Management Information System in a PDF

Running head: MANAGEMENT INFORMATION SYSTEM
Cover Letter for Sponsor
To,
The Governing Body,
OPTUS,
1, Lyon Park Rd,
Macquarie Park, Sydney,
NSW 2113
Subject: - Application of the ERP implementation in OPTUS
Dear Sir/Madam,
I am here to notify you that Optus wants some support of information structures as all our
processes are functioned by manually or the internet. These can improve commercial enactment.
For the past ten to twelve months, Optus has industrialized at a quick pace. Consequently, this
step can be settled by using the information structure. The synopsis of these reports out team
proposing an enterprise resource planning system which can be used in the Optus to improve
numerous commercial areas.
These propose system (ERP) can permit these telecom industries to conduct several
numbers of charge at a similar time, which can raise the effectiveness of these corporate sectors.
It also assists the telecom industry to take well-organized and effective decisions. Enterprise
resource planning also sanctions the sector with a charming information stream among all the
commercial approaches as well as switches communication and connection between each
investor and clients. The most highlighting section of using the ERP is the faultless productivity
which can permit the industry to deliver better class facilities to the clients.

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So, our team mutually, demands to sanction us and support to implement the planned
structure in this industry where we need you like a respectable sponsor. We have incorporated a
monetary support fact sheet and the suggestion such that you can evaluate the ERP system and
can take well-organized judgment about this concern. My entire team and I would like to
appreciate you in advance for giving us time to evaluate the suggestion platform.
Thank You Yours Sincerely,
Melissa Hopkins
CMO, OPTUS

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MANGEMENT INFORMATION SYSTEM
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary:-
According to the innovative world, modern technology is motivating all the industries. Internet
and web network has a critical part in these telecom industries (Optus). The authority of Optus
use internet skill to generate their services and facilities as well as their technical ability, also
support them to deliver their amenities to their customers and business client. The IT structure
and facility systems are the crucial drivers of their day-to-day commercial operation. This
specific study will mostly contract with the ERP structure and their impression on the telecom
business. Enterprise resource planning has been delivering superior selections for business
managers to cope with their industrial operation. This approach has been facilitating in creating
business outlines that aid in achieving better tactic to the market. This business authority is using
proper software to evolving the ERP system in these businesses. Microsoft Dynamics is the
sectional software system which is using for incorporating all the significant useful parts of a
company in an integrated system. It is usually denoted as the combined applications or software
that is using to load, gather, switch as well as understand the evidence from several business
parts. It provides a constant and unified opinion of the commercial procedure by applying the
common records that are controlled by the official database. The Optus authority can be used to
track several commercial possessions like as the cash, raw materials and production capability.
The proposed system (ERP) permit the telecom industry with a smooth information stream
among all the sales techniques as well as switches communication and a link between each
investor. These structures are functioned on an extensive range of computer hardware and
network formations. Consequently, with the growing concerns in the telecom industry, these
propose system can agree with the business cope with their actions effortlessly. In the same way,
all business processes or approaches can be controlled using the ERP systems.

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Table of Contents
Introduction:-...................................................................................................................................5
Discussion:-.....................................................................................................................................6
Organization Overview:-.............................................................................................................6
Vision:-....................................................................................................................................7
Mission:-..................................................................................................................................7
Business process:-....................................................................................................................7
Internal and External operating environments:-..........................................................................8
Strength:-.................................................................................................................................8
Weakness:-...............................................................................................................................9
Opportunities:-.........................................................................................................................9
Threats:-.................................................................................................................................10
Opportunity and problem of IT:-...............................................................................................10
ERP systems in Optus:-.............................................................................................................11
SDLC model:-............................................................................................................................13
Post Implementation Analysis:-.................................................................................................15
Risk, project and Change management:-...................................................................................16
Conclusion:-...................................................................................................................................18
References:-...................................................................................................................................19

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Introduction:-
The expansion in the ground of IT highly is subject to the improvements in the up-to-date
technologies. In these current times, every industrial process is directing with the support of
internet skill. These technologies permit these industries to reach their particular business
objectives, and purposes, particularly the telecom industry is highly profited with the internet
skill as all their industrial actions are highly reliant on the internet skill. The facilities are also
delivering over the internet and all categories of communication among the industry. Their
customers are accompanied over the internet (Nwankpa 2015). Optus are too reliant on the
Information systems which allow them to achieve their activities effectively and more
comfortably. These intellectual structures permit the telecom industries to see their occupational
objectives and aims by permitting the professional with active communication, better-quality
effectiveness in the place of work, allow the enterprise to advantage an inexpensive benefit and
many more.
This specific report generally contracts with the effects of ERP systems on more than a
few businesses. The designated company for this study is the Optus, who is the telecom service
provider in Australia (Optus, 2020). The report elaborately defines the outcome of ERP systems
on Optus. It also deliberates the execution procedure of the ERP system with the support of the
software development life cycle model. A system investigation is also directed in this task to
display the probability of the ERP system in the Optus. Finally, these tasks also argue the
management procedures used to switch and control with the ERP system in these telecom
industries (Optus).

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Discussion:-
Organization Overview:-
Optus property limited is one of the most prominent telecom organization in Australia.
These telecom industries mainly trade under the Optus brand, while sustaining quite a few
exclusively maintained sub-brands, like Virgin Mobile Australia in the market of mobile
telephony (Optus, 2020). Optus are primarily investing for Australian people in creating a
sustainable network and generate a better technological future.
Optus delivers a sort of communications facilities that contain mobile, long-distance and
national services, international and local telephony, commercial network services, satellite and
internet facilities, and subscription digital media and television services (Lin, Zhao and Wei
2014). This organization reached a world’s first accomplishment in coupling pre-5G
technologies Immense MIMO with 3CC Carrier Accumulation skills.
The Optus market position has not transformed all that much over some times. It was the
quantity two Telco in the telecom market then its inauguration some twenty-one years ago, with
an inclusive market share balanced around the 23%-27% (Moradi et al. 2014). Also, unaffected
is the detail that the popularity of its market segment is constructing on its mobile facility.
Optus will want all of its advertising skills to recall its market position. Sophisticated
client publicizing based on innovative capabilities that will contribute it to generate constant
customer relations will be the next field in the trade market, and Optus is well-positioned to grab
the prospects that these innovative technologies proposal (Optus, 2020). It will be supported by
the constant evolution in smartphones meanwhile that will permit it to exhaust the possibilities
its interactions with its clients.

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These signs of progress will save Optus at the lead of the mobile data subdivision (Optus,
2020). They will support to recall valuable clients as they watch to network skill and
accessibility for their data facilities and broadband.
Vision:-
Optus help industries and persons connect anytime and in several ways. These
organizations make communications faster, more comfortable, more efficient and dependable by
working to break the obstructions of price, distance, technology, time (Feng et al. 2014). These
organizations are trying to create an excellent friendly and professional relationship between
their shareholders, clients. These telecom industries also believe that delivering and creating
significance to their clients, workers and stakeholders. There is an essential part of their business.
Mission:-
The purpose of Optus is to allow communication by contravening obstacles and building
connections (Optus, 2020). They also help industries and people to communicate anytime and all
the time through their reliable connection. Optus are always try to provide hustle free facilities
which can be helpful for their customers.
Business process:-
This organization incorporated Delivery Outline delivers a standard set of methods and
distribution abilities to support effective changeover and maintainable distribution of excellent
ICT managed facilities (Modarres 2016). Their business process is very much legal and
maintains some ethical guidelines, which is one of the best parts of these organization. Their
technical operations centres delivering professional technical facilities and an acceleration point

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for the resolve of more complicated issues. Optus Design Approval Panel that assesses and
accepts customised facility or distribution models.
Internal and External operating environments:-
A SWOT analysis is an outline that is using to develop a business's economic positioning
in its commercial atmosphere (Kou, Peng and Wang 2014). These can be used by Optus and will
contain the documentation of its internal Strengths (S) and Weaknesses (W) surveyed by the
literature of the Opportunities (O) and Threats (T) it expresses in its general business
background.
Optus is among the essential companies within the telecom industry, and it desires to
recall this point. Optus is cautiously appraising its SWOT analysis and exhausting it to create
tactical judgments. For a SWOT analysis to be directing of the business, a cooperating procedure
wants to be accepted by organizing among all the divisions of the industry like management
information systems, marketing, finance, human resource, operations, strategic planning,
logistics etc.
Strength:-
Optus has a considerable amount of openings in almost every state, maintained by a
robust circulation network that creates sure that its productivities are accessible effortlessly to a
large number of clients in an appropriate way (Optus, 2020). This organization has a durable
connection with its suppliers that not only deliver them with materials but also concentrate on
supporting the business's training and products.
Optus's low price arrangement supports its produce at a little cost and vends its goods at a
minimum price, making it reasonable for its consumers. Optus has an expanded worker, with

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people of several racial, geographical, educational and geographical circumstances that support
the business by carrying in miscellaneous thoughts and approaches of doing things. This telecom
sector has a vast product portfolio where it delivers goods in a broad category. It has a quantity
of exclusive product helps that are not offered by participants (Scroggins 2014). Optus recognize
the strategic trusts with its dealers, suppliers, vendors and other shareholders. These permit it to
influence them if essential, be in the upcoming times.
Weakness:-
The present ratio that displays the capability of Optus to fulfil its short term monetary
responsibilities is lower than the professional average. These might mean that Optus could have
liquidity difficulties in the upcoming time (Optus, 2020). The employees at Optus is focusing on
habitually local employees and low quantities of employees from other racial circumstances.
Lack of divergence makes it challenging for workers from different traditional background to
correct at the factory, leading to damage of the ability. Optus has a sophisticated worker revenue
rate linked to participants. These indicate that it has more person leaving the work, and as an
outcome, it is expenses more on development and training as workers keep joining or going.
Some products of these industries have an extraordinary market stake, while maximum
products have a minimum market share. This dependence on a rare product creates Optus
susceptibility to external pressures if these faulty products affect for some reason. The choice-
making is extremely centralized, and judgments by teams essential to be permitted by definite
officials. This decreases effectiveness in processes by creating them more time-consuming. It
also indicates to decreased revolution.

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Opportunities:-
There has been a rise in the number of internet operators all over the universe. These
means that there is a chance for Optus to increase their online existence. By using the internet to
interrelate with its clients. There has been an innovative development and an evolution in
transactions of the e-commerce business. These indicate that the huge number of person is now
purchasing a product through the online medium. Optus can receive income by inaugural online
stores and creating sales over these (Shen, Chen and Wang 2016). The inhabitants have been
increasing and are predictable to produce at an optimistic ratio for the future years. These are
useful for these organization as there will be a rise in the number of possible clients that it can
mark.
The Australian government has also declared funding on the transaction of globally
responsive goods in this division (Optus, 2020). Optus should follow these governmental rules
and increase there productivity. Customers within this manufacturing organization are becoming
more aware of strength, and this is a section that is expanding. Optus can take benefit from
industrial products that are valuable to the client's health.
Threats:-
Innovative technological expansions by a few participants within the business pose a risk
to Optus as a client involved in this new skill can be lost to contestants, reducing Optus’s
inclusive market stake (Kilic et al. 2015). Supernumerary products accessibility is also
increasing, which is risk mutually for the whole business as consumption of present products
reduction. The negotiating power of contractors has enlarged over the times with the decline in
the number of traders. These indicate that the budgets of inputs could rise for Optus. Political

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doubts in Australia demonstrate to be an obstacle in business, hampering performance at
intervals and creating the business suffer high costs.
Opportunity and problem of IT:-
The industry frequently faces difficulties while handling their all economic performances
and thus involve great support from several information systems. All industrial operations of
Optus are executing over the internet, and therefore supervision of all commercial approaches is
an extremely complicated practice (Matharu et al. 2015). This management dispute can be
determined by the use of a suitable ERP structure by the industry.
Microsoft dynamics is one type of ERP development software system which is used for
incorporating each significant business areas in an integrated system. It is usually denoting as the
integrating software that is used to collect, load, grip as well as understand the evidence from
several professional areas. It provides an uninterrupted and incorporated opinion of the business
procedure by applying the official records that are controlled by the official database. The
industry can be used to determine several financial resources like the cash, raw materials and
production capability. ERP system permits the business with a smooth evidential flow among all
the commercial approaches as well as grips communication and connection between each
shareholder.
The structure participates the several necessary procedures as well as deliver error-free
fabrication and transaction. The fabrics are functioning on extensive network range arrangements
and computer hardware. Consequently, with the growing concerns in the telecom industry, the
ERP systems can permit the industry to cope with their processes effortlessly. Correspondingly,
all industrial methods or approaches can be controlled using the ERP systems.

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ERP systems in Optus:-
Optus can incorporate all the commercial approaches into a unified region using the ERP
systems which can permit the industry to function more proficiently (Rastogi 2015). The
communication networks can be integrated with the ERP system as the concerned industry has to
contract to several types of information like details of shipping, tracking, clients, order detail
monetary transaction detail, and client account details.
These documents can be incorporated with the ERP structure, which will decrease the
possibility of error existence, as well as will, supports the industry to data access in an improved
way. Optus was searching for an ICT standard that could unite its information and its individuals
and be a solid base for its anticipated development into a 2.5 billion dollar business, permitting
for much more flexibility and agility across the industry.
Optus Commercial stepped in as a group in this Business Alteration Project, distributing
the whole thing desired to maintain its objectives. The modified cloud that would agree the firm
set up its Microsoft Dynamics ERP structure steadily and with least claim on its internal assets.
The newly approached ERP system is beneficial for these telecom industries. The
execution of the ERP system in Optus will reduce the data termination as well will drop the
prospect of mistake rate. Reduced human participation also drops the error amount, which
permits the industry to deliver their facilities or products efficiently to their clients.

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The Lower operational cost also one benefit and it permits these telecom industries to
capitalize more on other significant funds. The lower operating charge also tolerates the industry
to benefactor their facilities or inventories at least price range. The least price range and operator
convenient networking platform rise the client fulfilment factor for the industry. These also
permit the enterprise to recall their clients as well as sanction them to involve new clients into
their manufacturing sectors.
There are some disadvantages also available for these new approaches. The extraordinary
maintenance and implementation charge can be a massive disadvantage for the Optus (Optus,
2020). The business representatives must be trained and experienced. Without a lack of
experience, they are unable to handle the ERP system and cannot use the methods successfully in
the practical field.
SDLC model:-
It is an intangible structure relating all actions in a software development project from
developing to maintenance. This procedure is linked with some models, each counting a
variation of responsibilities and activities. Optus should identify the progress ERP system cycle

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before executing such a structure in its industry. The SDLC structure will agree with the sector to
implement the ERP system in a stress-free method. SDLC includes systematic approaches to
design, plan and generate the ERP system for Optus.
Jan -Feb Mar-Apr May-June Jul- Aug Sep- Oct Nov-Dec
Planning ✓
Defining ✓
Designing ✓
Building ✓
testing ✓
Positioning ✓
Integration:-
In this stage, Optus should trace all the economic difficulties or prospects that will be
assisted by the ERP system. The problems should continuously be known before executing any
type of information system in the office atmosphere. The difficulties can permit the industry to
use the ERP system adequately such that they can support the industry to complete all business
objects and aims.

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The industry should also confirm that the recommended system will decide all the
determined concerns. In this stage, the industry also needs to conduct a possibility investigation
such that they can recognize whether the suggested method can explain their problem or not.
This investigation agrees with the sector to analyse the ERP structure in detail.
Analysis:-
Every evidence desires of the working atmosphere and the end-users are describing in
this step. The through scrutiny permit the industry to analyse all the significant evidence
compulsory in every corporate area. The data mandatory for each business parts are determining
in this analysis phase. The sector is also necessary to improve the logical data and data
controlling strategy.
Design and Implementation:-
It is organized on the origin of the planned system, and all the necessities are collected
from several resources. Optus required to install all the computational processor, which is
compulsory for their projected system. Then, the executed method is verifying based on the
system presentation. The representatives are then skilled to use the implemented system
professionally.
Post Implementation Analysis:-
ERP aids in delivering several prospects to corporate society. In this case, Optus has been
a Telecom business and invention of ERP is a necessary part. ERP assists in regulating business
actions on a day-to-day basis. This support in sustaining powerful tactic in the business
expansion. The practice of ERP supports in providing an enhanced method to the market
research. These deliver an everlasting resource for Optus to look out around clients in the
business sectors. These model has been performing better selections for head authorities to cope

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with their actions in the business sector. The Optus market research has been better-quality with
the execution of ERP systems in the commercial processes.
The revenue of the Optus has been improving with the ERP system implementation. It
has been assisting in creating outlines that support in providing enhanced tactic to the market.
Clients have been happy with the execution of ERP in the Optus as they are receiving
appropriate consideration from the business in the market. Client arrangement level has been
improved with the implementation of Enterprise research planning in the Optus.
ERP has been serving in creating automating industrial processes in the business. ERP
has assisted in removing the necessity of several software systems for every section and
decreasing costs of inside integrating structures. Modernizing systems involved in the separate
branches of the business have been assisting in automating structures. The efficacy of structures
has been enlarging with the application of ERP in the Optus. The presentation of the company
has been improved as all the arrangements have been mechanized and sustained correctly with
the support of ERP. The ERP implementation has assisted in growing income and transactions of
the business. The company database has been mechanized, and data entry has been consuming
habitually. As a result, the ERP implementation has been useful for the expansion of the Optus.
Risk, project and Change management:-
The clear suggested project strategy, as well as the reporting framework, will confirm
that the proposed project of the Optus will accept huge consideration of both the customers and
business. The proposed plan will be active if the review is establishing from both the ends. The
project executive, navigation team, as well as the project administrative need, also improve the
project accountabilities. Optus has the top management obligation which can permit the industry
to implement the planned system in a more straightforward technique.

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The failure of the system can happen at any point and thus change management has a
vital role in each project. The projected ERP system can breakdown in any phase of the business
processes. Accordingly, the change management will be extremely compulsory by the Optus to
cope with all the mandatory variations by the industry (Optus, 2020). The internal operators have
to execute their process by building a team which can determine the probable problems of the
proposed system. Thus, maintenance from the high skills and management level of change
management is also mandatory for effective execution of the projected operation.
Risk management consents the concerned industry to accomplish all threats related to the
projected ERP system implementation. Few major threat issues connected to the ERP system
implementation in Optus are failure to reforming the corporate approaches to fit the expected
system. All the industry procedures are supervised and controlled from the governing body of the
Optus; thus, the industry can face deficiency in support of senior management. These industries
can also face weakness in the capability of employing capable executives or persons who can
efficiently use the projected system.
Risk Description Cause Probability Impact Score Mitigation Plan
Ineffective
Thinking
The
management
team cannot
formulate
high-quality
thinking plan
Lack of
involvement of
senior
management
2 3 6 More participation
of senior
management team
Poor Team
skills
Poor team
skills are very
Team head and
team members
3 2 6 Hire a more
experienced

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much
dangerous for
project
completion
are not
experienced
employee
Poor BPR Poor BPR is
not a good
sign, and that
is the reason
any business
affected by a
massive loss
The employee
must adopt
good BPR skill
2 2 4 Trained the
employee hire a
good trainer
Conclusion:-
Consequently, it can be deciding that ERP system be able to use in Optus to cope with
each industry in a particular unit. The industrial actions can be controlled from a centre position
as well as all the fluctuations can be simply done as per the commercial necessities. The
industrial performance can be improved with this recommended ERP system. As mentioned
earlier, the execution procedure should also be sustained by the Optus like that the projected
method can be executed securely and effectively. Optus Business has a surprising prospect to
raise the number of clients as with the increasing internet skill the number of internet operators is
also growing daily basis, which can support the industry to increase the income. Digital
marketing sanction the concerned sector to promote their products to the clients over the social

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media or another social website stages like Facebook, YouTube, twitter. The charge of inputs is
reducing in these current times, which dropped the rate of inflation.
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Aven, T., 2015. Risk analysis. John Wiley & Sons.
Chou, H.W., Lin, Y.H., Lu, H.S., Chang, H.H. and Chou, S.B., 2014. Knowledge sharing and
ERP system usage in post-implementation stage. Computers in Human Behavior, 33, pp.16-22.
Feng, N., Wang, H.J. and Li, M., 2014. A security risk analysis model for information systems:
Causal relationships of risk factors and vulnerability propagation analysis. Information sciences,
256, pp.57-73.
Kilic, H.S., Zaim, S. and Delen, D., 2015. Selecting “The Best” ERP system for SMEs using a
combination of ANP and PROMETHEE methods. Expert Systems with Applications, 42(5),
pp.2343-2352.

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Kou, G., Peng, Y. and Wang, G., 2014. Evaluation of clustering algorithms for financial risk
analysis using MCDM methods. Information Sciences, 275, pp.1-12.
Lin, R., Zhao, X. and Wei, G., 2014. Models for selecting an ERP system with hesitant fuzzy
linguistic information. Journal of Intelligent & Fuzzy Systems, 26(5), pp.2155-2165.
Matharu, G.S., Mishra, A., Singh, H. and Upadhyay, P., 2015. Empirical study of agile software
development methodologies: A comparative analysis. ACM SIGSOFT Software Engineering
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Modarres, M., 2016. Risk analysis in engineering: techniques, tools, and trends. CRC press.
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Nwankpa, J.K., 2015. ERP system usage and benefit: A model of antecedents and outcomes.
Computers in Human Behavior, 45, pp.335-344.
Optus, S. (2020). Optus - Mobile Phones, NBN, Broadband, Entertainment and Sport. [online]
Optus.com.au. Available at: https://www.optus.com.au/ [Accessed 16 Jan. 2020].
Rastogi, V., 2015. Software development life cycle models-comparison, consequences.
International Journal of Computer Science and Information Technologies, 6(1), pp.168-172.
Scroggins, R., 2014. SDLC and development methodologies. Global Journal of Computer
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