Strategic Management in Global Context

Strategic Management in Global Context

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Internal and external analysis..................................................................................................3
2. Critical assessment of market entry modes.............................................................................6
3. Standardisation or adaption.....................................................................................................7
4. Applying Porter’s Generic Strategy on how client could gain competitive advantage...........8
5. Produce strategic business plan to access success in the market and improve the future.....10
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
Strategic management refers to a process which includes, planning, monitoring, analysis and
assessment of all the activities in an organisation. It is important to make plans or strategies so
that goals and objectives can be achieved. It will help in generating more profit by satisfying
needs of company (Altukhova and Semko, 2018). Armani Business Solutions Limited is one of
the famous consultancy firm which provides services in many countries across the world. In
report, internal and external analysis is discussed, challenges face by company while expanding
their business. Critical analysis is being done of market entry modes. Porter’s generic strategy is
described and strategic business plan and measures for success is discussed.
MAIN BODY
1. Internal and external analysis
It is important to analyse internal and external environment because there are some factors
which can affect performance of a company. There are internal and external factors which will
affect working of employees because external factors are not controllable and managers of
company should make proper plans so that work can be completed on time (Trigeorgis and
Reuer, 2017). Armani business solution want to expand their business in London and for that
they have to make strategies or plans to face challenges and also fight with competitors to
accomplish goals and objectives. Internal factors refer to factors which are present within an
organisation and it can be control by managers. They have to take correct actions so that internal
factors will not affect working of company (Bergh and et.al., 2017). External factors are cannot
be control by managers because these factors are not present within the company, they are
outside organisation. Plans should be made by managers of Armani business solutions limited
want to expand their business in international market and it will help in generating more revenue.
SWOT Analysis
SWOT analysis refer to as identifying strength, weakness, opportunity and threat of a
company. It is important for managers to analyse market situation and determine positive and
negative points before expanding business in international market. This will help in identifying
what are the strengths of Armani business solutions and they should use it when expanding
business.
Strength

Strength can be referring to as positive points which will help a company in expanding
business in other countries and it will also help in performing better than competitors. It will be
easy in building good image in market and better plans can be made so that it will help in earning
more revenue. Armani business solution is planning to expand their business in international
market (Fahriana and Huda, 2019). They are providing good services to customers and it is one
of famous company. People like products or services provide by company and this will help in
generating more profit. Armani business solutions is best consultancy firm and there are no close
substitute companies. So, it is easy for managers of organisation to expand business in
international market.
Weakness
Weakness of Armani business solution is that they are not taking suggestions from
employees and they are not having right to share their views. When teams are made by managers
then they make leaders of every team so that work can be done properly. Leaders are applying
autocratic leadership style in which employees are not having right to speak or share their views.
There is also lack of proper communication between workers. Due to this reason relevant
information does not reaches to correct person and it lead to delay in work. If they want to
expand their business then they should make proper plans or strategies so that they can perform
better than competitors and goals can be achieved.
Opportunity
Opportunity for company is that they can expand their business in international market
because they are providing good quality products or services to customers. This help them in
generating more revenue and they have to take necessary steps for growth of company.
Managers of Armani business solution should identify market situation and according to that
make plans or strategies for expansion. After covid 19 they are having many opportunities for
development of organisation (Abdel-Basset, Mohamed and Smarandache, 2018). They are
providing good services in existing market so they have build good image in local market and
now they can expand their business in international market.
Threats
Threat for Armani business solution is increasing competition as nowadays, every firm
want to earn profit and for that they are making good plans. At present there are less competitors
of organisation but if they will expand their business then may be there are many competitors