the company is limitations in the money transfer, which has aggravated the complexities of the clients
and the customers regarding the payment for the availed products and services. The central location in Lebanon is not a respite. Instead, it has
given rise to a set of new problems in terms of achieving financial stability. Governmental restrictions in transactions in Lebanese pound is
problematic for the company in terms of conducting the import and export activities. As this is the standard currency, restrictions in the form of

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harsh and rigid tax obligations stalls the productivity (Noe et al. 2017). One of the most striking issue is that it deprives the customers from
getting branded products and services. The major drive behind this is the lack of proper management towards controlling the financial deals,
trades and transactions from the internal to the external environment.
Lack of proper skills, abilities and competencies towards handling technologies adds to the difficulties for managing the operations. This
lacuna is bound to give rise to issues like errors in the financial statements, fraud cases, transactions, which are not at all made by the customers
and others. These issues relate to the cybercrimes, which results in the loss of the confidential data and secret codes. This loss compels the
company to face illegal scandals, degrading the brand image. These aspects contradicts the elements of the participative management style, most
importantly, disruptive communication between the heads of the functional units (Wheelen et al. 2017).
Along with this, price reduction in the pharmaceutical companies across the globe is also an issue for the company. In this, improper
relation between the demand and supply of the products is an essential component. Mention can be made of the sensitivity approach of the
decision makers, which is an essential issue. Variable preference of the markets, in terms of interest adds hypothetical parameter to the price of
the medicines and the other health equipment. These issues indicate the absence of account segmentation, which is one of the crucial steps for
seeking an insight into the prospects, which can be availed from the target markets like patients, physicians and payers. In this process, parallel
trade is a risk for the company in terms of indulging in trades, deals and transactions. These difficulties aggravate the complexities towards
serving the clients and the customers according to their needs. In this case, lack of price control systems and mechanism are an issue for the
company in terms of averting exploitation of the expenditures in unnecessary investments (Crai.com 2019).

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In case of the pharmaceutical companies, a tension has been seen in the time to place the products in the market and the time to
maximizing prices for determining the profits. Limited intellectual property protection aggravates the complexities in terms of catering to the
stockholders’ expectations. This challenge compels the manufacturers to deal with the product launches.
Reference can also be cited of the limitations in the pipelines and the new products. The major drive behind this is the lack of planning in
mergers and acquisitions in the pharmaceutical sector. More than 70-80% of the firms possessing mergers and acquisitions fail to deliver
productive values. This is due to the lack of the stakeholders and shareholder mapping, which aggravates the complexities in accomplishing the
targets of accelerating growth, cutting the operating costs, increasing market share and synergizing the agencies and associate partners. As the
success rates in this case is not very high, the company failed to plan for sustainable growth (Hill 2017). The focus is on the achievement of
financial flexibility, however, differences in the skills and HR integration is an issue, stalling the productivity. Knowledge gaps results in the
failure in indulging in prospective deals, trades and transactions for diversifying the scope and arena of the business.
Recommendations for addressing the issues
For solving the issue of money transfer limitation, technological support can be adopted. This is in terms of enhancing the convenience of
the customers in terms of making payments for the availed products and services. Market research regarding the latest software is apt for the
company in terms of causing the advent of digitalization in the business. Along with this, meetings with government would be beneficial for
averting any kind of illegal situation at the time of actual operations. Involving the trade union members in these meetings would be a productive
step for gaining an insight into the ways for conducting import and export activities in a legal manner. Prior approval from the local government

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would be crucial step in this context. In terms of installing the latest software, experimentation of the devices from the IT experts would be
beneficial for averting the instances of virus, malfunctioning and others. Conscious approach in this direction would help in mitigating the errors
in the financial statements. Installing anti-virus would be effective in terms of securing the confidential data. Laboratory tests are crucial for
ensuring that the software is working according to the plans. Otherwise, it would display hypothetical results in case of the reports regarding the
payments.
Plans can also be made of introducing secured payment methods like Android Pay or Google Pay, which would safely do the
transactions. Installing anti-virus in the methods would avert the instances cash thefts. Regular follow up of the transactions is needed in terms of
detecting the unknown sources from which the payments are being made. The managerial role needs to be strong for handling these operations
according to the requirements. Budget needs revision prior to buying the software. This is in terms of averting straining the financial resources,
which can be utilized in other operations.
For dealing with the issues on price reduction, local packaging units can be set up, which would be beneficial in terms of extracting the
benefitting from diversified sources. Rational planning in this case would adversely impact on the operating cost of the outlets of the company,
functioning in the markets of United Arab Emirates, Saudi Arabia and Egypt. In this, considering the possibility of the generic and entrants of
start-up would be crucial for assessing the threats and risks, which can adversely affect the productivity of the company in the next 5-10 years.
Negotiations with the representatives of the other countries is beneficial for the company in terms of mapping the benefits, which can be
extracted. In this, the price patterns of the associate partners is crucial for assessing the gaps. The decision makers need to take into consideration

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the regulatory structure of the market. Variability in the price sensitiveness, if structured according to the legislations, can be fruitful in terms of
stabilizing the financial parameter. Meetings with the payers regarding their affordability power would be effective for the company in terms of
mapping the local dynamics in which the payers venture after the launch of the products.
For segmentation of the accounts, the company needs to identify the optimal price. This would be assistance in terms of gaining an
insight into the prospective clients, who would be effective in contributing to the increase of sales revenue and profit margin. Offshore marketing
would be beneficial, as it would establish contact with large number of customers at a single time. Emails can be one of the means of
communicating with the clients. Follow-ups of the emails would be an integral part of maintaining stability in the professional relationships with
the customers. Negligent approach in this case would indicate disruptions, contradicting the teamwork needed for accomplishing the targets
according to the requirements. Trade liberalization efforts towards reducing the operational costs would be a productive step for the company in
terms of minimizing the risks of parallel trade. Mention can be made of the diversion plans in the supply chain network, which the company can
adopt for gaining additional revenue. This can be done through the plans of increasing the product line business by social media marketing for
selling the pharmaceutical products and equipment. In order to deal with the situation, the company can set up subsidiaries in the countries of
Switzerland, USA and Germany. In this, establishing contacts with the research and development team would help in causing the advent of
innovation within the products.

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Frameworks for addressing the issues
Framework of management logic
This framework would be crucial for assessing the type of management to be applied for enhancing the efficiency in the operations.
Conducting the situation analysis through SWOT would be beneficial for gaining an insight into the areas in which the company needs
innovation. Systematic and logical approach in this direction would be segregating of the operations into open and closed methods. Open ended
nature of the strategies and innovation would help in establishing models for controlling and monitoring the performance. Within this,
consideration of the resources and capabilities is crucial in terms of mapping the value, which can be achieved through the increase in the sales
revenue and profit margin.

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Management Logic
Strategic management Innovation management
Closed strategy Open strategy Closed innovation Open innovation
Strategy model Innovation model
Resources and capabilities
Strategic management of innovation model and process
Competitive advantage

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Theoretical framework for supply chain management
For upgrading the supply chain network, the company needs to adopt SCM framework. Through this, the company would be able to
fragment the operations into contextualizing, analysing, developing and applying the concepts into the operations. For contextualizing the
strategic issues, assessments need to be carried out. Analysing would comprise of mapping the challenges, which can impact on the overall
productivity. Consideration of the cases would be beneficial in terms of developing solutions, which develop relevancy in the operations. In this
process, the main focus needs to be placed on compliance with the legislative requirements for averting the risks of illegal scandals. Specific
reference can be made of the legislations and policies related to the price mechanisms. Optimizing the operational costs in the supply chain
would be crucial for extracting value in the investments made by the customers.
In this, mention can be made of the value chain analysis, which would be assistance in examining the effectiveness, feasibility and
appropriateness of the machines for the efficient execution of the operations. Technological support would be necessary in terms of enhancing
the supply chain network. Offshore marketing would be relevant in terms of involving the clients in the process of planning the innovation in the
pharmaceutical products. These conversations would suffice the need for assessing the situational analysis. One of the crucial aspects in this is
excavation of the areas in which the company needs improvement. Herein lays the need of evaluation, audits and reviews, which would enhance
the awareness about the risks, which needs to be reduced for enhancing the standards and quality of the performance. For this, risk assessment

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framework is crucial, which reducing the intensity of the risks of loss of confidential data, parallel trade and exploitation of the financial
resources and others.
Approach towards strategic management
The approach towards developing strategies indicate the approach towards managing and controlling the operations. The strategy
formation needs to be done by the company on three levels: corporate, business and operational. Involving the stakeholders and shareholders in
the decision-making process helps in aligning the processes according to the mission statement. Systematic approach would help the company to
enhance their corporate image. Consideration of the steps taken by the contemporary brands would be assistance in terms of analysing the
market position in the competitive ambience of the market. In this, marketing mix of pharmaceutical products along with their price in the social
media would be effective for judging the effectiveness and feasibility.
The approach in the operational level strategy includes contract, deals and transactions with the research and development team. This is
in terms of bringing innovation in the products and services for achieving satisfaction from the clients and the customers. Conducting explicit
market research in this direction would be apt for achieving competitive advantage. Typical example can be indulging in joint ventures with the
contemporary brands regarding expanding the scope and arena of the pharmaceutical business. Here, mention can be made of Mintzberg’s mode
of strategic decision-making, which the company can adopt for achieving the positive results. As a matter of specification, these modes are
entrepreneurial, adaptive, planning and logical incrementalism. Logical reasoning and thinking would be apt for retaining the prospective
clients and the customers. Evaluation of the performance is crucial for averting the errors in the executing the operations.

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One of the other functions for the company is organizing the economies of scale. Dectecting the efficient scale productivities would be
helpful for the company in terms of improvising on them, so that customer base can be enhanced. As the operational cost is minimum in this
case, the productivity would be high. If the company possesses clarity towards MES, it would be helpful in calculating the market share. This is
a vital step for maintaining the pace with the contemporary brands in terms of expenditure. Along with this, the company needs to maintain the
balance between the MES and the entry costs for mapping the areas, which can act as an obstacle towards entering into the foreign markets.
Operations less than MES needs consideration and grants, which would permit the company to sell the pharmaceutical products at a premium
prices. In this, the strategy of product differentiation would be beneficial for diversifying the scope and arena of the business.
Conclusion
Strategic approach is needed in terms of systematizing the operations according to the goals and objectives. Formulation and evaluation
of the strategies created at the corporate, business and operational level proves beneficial for the company in terms of resolving the issues in
money transfer, pipeline and other products. Along with this, strategic approach is also beneficial for averting the financial risks. Frameworks
related to strategic management and supply chain networks are crucial for ensuring the balance in the supply and demand of the pharmaceutical
products. Risk assessments are vital for mapping the obstacles towards enhancing the productivity. Consideration of the economies of scale
would be assistance in mapping the share of the market in the competitive ambience.

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Part 2- CEO leadership paper
Reflection on leadership skills, abilities and competencies of the CEO
Personal analysis evaluation aspiration goal actions
What do you want to learn
Necessary action Supporting materials Monitoring and control Target date for review
I want to learn management how to
improve the area of work and
implement changes
 Completing BSC --
Degree course in
management medical
 Bitsize Resources
 Leadership
-Library Resources.
- Seminaries
-Bite size Resources
-PDR-e-learning
-Recruitment and
management support
-Career coaching
 Course assessment
 Appraisal feedback.
 Evaluation of the
performance
 Leading projects
July 2019
Annually
6 months
Overcoming the difficulties Indulging in new exercises
and sessions
 Guidance and
support from the
line manager.
 Feedbacks
 Formal appraisal
 Self-evaluation
 Feedback
December 2019
Yearly
Work in Anaesthetics
equipment
 Training areas and
needs
Senior colleagues
Manager & team leader
 Attending the
training
December 2019

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 Seeking prospective
areas for
development
Dragger Professional
training.
Manager help
 Complying to the
instructions
 Prioritise my goals
December 2019/2020
Understand leadership and
management
-Observational learning.
-Attend leadership training
Senior engineers  Evaluation of the
performance.
 Attending seminars
and lectures
Yearly
Fit for the future training - English training
 Presentation.
 Improve
awareness(training)
 Team-Based
improving skills.
 Trustees
 Trainers in the
spoken English
course
 Observational
learning
 Taking notes
 Group discussions
 Feedbacks
Yearly
Continuously
Continuously
Table 1: Personal development plan for reflection
(Source: Created by the author)
As a CEO of the company, I am really concerned of the strategic issues of limitations in the products and money transfer. The managers
are working but are lacking the skills, competencies and abilities needed for performing the tasks according to the requirements. In this case, I
can say the theories of scientific management theories get nullified. This is in terms of lack of planning towards executing the tasks. I need to
expose conscious approach towards monitoring and controlling the performance for averting the errors. For this, self-assessment skills are

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necessary. In this, consideration of SWOT analysis, personality tests are important for assessing the current performance. Indulging in group
discussions would be assistance for me in terms of gaining an insight into the areas, where I need to improvise on my performance.
Taking admission in the courses of Spoken English would polish my communicative skills, with which I can handle the foreign clients.
These skills would act assistance for me in terms of creating a positive image in the minds of the clients and the customers. Leading others in the
cases of project management would be effective for enhancing my leadership skills, competencies and abilities. In this, my focus needs to be on
identifying the requirements, expectations for aligning my performance. Evaluation of my performance reflects the measurability of success in
terms of the extent to which I am capable of fulfilling the allocated duties and responsibilities. Allotting time to the tasks would help me to
upgrade the standards and quality of my performance. I think maintaining frequency in the act of evaluation is apt for assessing the
developments.
Enhancement of the project management skills is vital for me in terms of leading others. In this, cognitive learning can seem beneficial
for achieving positive results. Observational learning would help me to assess my behaviour in terms of others. This is one of the crucial aspects
for gaining control over my emotions. In this, I can relate the trait theory and great man theory for transforming the characteristic traits.
Rationality in this approach is of prime importance in terms of gaining trust, loyalty and dependence from the clients and the customers. Here, I
think logical reasoning is a vital element in terms of emerging as a people’s leader.

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Consideration of artificial intelligence is an essential component in terms of enhancing my skills, abilities and competencies in the area of
decision-making. The aspect of rapid prototype is vital in terms of mapping the areas in which I can broaden my knowledge horizons. In this,
indulging in group discussions online would be beneficial for me to establish contact with large number of professors, who can enhance my
preconceived skills, knowledge and expertise on the domain of personal and professional development. Journey mapping is beneficial in terms
of measuring the effectiveness of the plan in terms of the chosen career.
According to me, strategic management of the performance would help me to accomplish the identified goals. For this, I need to set
routines with time and action plan. At every stage, evaluation of the performance exposed would be assistance for me in terms of detecting the
drawbacks, which I need to modify for attaining success. Using checklists and templates is needed in terms of measuring the milestone achieved
and the efforts needed for reaching to the benchmark level of performance. Feedbacks from the supervisors is needed in terms of examining
whether I am going on the right track.
Encouragement and motivation from the Directors would generate interest within me to display productive performance. In this, I can
relate Maslow’s hierarchy of needs. According to this, the need for realization and self-esteem is important in terms of assessing my role as a
CEO in the workplace. Feedbacks from the clients and the staffs would be helpful for me to assess the effectiveness of my performance in terms
of the designation. One to one discussions with the clients and the customers is beneficial for me in terms of assessing their mindset, which is
assistance for me to deal with them properly. Prior intimation of the nature of the clients would be helpful for me to avert the instances of
conflicts, discriminations and harassments.

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I need to comply with the legislative requirements for averting the risks and errors in the management. Meeting with the board of
directors would enhance my awareness about the latest versions, which needs to be implemented for averting the issues and scandals. The staffs
need to be trained about these legislations, so they perform according to the legislative requirements. I need to talk to the directors for arranging
training for the staffs regarding the recent technological trends. This is in terms of exposing them to the real challenges, evident in the market. In
this, I need to take initiatives towards taking extra initiatives regarding enhancing the computer skills of the staffs. Hiring IT experts would be
beneficial in terms of averting the risks of malfunctions, errors and virus attacks, which can destroy the confidential codes and financial
statements.
Taking post training tests would help me to assess the capability of the staffs in making practical application of the learnt skills in
executing the operations. The scores of the staffs in these tests would further assist me to make estimates regarding the future courses of action.
I think sending drafts to the directors regarding the scores can be beneficial in terms of developing policies for strengthening the workforce for
extracting the required labour. After the training tests, meetings can be organized, which I think would help in deciding on the solutions
regarding improvising on strategic management.
Evaluation is needed in terms of assessing the effectiveness, appropriateness and feasibility of the actions. Using checklist and templates
for measuring the performance would be crucial for mapping the areas in which improvements are needed. The staffs can be disseminated the
importance of self-evaluation, which would be helpful in terms of yielding positive responses. This is in terms of mapping the extent to which
the targets have been fulfilled. At the initial stage, I would be developing short term goals for assessing the effectiveness of the strategies in the

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competitive ambience of the market. Positive responses would help me to develop long terms goals in alignment to the mission, vision and the
core values. After setting the goals, I need to ensure that they are realistic and achievable. Absence of this step would lead to hypothetical results
in the field of strategic management. I can also make mention of the assessment of resources and capabilities in terms of generating value within
the business. I think value chain analysis is crucial for ensuring whether the exposed performance would generate values on the investments
made by the stakeholders and shareholders. Maintaining consistency in the execution of evaluation would help me to assess the situation in the
competitive ambience of the market. In this, examining the steps taken by the contemporary brands would act assistance for me in terms of
dealing with the issues of threat of substitutes, new entrants and barriers to entry.
I think social media is one of the efficient means for communicating with the clients and the customers. Uploading the information of the
latest launches and plans on the social networking sites would be helpful in terms of establishing contact with large number of clients and
customers at the same time. Feedback from the clients would help me to detect the areas in which improvements are needed for upgrading the
standards and quality of the performance. Meetings needs to fix with the directors in terms of ensuring that the directions, which I have levied to
the staffs are correct. I think my tone in levying the instructions is vital for emerging as a leader among the staffs. Evaluation and control on the
emotions would transform my character, adding positivity to my character, justifying the post, which I hold.

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References
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting strategic management. Springer.
Crai.com (2019). Global Pricing Strategies for Pharmaceutical Product Launches. Available at:
https://www.crai.com/sites/default/files/publications/Global-Pricing-Strategies-for-Pharmaceutical-Product-Launches.pdf [Accessed on 29th
May 2019]
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function. Macmillan International Higher Education.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management: Gaining a competitive advantage. New York,
NY: McGraw-Hill Education.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management and business policy (p. 55). Boston: pearson.