Discovering marketing

Running Head: MANAGEMENT 0
Discovering marketing

MANAGEMENT 1
The perceived image of a person which he expects from a specific brand product is called
perception. There are various factors which lead to change in perception of customers in both
positive and negative way. Some of these factors include – brand image, quality and price,
behaviours and other relevant attributes. Above than that, the perception of customers
towards a brand is also indirectly affected by several social aspects like colleague influence,
traditional beliefs, and past experiences.
Over the past decades, there is a significant increase in the production of organic products.
The major reason is the shifting trend and increasing awareness of the various negative
outcomes concerning excessive usage of no-organic substances that is harming the individual
health, and safety to the environment. Unlike inorganic products, organic products include
less chemical substances, lower residues of pesticides, and lower nitrate contents that also
overlook legal standards and necessities. As per various researches, consumer reflects
positive behaviour and perception towards commodity that has organic labelling. They
perceive it to be healthier choice, more nutritious, natural and environment-friendly
compared to the regular products lacking organic labelling.
Therefore, it will lead to raising the product value due to the positive attitude of customers
towards the products. Value is stated as a personal evaluation of the cost and benefit when
buying a commodity. It is one of the significant aspects of consumer decision-making process
as thus it is also known as “consumer-perceived value” (Horn and Gavriel 2009). Considering
organic labelled products, the consumer perception fulfils the belief that original and
chemical-free product can enhance value of health and is safer to eat. Above that, the
characteristics of products will impact customer purchasing and product consumption. With
regards to this, the product value can also be increased with an effective marketing
communication promotion as it will eliminate negative perception of customers related to low
accessibility and higher price of the organic products (Eva et al. 2012). As per various
researches, effective promotion and marketing with the help of various channels can help in
effectively spreading the responsiveness of the advantage of those products and therefore,
encourage the purchasing objectives of the customers.
Adoption of organic label is definitely an effective promotional strategy as eating
commodities that are organic in nature are contributing to modern trend due to health-
conscious drift among customers. As a marketing strategy, it is significant to adopt organic
label because it will show that product complies with all necessary standards that are verified