Management Economics 2: Market Analysis and Operations of Tate & Lyle

Management Economics 2

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Organisational description...........................................................................................................1
Market analysis............................................................................................................................3
Market structure...........................................................................................................................5
Operations of company in different market structure..................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Management economics looks towards making rational decisions to solve business problems
with application of principles, models and theories of macroeconomics together with
microeconomics. Purpose of management economics is to analyse economic problems of
company along with suggestions of solutions to managers for making decisions about it. It
integrates economic theory with practices of business (Patel and Et. Al., 2020). Tate & Lyle is
selected venture which is specialised in supplying ingredients related to food and beverage to
industrial markets at global level. Its headquarters are located at London, UK since 1921.
The project comprises overview of organisations, its products and services along with
history. It further analyse market wherein the company is operating since inception. It discusses
characteristics of different market in which the company operate in history and optimality of
operations of entity in different market structure along with suggestion for more or lesser
interventions from government.
MAIN BODY
Organisational description
Overview of company
Tate & Lyle is a company which operates in food processing industry since 1921 with the
purpose to assist people across the globe make tastier and healthier choices for food and drinks
while supports communities together with care for planet, not for present but also for future. It is
internal provider of ingredients as well as solutions for food, beverage together with industrial
markets. It works with customers so to use low or no calorie sweeteners, add gut friendly fibres
and create tasty treats with nutritive sweeteners at affordable prices.
Products and services
Tate & Lyle produces innovative ingredient solutions for diverse industries which assist
partners to respond changing consumer needs addition to retain competitive edge at local and
global level. Its key products are Pure Cane Caster Sugar, Fairtrade Dark Muscovado, Jam
Sugar, Fairtrade Golden Granulated, Fairtrade Unrefined Demerara, Fairtrade Light Brown Soft
and hence forth (Products of Tate & Lyle, 2021).
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Figure 1: Share price of Tate & Lyle. 2021
(Source: Share price of Tate & Lyle. 2021)
From the statistical image, it can be said that shares of Tate & Lyle break up large
businesses, especially with conglomerate structure and sale that encourages the venture to
emphasis of food and beverage solutions having positive momentum which is increasingly
proposed to deliver healthier food and beverages with less sugar. From the year 2017 to 2021,
share prices of the company are fluctuating between 750 to 730 approximate GBp (Share price
of Tate & Lyle. 2021).
History
Tate & Lyle was established by two competitor sugar refiners that are Henry Tate & Sons
along with Abraham Lyle & Sons in 1921 at London, UK. In the year 1949, the business
launched its brand that is Mr Cube as part of marketing campaign for assisting it to fight a
proposed nationalisation by Labour government. In 1976, the organisation acquired 33% stake in
a European starch related manufacturing entity that is Amylum. In 2004, Tate & Lyle established
joint venture with DuPoint so to manufacture renewable 1,3- Propanediol for making Sorona. In
2006, Golden Syrup of the company was awarded Guinness World record. In 2012, true stories
of women that worked at the company was published. The venture has developed a method for
commercially manufacturing natural sweetener allulose.
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