Event Management

Running Head: MANAGEMENT 0
EVENT MANAGEMENT

MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
S.W.O.T. – Formulating Strategies............................................................................................2
Environmental Constraints.........................................................................................................3
Stakeholders...............................................................................................................................5
Organisation Structure and Design............................................................................................6
Motivating Employees...............................................................................................................6
Recommendations......................................................................................................................7
Controls and Recommendations................................................................................................7
References..................................................................................................................................8

MANAGEMENT 2
Introduction
Tesco is third largest food retailers in the world operating around 7,000 stores. In
addition, the company gives employment to nearly 5, 00,000 people worldwide and
consistently ranking highest in terms of grocery market share (Wood, Coe & Wrigley, 2016).
The company stores are situated at various different locations such as Canada, Malaysia,
Hungary, Thailand and this benefit the company to achieve greater economy of scale.
Considering their product portfolio, it includes Convenience shops, hypermarket,
Supermarket and Superstore. Other retailing services offered include Tesco Personal Finance.
This report is a blend of different aspects relating to various strategies as per the
internal analysis, environment constraint, stakeholders perspectives, organisation structure
and design and employee motivation. In last, several recommendations are also being
suggested in align with the relevant insight in both Parts I and Part II.
S.W.O.T. – Formulating Strategies
 Strategy for Strength – As Tesco has diversified customer segment, the company can raise
revenue from different sources. With extensive branding strategy, the company can also use
one brand goodwill and customer loyalty to another and this will lead to creation of co-value
in the specific product portfolio of the company.
 Protection against weakness –The weakness that is identified is their concentrated
operations. The company heavily depend upon these three countries i.e. US, Canada and
Mexico as 45 per cent of their revenue come from these. To achieve economy of scale, the
company is required to use market development strategy and need to expand their operations
in both developed and emerging countries such as India (Casadesus-Masanell & Ricart,
2011). For this, Tesco may do joint venture with T&T supermarket in Canada.
 Strategies for opportunities – The opportunities that were stated in Part I states about
strategic acquisition and Tesco already been involved in such decisions. For example, Tesco
acquired various organisations such as WE7, Giraffe, OC FORUM, HIT hypermarket, etc