logo

Management Decision Making Assignment (DOC)

5 Pages850 Words77 Views
   

Added on  2020-03-23

Management Decision Making Assignment (DOC)

   Added on 2020-03-23

ShareRelated Documents
Running Head: MANAGEMENT DECISION MAKING1Management Decision MakingName:Institution
Management Decision Making Assignment (DOC)_1
Management Decision Making2IntroductionHarley-Davidson Company is a firm that deals with the production of motorcycles, spare parts, and sale of riding costumes as well as licensing the use of its name and trademark by other companies such as those manufacturing clothes which include L’Oreal’s line of Harley-Davidsoncologne.TransformationHarley’s change came to effect after a drop in its market for the motorcycles. This was brought about by competition from the Japanese companies as well as accumulated debts which were included in the company’s balance sheet. However, in the 1980s, the company was reborn and became successful due to; cutting down stock and costs hence enhancing quality control. There were improved production methods and co-operation between workers and the management. Additionally, investment in new models and machinery led to a broader market for its motorcycles. Harley’s managers conducted a benchmarking to several Japanese car plants on the Just-In-Time system, whereby they later converted their operations to JIt. They came up witha production-scheduling program known as Materials-As-Needed.Tools and TechniquesSWOT analysis explores a company’s strengths, weaknesses, opportunities, and threats. Harley’s weakness was that he lagged behind when it came to improving his technology. However, the company too had some strengths that did outdo his competitors, he ventured in new products and came up with new models, attractive painting designs, and improving his engineering techniques. Harley identified opportunities such as selling spare parts and riding
Management Decision Making Assignment (DOC)_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Competitive Strategy and Innovation | Case: Harley Davidson Inc., 2015
|20
|1387
|55

Strategic Resource Allocation and Planning for Harley-Davidson
|13
|2092
|237

Various System Elements Of Business
|23
|5820
|132

(PDF) Embarking on E-Business at Ducati Motorcycles
|5
|1099
|62

Report on Strategy and Innovation
|7
|1690
|147

PESTLE Analysis and Diamond Model for Suzuki Motor Corporation
|6
|717
|408