Management in Global Context

Management in Global
Context
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Table of Contents
Executive summary........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Suggest a business and a country which provide internal and external analysis and identify the
possible opportunities as well as the threats which can be faced by the company................4
Evaluate three modes of market entry which will be suitable for the company and with this
make recommendation with the justification.........................................................................6
Upto what extent should the company be standardised for the chosen country. Provide full
justification of the idea...........................................................................................................8
Use Porter’s generic strategy for the company as how it can gain competitive advantage with
the adoption of generic strategy.............................................................................................9
Develop a strategic business plan and evaluate how the company can measure its success in
the market and how it can improve for the future................................................................11
CONCLUSION..............................................................................................................................12
References:.....................................................................................................................................13
Books and Journals...............................................................................................................13
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Executive summary
This report covers the information regarding the strategic management which the company has to
follow when they have to expand their business globally. Company has to use the different
strategies which will be useful for the growth and success when they will enter in new market of
different country. This report covers the internal and external analysis which will help in
identifying the threats and opportunities for the business and will also provide the information
regarding the modes of entry of the business in different country. Adopting different standards
and applying the Porter’s generic the company would be able to gain competitive advantage in
the market.
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INTRODUCTION
Strategic management means the strategies which can be used by the top management or
the leaders to manage the organisation for achieving better performance(Sidunova and
Shokhnekh, 2018). The managers of the company have to identify that which strategies will
work for the company, then they are required to implement it, and at later stage they have to
manage the strategies as this will help the company as well as the employees for achieving the
objectives in a better way and gaining competitive advantage. The competitive advantage means
when the company is having higher profits then other companies in the market which can be
achieved only by strategically managing the work. Strategic management in global context
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