McDonald's Geographic Structure and Strategies

Management

Executive Summary
McDonalds is known for being one of the leading fast food retail chains of the world. The
business structure of McDonald is based upon the geographic structure of the regions within
which it operates. The geographic structure in turn impacts the strategies of the company. The
overall functioning of the company has been divided into 5 geographical divisions. The highest
generators of revenue for the company are Europe and United States. The most significant
strategic approach of the company is consistent maintenance of the major markets expansion of
the business into other new markets of the world.

Table of Contents
Introduction......................................................................................................................................4
Cage distance framework................................................................................................................4
CSR..................................................................................................................................................5
USA.............................................................................................................................................5
India.............................................................................................................................................6
Hofstede's cultural comparison........................................................................................................6
Power Distance Index..............................................................................................................6
Masculinity..............................................................................................................................6
Individualism...........................................................................................................................6
Uncertainty avoidance.............................................................................................................7
Long term orientation..............................................................................................................7
Indulgence................................................................................................................................7
Conclusions and Recommendations................................................................................................8