Business Environmental - Coca –Cola Assignment
Added on 2021-04-21
11 Pages2141 Words81 Views
Running head: Strategy Strategy
Strategy 1ContentsIntroduction.................................................................................................................................................2Business Environmental Analysis...............................................................................................................2SWOT Analysis of Coca –Cola...............................................................................................................2Strengths..................................................................................................................................................2Weaknesses.............................................................................................................................................3Opportunities...........................................................................................................................................3Threats.....................................................................................................................................................3PESTLE Analysis of Coca-Cola..............................................................................................................4Political Factors.......................................................................................................................................4Economical Factors.................................................................................................................................4Social Factors..........................................................................................................................................4Technological Factors..............................................................................................................................4Legal Factors...........................................................................................................................................4Environmental Factors.............................................................................................................................5Competitor analysis of Coca-Cola...............................................................................................................5Sustainability of the competitive advantage of Coca-Cola..........................................................................6Recommendations.......................................................................................................................................8References...................................................................................................................................................9
Strategy 2Introduction Coca –Cola is a fizzy soft drink produced by The Coca –Cola Company. It was introduced on 8thMay, 1886, approximately 131 years ago in United States. The company also produces other nonalcoholic drinks under the Coke name viz. Caffeine –Free Coca –Cola, Diet Coke Caffeine-Free, Coca –Cola Zero Sugar, Coca –Cola Cherry, Coca-Cola Vanilla with special versions of lemon, lime and coffee .It has a strong employee base of 1,23,200 as in 2016 (The Coca –Cola Company, 2018). The purpose of this paper is to analyze the specific business environment of Coca –Cola and conduct a critical analysis of the firm’s core competencies and the sustainability of the competitive advantages in the long run. A specific strategy would also be suggested and recommended to match the strengths and distinctive competence of Coca- Cola. Also, the business activities of its main competitors would be evaluated and compared. Business Environmental Analysis SWOT Analysis of Coca –ColaStrengths The Coca-Cola Company has large market share in the beverage industry. It is the biggest amongst the non-alcoholic beverage companies in the world. It operates in more than 200 countries and sells 500 brands of nonalcoholic drinks. In the year 2015, it was declared as the
Strategy 3third most valuable brand after Apple and Google in the world. Its revenue was US$ 41.90 Billion in 2016. The Company can influence the buyers through its brand power and marketing campaigns. The company is not dependent over its one or two brands for its revenue. Rather with its vast variety of brands and flavors it is capable to satisfy each and every customer’s needs and tastes (Sarich, Zaman & Misra, 2015). Weaknesses Unlike Pepsi which has developed its food and snack segment, Coca-Cola is yet to develop its food or snack section. This puts it behind Pepsi in terms of competition. Since the buyers are now aware of their health. The company has not addressed to a healthier solution yet. Opportunities Coca –Cola can create new products and diverse its present offerings. It has a brand identity, strong customer and supplier base to back this up. It is feasible for the company to find untouched segments to develop the products, especially in the healthy food spaces. Apart from this, the company can focus on the developing countries with humid temperature (Anojan & Subaskaran, 2015).ThreatsThe Coca-Cola Company was suspected of using pesticides in their water. With the increasing scarcity of water, the company can face problems in future. The need for creating new, healthier and ecofriendly products has been raised in the current scenario. Since the buyers are looking forhealthier options for less sugar, it can hamper Coca-Coal’s sale if it doesn’t act quickly.
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