Management Information System: Hilton Hotel Case Study

MANAGEMENT
INFORMATION SYSTEM

TASK...............................................................................................................................................3
Question 1........................................................................................................................................3
a. Selection of industry and stating the reason for which it had been chosen.............................3
b. choosing real world company in hospitality sector.................................................................3
c. Description about the company...............................................................................................3
d. web address and screenshot of company’s homepage.............................................................4
Question 2........................................................................................................................................5
Describing various functional units and an internal management of the business......................5
Question 3........................................................................................................................................6
Explaining concept and the difference between operational, tactical and the strategic data.......6
Question 4........................................................................................................................................8
Operational database and the CRM products or technologies.....................................................8
Question 5......................................................................................................................................10
Professional, social, ethical and legal considerations................................................................10
REFERENCES..............................................................................................................................12

TASK
Question 1
a. Selection of industry and stating the reason for which it had been chosen
In this study, I have chosen a hospitality industry/ sector as it tends to be my area of
interest in which I would like to enter into the employment and is also a part of my hobby. The
major reason behind choosing this industry is that in terms of employment, it is indicated as the
fourth largest sector in UK. Most of the jobs are directly or indirectly relates to this sector,
estimated as more than around 1.5 million of the jobs are present in hospitality industry within
UK. The growth in this sector is been reflected by a major fact that an employment opportunities
for the graduates in UK had increased exponentially. Increasing level of investment in this
industry has created many job opportunities for the graduates in the diverse areas such as
business managers, event organizers, finance mangers etc. In accordance with the British
Association of Hospitality, this sector accounts for mainly 19% of total national income
(Khanam, Siddiqui and Talib, 2016). Due to the growing income and tourism in UK,
government has initiated for making special attempts for boosting the hospitality sector as
several policies are been created for promoting tourism in country and for attracting more and
more foreign investment.
b. choosing real world company in hospitality sector
Hilton Hotel has been chosen as the real based organization in hospitality industry as it is
the leading American multinational company headquartered in Tyson corner, Virginia. This
company is counted as the biggest hotel brand that highly invests in their value chain for
impacting the issues that are considered as most significant to the hospitality business. It drives
for positive environmental and social changes around their operations, communities and supply
chain. Along with larger than 954000 of the rooms across the globe, this organization is stated as
the largest hospitality firm worldwide (Soomro, Shah and Ahmed, 2016). This company had
achieved for a recorded growth in the hospitality sector by making different customer
innovations such as unveiled the connected room, opened an innovation gallery, revolutionary
five feet towards fitness and major digital technology.
c. Description about the company
Hilton hotel is the leading global hospitality enterprise that franchises and manages a
wide portfolio of the hotels and the resorts. It is founded or introduced by Conrad Hilton in the
month of May during the year 1919. Presently the corporation is been led by the Christopher J.
Nasetta. The brand is targeted towards business as well as leisure travelers with the location in
most of the city centers, near airports, population destinations, convention centers across the
globe. This hotel operates its business within private sector and is considered as the public

limited entity. The aim of this hotel is to make profit by selling range of things like meals, room
service, seeking for expanding business for potentially maximizing sales and to achieve growing
success in the future. This hotel facilitates different services, products and luxurious hotel chains
with lots of brands (Kasemsap, 2018). Hilton hotel offers range of the food and the drinks which
is counted as an essential part for staying. Customers could relax and can have the dinner in
mainly one of Hilton hotel and also having various options of the breakfast for satisfying the
tourists. It provides serviced accommodation for all different kinds of people. It offers range of
the services in meeting customer needs like relaxing spa and the gym. The hotel provides for the
products and the services for the leisure and the business travelers. It maximize its sales by
offering an extra services like bed, breakfast, conference facilities and the fun packages for
family (Liu and Wang, 2016). It also provides for a guest loyalty program within which frequent
customers could be accumulated an airline miles and the points, staying with the several Hilton
hotel brands.
d. web address and screenshot of company’s homepage
https://www.hilton.com/en/